Tag Archives: Magento Developer

How to Drive eCommerce growth with right Magento Developer


After you’re are undergone through the process of PSD to Magento theme conversion, a professional Magento developer isn’t enough for eCommerce website customization. Assuredly, hiring best Magento developer is the best pick for creating e-business websites to enhance the shopping experience. A Magento Frontend Developer plays an exceptionally important role in incorporating the factors like adaptability, flexibility, and availability of Magento controlled eCommerce sites. These websites are stacked with critical features like multi-store retailing features, user-friendly service framework, request management, client account management, etc.

Apart from providing highly customized solutions to fulfil business needs, Magento eCommerce development amplifies the traffic rate, thus increasing the conversion rates. A professional web developer deals to manage all sorts of projects from small websites to even corporate websites. The demand of professional Magento has increased with the growing popularity of Magento CMS.

Now the major concern here is to find the best Magento Developer in this competitive web world. So, before hiring a Magento expert for your website customization and development,  it is imperative to consider the basic quality of a good developer.

A few important points that need to be considered while hiring a dedicated Magento developer are:

1. It is important to consider the developer who has years of experience in Magento customization. An experienced professional can offer an optimal quality solution at competitively lower prices.

2. Scrutinizing the portfolio of the Magento Development company is a smart move to proceed. Don’t hesitate to ask questions about the projects of the company. It will help you to make an effective and a fruitful decision. There’s nothing wrong with each of these things. It will repeatedly happen as developers collaborate on projects. Instead, of contemplating you can even ask for projects that have a similar budget and functionality.

3. It is very crucial to select a company or a developer only after understanding the requirement and goals of the project. So it is vital to choose a company which has a good understanding of your project requirements.

4. References are a crucial part of solving the selection puzzle. You may ask for the relevant portfolio and make sure that the proper references are provided. References will truly help you to know the right efficiency of the company. You may ask questions to the previous clients about their performances and budget. Clear all your doubts before making a selection decision of Magento company.

5. Last but not the least, check out the project process of the Magento Development company. It is an ongoing process of improvement, development and optimisation to win new clients. Although developers may not have an accurate answer to this question yet, assure that you get a vague idea of how you will see the working of your project.

Wrapping up

Besides the tips mentioned above to hire a Magento Development Company, it is also advised to meet in person with the professionals seeking to provide this services. It ensures that the development of the website is progressing as per the requirement. Seamless communication between both the parties can help to know the true potential of the Magento company.

So are you now ready to choose best Magento Developer?

What’s so hot in Magento 2 than in Magento 1

As starting your eCommerce store, you likely put a lot of effort into increasing sales. With excessive efforts, you develop products according to the customers requirement. You design a heavy ornamented eCommerce website, arranges promotions to encourage sales and invest in social media marketing. But the result is slow. There can be a plethora of reasons behind it. Maybe your traffic is high, but viewers are not converting into customers.

Now designing a checkout experience makes it easier for the customer but difficult for developers. Therefore, if you want to avoid designing an ideal checkout from scratch, switch to Magento. Here is a great guide for a professional Magento developer stating how to design eCommerce site with a new and improved cart system in its latest version Magento 2.0.

How Magento 2 fetches a good Checkout Experience

1. Number of steps reduced

If we compare Magento 1 to Magento 2, the checkout process is comparatively faster. Magento 1 checkout process was occupied with approximately six steps, but now, it is cut down to two steps. The reduced number of steps has quickened the checkout process, thus making it less likely for a shopper to leave your eCommerce website. At the same time, customers are also less frustrated by filling a minimum number of forms. It is good for mobile customers too as filling information into many fields can be even more tiresome on a small screen.

2. Distraction-free checkout

While checkout in Magento 2, there is a minimum distraction on the page. Only company logo, shipping and payment tabs are available. Magento 1 checkout page appears to be busy, especially when compared with Magento 2. The Magento 1 contains multiple links which bring in distractions for its users. They may force the users to navigate away from the checkout to other store pages. This might disappoint the users.

The Magento 2 checkout page is simple. It overwhelms the users with its easy interaction process.

3. Shipping & Payment tabs

The shipping and billing information in Magento 1 was interspersed in six checkout steps. It was becoming complicated for its users to figure out which information related to billing or shipping is required for input.

Whereas Magento 2 is blessed with great features where billing address is always related to the payment. When a user sign into a payment method, s/he will encounter with blank space for the billing address. While Magento 1 always requires a billing address. These steps are big obstacles in Magento 1.

The new Magento 2 checkout process is separated between the steps which are related to payment and shipment. Everything related to each part is in the same tab. This unique separation in Magento 2 makes the process flow better and eliminates the same confusion present in Magento 1.

