Tag Archives: Magento

How to Build your Magento Community

If you’re running your eCommerce website on Magento, then creating Magento community is the first step to attracting a good number of buyers and sellers on eCommerce platform. It helps to create your Magento marketplace efficiently. It is quite important to keep a healthy community both on and off your Magento site for keeping profits turning and your customers satisfied. It is better than creating a Facebook page or a blog as it offers a community based on user data and market trends.

So, if you’re involved into successful Magento E-commerce development, here is a list of few ideas to start building your Magento Community.

1. Brand Awareness

To make a successful online community brand awareness is critical. To begin, one can start with a blog, social media emails, etc. or you can even discover all the occasions for how to instruct your patrons or you can discover them. You should be able to persuade your buyers by emphasizing some of the possible advantages especially over competitors in your niche. It can be related to price, product variety,  checkout process, etc.

All you can say is, Brand Awareness is one of the most obvious steps to build Magento community.

2. Make it Social

It is quite astonishing to believe that most of the marketplaces are not taking comprehensive benefits of social media channels. Despite being an excellent way to involve your marketplace, people are missing to make use of it. While utilising the social media pages one should make sure to utilize both the content aspects and advertising benefits of this growing medium.

After entering into the social media pool, make sure to set objectives, followers, conversation, etc. for your community. At the time of conceivable, it is best to include the products snapshots and promotional content. Visuals will grab more attention of the customers to increase sales and interest among the buyers and sellers. So if you’re looking forward to offering memorable shopping experience, it is suggesting to increase your online community.

3. Offer Relevant Content

To survive in the community, your users expect a reason. So for regular updates, it is better to create a blog which should be updated regularly and must include a relevant topic for community members. You may also focus on to create a forum on your marketplace or off-site.

4. Pay Attention

As the conversation is brewing, and community is thriving, be sure to what is working and what not. View your data for your marketplace and social media channels where the visitors are incubating, how they’re navigating the site, etc. You may use this data to assist you frequently and improve on marketing and content strategies. This will help you drive better results.

5. Buyer and Seller Benefits

A community can always grow with the loyalty and trust of the customers. This can further be increased by fostering a conversation across social media and can utilise loyalty programmes and buyer and seller benefits in establishing a community. This is similar to emails to excel in sellers or a community informing them of forthcoming products, holiday promotions, exclusive discounts, etc.

Wrapping up

Magento is not tailored to your needs, in fact, it provides all options to offer a perfect platform for its users. It has well flexible framework system to get maximum out of your online store. All you need to understand is that running Magento, cost a considerable amount of capital is worth investing or not to create a voluminous e-commerce activity.

A Informative Guide to Magento SEO

If you’re an E-commerce entrepreneur, there is more than 60 eCommerce solution for merchants in the market to build a shopping mall on the web. Each platform has few pros and cons. But Magento is considered be the first choice to build an online store. Approximately, 200,000 online retailers have chosen Magento as the foundation of their eCommerce business.

Magento is regarded as the most challenging eCommerce platform from SEO point of view. It is due to complexities in rewriting engine, dependency on dynamic content and complex code base amongst other things. Therefore, it is said SEO issues with the Magento platform can be resolved. There are a plethora of considerations that need to be considered to hire Magento developer. Based on Magento Community or Enterprise implementation the key areas that need to be factored are given below:

Configurable and simple product configuration

While using the configurable product in Magento along with the simple products, one needs to make sure that you’re not allowing the duplicate variants to be recorded. Many people use different colours or different versions of a product so that they can then be displayed independently on product list pages. Therefore, if you are not creating simple products or adding content to the pages, it is better to use a canonical tag.

Canonical URLs in general

The back-end of the Magento provides an option for the canonical tag to appear on the product or category pages. This practice will make sure of canonical tag points to the primary version of these pages every time. This prevents the issues with dynamic variants of categories being indexed, although it is not sure for each time because pages are different. You may require adding the canonical tag to your CMS page and homepage, manually.

In both the versions, Magento Community or Enterprise implementation automatically uses the canonical tag to canonicalise the hierarchical product URLs to the top level URL’s.

Product title tag conventions

Magento can also assign product title tags, which simply give a title to the product. You can either set a convention to include variables based on characteristics or assign manually.

Headings

Magento has a drift of using the headings incorrectly and commonly assigning H2 tags to product listings on category pages.

Product URLs

Magento ignores the option of selecting to include category path in the URLs and suggests to use top-level product URLs.

