As starting your eCommerce store, you likely put a lot of effort into increasing sales. With excessive efforts, you develop products according to the customers requirement. You design a heavy ornamented eCommerce website, arranges promotions to encourage sales and invest in social media marketing. But the result is slow. There can be a plethora of reasons behind it. Maybe your traffic is high, but viewers are not converting into customers.
Now designing a checkout experience makes it easier for the customer but difficult for developers. Therefore, if you want to avoid designing an ideal checkout from scratch, switch to Magento. Here is a great guide for a professional Magento developer stating how to design eCommerce site with a new and improved cart system in its latest version Magento 2.0.
How Magento 2 fetches a good Checkout Experience
1. Number of steps reduced
If we compare Magento 1 to Magento 2, the checkout process is comparatively faster. Magento 1 checkout process was occupied with approximately six steps, but now, it is cut down to two steps. The reduced number of steps has quickened the checkout process, thus making it less likely for a shopper to leave your eCommerce website. At the same time, customers are also less frustrated by filling a minimum number of forms. It is good for mobile customers too as filling information into many fields can be even more tiresome on a small screen.
2. Distraction-free checkout
While checkout in Magento 2, there is a minimum distraction on the page. Only company logo, shipping and payment tabs are available. Magento 1 checkout page appears to be busy, especially when compared with Magento 2. The Magento 1 contains multiple links which bring in distractions for its users. They may force the users to navigate away from the checkout to other store pages. This might disappoint the users.
The Magento 2 checkout page is simple. It overwhelms the users with its easy interaction process.
3. Shipping & Payment tabs
The shipping and billing information in Magento 1 was interspersed in six checkout steps. It was becoming complicated for its users to figure out which information related to billing or shipping is required for input.
Whereas Magento 2 is blessed with great features where billing address is always related to the payment. When a user sign into a payment method, s/he will encounter with blank space for the billing address. While Magento 1 always requires a billing address. These steps are big obstacles in Magento 1.
The new Magento 2 checkout process is separated between the steps which are related to payment and shipment. Everything related to each part is in the same tab. This unique separation in Magento 2 makes the process flow better and eliminates the same confusion present in Magento 1.
Not only this, Magento 2 offers more payment options like PayPal and Braintree already integrated. This ultimately reduces abandoned carts by offering the payment options.
4. Automatic guest checkout
Magento 2 offers its users to led to a guest checkout page. It begins with entering an email address which matches the existing account, shipping and billing information which is automatically generated.
Magento 1 offers a difficult interface to track order for guest, while Magento 2 guest users can create an account on the order success page and save their information. This also encourages the users to be repeat shoppers.
5. Intuitive design
Intuitive design is critical when designing a good checkout experience. It means there is a focus on experience and making it easy for customers to complete tasks.
The Magento 2 checkout is more intuitive than Magento 1. One can see the difference between the two with the placement of gift options and discount codes. For instance, Magento 1, offers the discount code box on the shopping cart page, before the customer goes to check out. This can confuse customers who are looking to see the discount code box in the payment section.
Another example is gift options. In Magento 2, it is located on the shopping cart page, before the checkout process begins.
There is not just one reason for users to abandon the shopping cart. There can be many reasons for focusing on creating a better checkout experience.
The new Magento 2 offers an easy platform for shopping for it is quicker and less confusing to understand. So to check out for better experience switch to Magento 2 today.