If you’re running your eCommerce website on Magento, then creating Magento community is the first step to attracting a good number of buyers and sellers on eCommerce platform. It helps to create your Magento marketplace efficiently. It is quite important to keep a healthy community both on and off your Magento site for keeping profits turning and your customers satisfied. It is better than creating a Facebook page or a blog as it offers a community based on user data and market trends.
So, if you’re involved into successful Magento E-commerce development, here is a list of few ideas to start building your Magento Community.
1. Brand Awareness
To make a successful online community brand awareness is critical. To begin, one can start with a blog, social media emails, etc. or you can even discover all the occasions for how to instruct your patrons or you can discover them. You should be able to persuade your buyers by emphasizing some of the possible advantages especially over competitors in your niche. It can be related to price, product variety, checkout process, etc.
All you can say is, Brand Awareness is one of the most obvious steps to build Magento community.
2. Make it Social
It is quite astonishing to believe that most of the marketplaces are not taking comprehensive benefits of social media channels. Despite being an excellent way to involve your marketplace, people are missing to make use of it. While utilising the social media pages one should make sure to utilize both the content aspects and advertising benefits of this growing medium.
After entering into the social media pool, make sure to set objectives, followers, conversation, etc. for your community. At the time of conceivable, it is best to include the products snapshots and promotional content. Visuals will grab more attention of the customers to increase sales and interest among the buyers and sellers. So if you’re looking forward to offering memorable shopping experience, it is suggesting to increase your online community.
3. Offer Relevant Content
To survive in the community, your users expect a reason. So for regular updates, it is better to create a blog which should be updated regularly and must include a relevant topic for community members. You may also focus on to create a forum on your marketplace or off-site.
4. Pay Attention
As the conversation is brewing, and community is thriving, be sure to what is working and what not. View your data for your marketplace and social media channels where the visitors are incubating, how they’re navigating the site, etc. You may use this data to assist you frequently and improve on marketing and content strategies. This will help you drive better results.
5. Buyer and Seller Benefits
A community can always grow with the loyalty and trust of the customers. This can further be increased by fostering a conversation across social media and can utilise loyalty programmes and buyer and seller benefits in establishing a community. This is similar to emails to excel in sellers or a community informing them of forthcoming products, holiday promotions, exclusive discounts, etc.
Magento is not tailored to your needs, in fact, it provides all options to offer a perfect platform for its users. It has well flexible framework system to get maximum out of your online store. All you need to understand is that running Magento, cost a considerable amount of capital is worth investing or not to create a voluminous e-commerce activity.