Nowadays, market offers a variety of platforms, but there is no doubt that WordPress has become an unconditional leader. Among the large number of opportunities this CMS offers, e-Commerce takes an important place. With all its advantages, it provides a great possibility to create an online shop easily that has all chances to be profitable and successful.
This article is going to describe best WordPress e-Commerce plugins and their main pros together with cons.
#1.) – WooCommerce
The most popular WordPress plugin for e-Commerce, WooCommerce, is regarded as the most increasingly growing shopping cart on modern e-Commerce market. According to Tom Robertshaw’s research, it appears to be the second-popular platform nowadays after Magento. So, what makes WooCommerce so great and widely-used?
WooCommerce is absolutely costless and a distinctive feature comparing to many platforms appears to be its universality. The solution can be used by those who only start their business as well as by vendors who are e-Commerce professionals. Thanks to platform’s flexibility any vendor can cope with management.
As WordPress plugin, WooCommerce possesses a killing set of possibilities including CMS features and easy installation process. Thus, enjoy the possibility to keep a blog that will be integrated into your store. Also, you benefit and add an unlimited number of categories and products.
Being free hasn’t made WooCommerce a rigid solution. It can be customized easily and transformed into really exclusive store. The key feature of Woo is a unique variety of awesome templates. Moreover, after you select a theme, adjust CSS color schemes and design experimenting with suggested specific options.
Furthermore, WordPress is widely known for its SEO friendliness, and WooCommerce has come by this feature. Now it is a hand of help for online vendors who try to make their store globally popular. You can get an automated sitemap generation, SE-friendly URLs, meta information and much more.
But what are the weaknesses of this platform? WooCommerce is the best solution for small and medium businesses, but still not really suitable for large stores. And in case you want to expand your possibilities and functionality, use the chance to get a free or paid extensions that are available on WP marketplace. However, adding many advanced plugins may cost a pretty penny.
Considering updates, WooCommerce can face some changes to the front office that is intrusive and may cause some troubles. Despite that fact, you have to keep under control the updates that can be inconvenient or even more expensive to maintain. Like other open source platform, WooCommerce doesn’t offer an official support, just documentation, forum, and tons of video tutorials.
#2.) – WP e-Commerce
One of the first plugins for WordPress, WP e-Commerce was a faithful companion for e-merchants who just created their stores. With its ease of use and user-friendly interface online businessmen are not going to face any challenges. Product management put no limits as well as a variety of marketing tools giving a possibility to increase sales and make positive customer experience. In addition to all the benefits, WP e-Commerce offers good SEO options to guarantee high ranking in Google.
Remarkable point is that WP e-Commerce come with many functions that are available on WooCommerce only after extensions installation.
As every solution, WP e-Commerce has its disadvantages. First of all, there may be bugs that can come down the users. The problem is that even stable versions have some errors. Regarding the support, you can easily solve the issues, however, every ticket needs an extra fee. So, after moving the forums to WordPress.org, it has become an option for those who need personal attention. Also, this solution does not provide a large number of payment gateways (basically only PayPal) that may cause some inconveniences for customers.
#3.) – WP eStore Plugin
After continuous development of WordPress eStore plugin, the shopping platform has the features to boast and the possibilities to offer. As it is lightweight, you don’t need to worry about any issues considering the page loading speed. This plugin appears to be a perfect solution for selling digital products like music, videos, tickets, subscriptions, etc.
WP eStore is a premium plugin which requires purchasing at the price of $50 and includes an unlimited license for all your sites. In addition, like other WP extensions it boasts with the intuitiveness, and all needed options to set up a store at ease. There is no need to bother about goods security as it is ensured by encrypting the download link.
WordPress eStore demands no annual fee, and all improvements and upgrades will be performed for free.
WP eStore can be considered as feature-rich solution for running an online store, however, mostly it is suitable for digital retail, but not for other goods. Concerning the support, you may check the forum finding the answers to all your questions, but forget about official support for WP clients.
Thus, all WordPress plugins have become a distinctive platforms that have deserved a popularity among other solutions. They can boast with intuitiveness and unlimited content management possibilities, but still each one has its specific features that suit different businesses. Consider all pros and cons and choose the one that will be your true friend for creating a successful online store.
Natalia Kliashtoforska is a marketing manager at Cart2Cart, an automated shopping cart migration service that allows to move data between WordPress plugins as well as between other 60+ supported solutions.