Whenever an entrepreneur steps into business, the first major thing that he comes to know is the significance of taking business online. There are a plethora of benefits of making your commerce go online. Apart from the advantage of reaching your target audience base more easily and in a hassle-free manner, more traffic means that more leads and more conversions!
But, is it that easy to get conversions in this age of competition?
No. Not at all!
In this day and age of cut-throat competition, it is necessary to choose a platform that provides you the most flexible and high-end options to customize your online shopping website. The moment you decide to go online, you face a lot of issues regarding the choices of web development platforms and so on…
Significance of a Magento Development Company:
A professional company that has a huge experience in creating ecommerce websites for their clients can only vouch for the success of your business. Why we stress on hiring only the experienced Magento developers is because you can’t invest with a company which you are uncertain for. So, hire Magento developer who has worked for many clients very successfully.
Magento is a sureshot way to get an ecommerce website which has all the essential features of an advanced ecommerce website. Shopify is also not a bad choice at all but every web development platform has its own pros and cons.
Why Choose Magento?
●3 Magento Versions:
There are 3 Magento versions: Community edition, Enterprise edition and Magento Go version. The most popular of all the three versions is the Community edition because it is free of cost but it doesn’t compromise with the features available for the users. However, enterprise edition is suited best for the professional Magento developers. Shopify do comes in various plans but you will find the price quite over the counter.
●Scalability of the websites:
Magento is a perfect platform to get your ecommerce website built from the developers. It is because it provides a high level of scalability whenever needed. When an entrepreneur wants to expand his business online and there is a need to handle the heavy incoming traffic, there are no reasons why Magento will not support it with PHP programming support. This is not at all available when you choose Shopify.
●Multi- store Management:
Magento has the best multi-store management panel as one can analyse the statistics of all the Magento websites under one master admin panel. One doesn’t need to switch from one website to another to analyse the websites. This saves a ton of time on the part of the entrepreneur.
●Effective Marketing tools:
There are a plenty of marketing and promotion tools that come combined with a Magento store. If one uses these tools effectively, it can boost up the sales of your products in no time. Promo campaigns can be initiated to give special codes, discounts and coupons to the users of the website by giving them reward points in their dashboards. This will make sure that you are able to retain your customers well.
●Highly responsive website:
It is very important that you don’t lose out on the mobile users when you have launched your website and this is where Magento is the perfect fit for your business. A “mobile-friendly” website makes sure that you reach to the 80% of the smartphone users across the world.
The ecommerce websites that are created using Magento are very much SEO-friendly because one is able to write tags and descriptions and add to the products according to SEO rules.
On a whole, Magento should be first choice for any entrepreneur wanting to get a business website. Shopify lacks the customization features but Magento is a robust web development platform to get your tailor-made website. So, hire Magento developer who is well-aware of all the nuances going on in the ecommerce marketplace.