Not only this, Magento 2 offers more payment options like PayPal and Braintree already integrated. This ultimately reduces abandoned carts by offering the payment options.

4.  Automatic guest checkout

Magento 2 offers its users to led to a guest checkout page. It begins with entering an email address which matches the existing account, shipping and billing information which is automatically generated.

Magento 1 offers a difficult interface to track order for guest, while Magento 2 guest users can create an account on the order success page and save their information. This also encourages the users to be repeat shoppers.

5. Intuitive design

Intuitive design is critical when designing a good checkout experience. It means there is a focus on experience and making it easy for customers to complete tasks.

The Magento 2 checkout is more intuitive than Magento 1. One can see the difference between the two with the placement of gift options and discount codes. For instance, Magento 1, offers the discount code box on the shopping cart page, before the customer goes to check out. This can confuse customers who are looking to see the discount code box in the payment section.

Another example is gift options. In Magento 2, it is located on the shopping cart page, before the checkout process begins.

Wrapping up

There is not just one reason for users to abandon the shopping cart. There can be many reasons for focusing on creating a better checkout experience.

The new Magento 2 offers an easy platform for shopping for it is quicker and less confusing to understand. So to check out for better experience switch to Magento 2 today.

Pop up’s isn’t a bad idea if used Smartly

Pop up’s are vexatious and losses users interest on the website. They are little annoying boxes that pop out at the user while the user is comfortably reading the website. They interrupt in your shopping experience and force the user to click on the tiny button to dismiss it. They are disturbing and rude.

So, here in this post, we shall discuss why you implement a pop up into your website. How it can be useful and the best practices to get maximum out of it.

Let’s Pop-up!

The purpose of the pop-up is to provide a very call to action. It can be an announcement or sale for the visitors to know about it, but more often than not, it is primarily used to collect the email ids of your users. Test after test has proven that popups work extremely well. The popups fetch 1,375% more email id’s of the users than a sidebar opt-in form. So it is the perfect time to hire an experienced Magento developer and develop a Magento e-commerce website.

A website is found to obtain only 10-15 subscribers each day despite getting over 44,000 unique visitors each day. And after implementing popups with a one minute delay, they began receiving more than 100 emails each day.

Popups collect Email Addresses

Your website is like a bucket, with plenty of holes in it. The website owner spends plenty of time to fill it with water, but maximum quantity of waterfalls outside the hole and becomes out of reach forever. It is natural to a successful business. Therefore, keeping the business running with the people who goes out of the bucket is crucial in the long run of the business.

You may use lightbox popups or sticky email opt-in widget to collect the email address of the visitors. By accumulating email address of visitors, you get an another chance to bring you, users, back to you and convert them to a customer with effective email marketing campaigns.

Other Uses For Popups Besides Collecting Emails

Apart from using popups to collect email addresses, there are few other uses of popups too.

- To get answers to potential questions from the website users before they inquire it.
- It encourages the downloading or viewing the piece of content.
- Helps to introduce attractive discounts
- Ask a question to the user to collect more information on their habits.
- Assist in showcasing new products

How to make Popups ideal for your website

While planning a popup for your website, a developer should consider the following points:

- Time: While planning to make a popup on your website, you can show at a different point in your customer’s experience on your website. You can approach the users as soon as they hit the website. Or you may also approach them after a short time interval after they complete some course of action. Or when they are about to leave the website.

The first time duration of approach might fetch the website owner with more email, but it may lead to annoy some users. There can be one more disadvantage, which may result in inappropriate emails addresses because they might not have enough time to fill the email id. This can lead to a poor email list with a lot of unsubscribes.

- Choose the Right Message: Selecting the right message is paramount. Similar to creating any advertisement, the image used should be eye catchy and should deliver what you want to deliver. Same is the case with popups; many visitors are accustomed to close the popup immediately they land on the website. So, consider using a catchy headline, effective numbers, to steal the visitor numbers in the right way.

Common mistakes while using Popups:

- Providing a vague way to close the popup.
- Triggering a popup as soon as visitor lands.
- Using the popup which doesn’t fit the style of your website
- Forcing the customer to fill the popup by popping it continuously.
- Playing with too many words, while ignoring the image

Final Thoughts

The internet marketers have a long divided opinion about the popups. Some say only to prioritize the visitors while few always focus on the profit first.

However, if you think popups will add more users to your website, you should avoid being too aggressive and think about your customers. By following the above practices, your popups won’t annoy your visitors and will help you to increase the size of your mailing list.