Tag Archives: Magento Theme Development

Why is Magento Perfect Platform for Your Online Store?

With the huge popularity of internet and the mobile devices, more and more businesses now want an online presence with their e-commerce website to beat the competitors and gain more customers. Online E-commerce business requires a smart content management system (CMS) platform. Magento is the most popular, open source PHP and MySQL platform which has the enterprise class features and the flexibility you need to build an E-commerce solution which is customized to your unique needs. As per recent report, Magento has a marketshare of about 25% in the E-commerce CMS market. Magento is without doubt one of the most powerful open source E-commerce software platform and is used by so many leading brands in the world.

So many of the Magento Ecommerce development companies prefer working with Magento as it is a feature rich platform which is very user friendly, intuitive with unparalleled flexibility to manage the content, looks and feel and full functionality. Magento also offers thousands of themes and extensions which are available for free download. Now we will discuss about the key reasons to choose Magento as the CMS for your e-commerce website.

Created Specially for E-Commerce

Compared to other CMS which were created for other tasks, Magento was specially developed for E-Commerce therefore Magento has all the features and specifications required to create an amazing online store. That’s why Magento is preferred over WordPress, WooCommerce and Drupal for building E-commerce websites.

High Performance

The process of Magento Website Development should be done in such an efficient way that the Magento e-commerce store is fast to load. The speed and performance of a website or e-commerce store is very important factor which decides about the success or failure of the online store. As per a research report, if the loading time of a site is more than 2-3 seconds then 50% of the customers leave the site. Magento offers high performance online store. Magento has high-end caching techniques such as Varnish and other DB optimization techniques which ensures error free and timely results and operations.

Magento is SEO Friendly

Magento has inbuilt features and tools for SEO and online marketing. These features help you to promote your E-commerce store so that it can get higher ranking on various search engines results. Its SEO features include Metadata for products and categories, Site maps for Google and Full control over URLs.

Magento is Cost Effective

Magento comes with two editions i.e. Magento Community Edition and Magento Enterprise Edition. Magento Community edition is free to use hence you can easily build your e-commerce website at very low cost. You will get so many features with Magento Community Edition and also you will get a library of extensions which can enhance the features of your Magento e-store for free. Hence developing Magento e-commerce website is cost effective.

Robust and User Friendly

Magento is dynamic and fast and it makes it easier for customers to search and buy products through the e-store. It is very user friendly and its advanced features make sure the customers get enjoyable online shopping experience. Magento E-commerce website can also be integrated with your existing online shopping software or APIs. Magento offers great experience to not only the customers but also the Magento developers.

Security

Magento is a full featured e-commerce platform and provides secure payment processing. Magento secure Payment Bridge enables merchants to easily attain PCI compliance and offers stronger data encryption. Customers can choose from various payment processing options or can use the popular payment gateways like PayPal, Google Checkout, Amazon Payments, Simple Pay etc.

Conclusion

As we have just discussed Magento offers so many features which makes it best platform to build online stores or e-commerce websites. The success of your online store also depends on your choice of Magento development company. Hence you should choose an experienced company which has expert Magento developers to build your e-commerce site. Magento is cost effective, user friendly, customizable, scalable and reliable hence your Magento e-commerce site will surely attract more customers and boost your online business.

How to Improve Sales on Your Magento Store?

Magento is the most popular platform to create E-commerce websites. If you want to run a successful online store then it requires better understanding of the factors which affect customer behaviors and what your existing customers expect from you and some good digital marketing skills in order to to sell your products efficiently and effectively.

Magento Ecommerce Development

You can hire Magneto developer if you want a professional Magento E-commerce store for your business. No doubt Magento is an exceptional content management system (CMS) for E-commerce solutions but still it requires your efforts to improve the overall sales of your online store. There are many in-built features to help you create a highly interactive Magento E-commerce store. But you also need to apply some of the best practices for higher conversions and increase in sales.

Now we will discuss about some of the most important tips to boost your Magento E-commerce store which can take your business to next level.

  • Enhance the Performance and Speed of your Magento Store

The performance and speed of your website is a crucial factor which decides about the accessibility, usability and the visibility of your e-commerce store. Google gives higher ranking to those websites which load within 2-3 seconds instead of those websites which take longer to load. If your website loads slow then it will leave a negative impact not only on your search engine ranking but it will also create a bad shopping experience for your site visitor. Research says 50% of website visitors leave the website which doesn’t load in 2-3 seconds. Hence make sure that all pages of your Magento web store load quickly. To do this, you can optimize the file sizes of your product images, optimize the code and the database and compress your JavaScript and CSS files. You can also use extensions for Magento site to speed up your Magento web store.

  • Promote your Products on the Homepage

While using the end-to-end Magento Development Services of a Magento development company you can share this requirement with them that you need to promote popular and new products on the homepage of your E-commere store as this will attract more visitors. It is a great way to promote your products to your customers. This will also help your visitors to know why your e-store is better than other competitors.

  • Make Your Magento Store Mobile-Friendly

There are many benefits of building a mobile friendly e-commerce store. If your Magento site is mobile friendly than Google will give it higher rankings in search results and will allows you to attract more mobile customers towards your e-store. With more mobile customers, higher will be the conversion rates and will boost your sales tremendously. Hence create a responsive Magento E-commerce store so that it can run without any problem on all types and sizes of mobile devices.

  • Simply the Checkout Process

So many of the customers abandon the shopping carts during the checkout process as they find the checkout process too complex and time consuming. This will highly affect the use experience and the overall sales of an Magento e-commerce store. You can prevent this situation by creating a simple and quick checkout process on your e-store.

  • Conclusion

Magento is the best e-commerce development platform which helps in building beautiful and interactive e-commerce stores. If you will follow the above mentioned tips then you can see higher conversion rates and increase in your sales. Just make your Magento store more interactive and user friendly and increase its loading speed. With these tips, you can optimize your Magento store to generate more sales and revenues for your online business.