Redirects

There is a choice of the backend in Magento to set permanent redirects if the URL is changed. Just keep in mind the potential rewrite issues if you’re performing changes to URL keys regularly or doing any CSV uploads.

Prevent search engines from crawling the pages

If one is using multi-select layered navigation or a large store, then it is better to block these pages via the robots.txt or nofollowing the links to the pages or even both. This will prevent the pages to use crawl budget however it will also make it harder for search engines to access products.

Use a no index, follow tag

It is suggested to use either meta robots tags or X robots tags to tell search engines not to index layered navigation pages and meet the requirements for removal requests in Google Webmaster Tools and serve the same message to search engines.

The main advantage of using “no index”, is the follow tag is that search engines to crawl the pages and the links them. This can be beneficial if you have issues with search engines crawling products.

Using the Canonical Tag

The Canonical Tag is excellent for duplicate pages from being indexed, by canonicalizing back to the parent category page. There are a couple of reservations, where search engines have ignored the canonical tag if the pages are very different and secondly if you already have the pages in the index, it can take you away from the search engine to adapt to the changes.

Conclusion

It can be rightly said Magento SEO is not that effective without dedicated technical resource. There are plenty of modules that may exactly help to your current setup to start with and then apply fixes. Mirasvit module, CreareSEO, MageWorx sitemap module are few among them. Just check them out and enjoy the eCommercing with Magento.

Pop up’s isn’t a bad idea if used Smartly

Pop up’s are vexatious and losses users interest on the website. They are little annoying boxes that pop out at the user while the user is comfortably reading the website. They interrupt in your shopping experience and force the user to click on the tiny button to dismiss it. They are disturbing and rude.

So, here in this post, we shall discuss why you implement a pop up into your website. How it can be useful and the best practices to get maximum out of it.

Let’s Pop-up!

The purpose of the pop-up is to provide a very call to action. It can be an announcement or sale for the visitors to know about it, but more often than not, it is primarily used to collect the email ids of your users. Test after test has proven that popups work extremely well. The popups fetch 1,375% more email id’s of the users than a sidebar opt-in form. So it is the perfect time to hire an experienced Magento developer and develop a Magento e-commerce website.

A website is found to obtain only 10-15 subscribers each day despite getting over 44,000 unique visitors each day. And after implementing popups with a one minute delay, they began receiving more than 100 emails each day.

Popups collect Email Addresses

Your website is like a bucket, with plenty of holes in it. The website owner spends plenty of time to fill it with water, but maximum quantity of waterfalls outside the hole and becomes out of reach forever. It is natural to a successful business. Therefore, keeping the business running with the people who goes out of the bucket is crucial in the long run of the business.

You may use lightbox popups or sticky email opt-in widget to collect the email address of the visitors. By accumulating email address of visitors, you get an another chance to bring you, users, back to you and convert them to a customer with effective email marketing campaigns.

Other Uses For Popups Besides Collecting Emails

Apart from using popups to collect email addresses, there are few other uses of popups too.

- To get answers to potential questions from the website users before they inquire it.
- It encourages the downloading or viewing the piece of content.
- Helps to introduce attractive discounts
- Ask a question to the user to collect more information on their habits.
- Assist in showcasing new products

How to make Popups ideal for your website

While planning a popup for your website, a developer should consider the following points:

- Time: While planning to make a popup on your website, you can show at a different point in your customer’s experience on your website. You can approach the users as soon as they hit the website. Or you may also approach them after a short time interval after they complete some course of action. Or when they are about to leave the website.

The first time duration of approach might fetch the website owner with more email, but it may lead to annoy some users. There can be one more disadvantage, which may result in inappropriate emails addresses because they might not have enough time to fill the email id. This can lead to a poor email list with a lot of unsubscribes.

- Choose the Right Message: Selecting the right message is paramount. Similar to creating any advertisement, the image used should be eye catchy and should deliver what you want to deliver. Same is the case with popups; many visitors are accustomed to close the popup immediately they land on the website. So, consider using a catchy headline, effective numbers, to steal the visitor numbers in the right way.

Common mistakes while using Popups:

- Providing a vague way to close the popup.
- Triggering a popup as soon as visitor lands.
- Using the popup which doesn’t fit the style of your website
- Forcing the customer to fill the popup by popping it continuously.
- Playing with too many words, while ignoring the image

Final Thoughts

The internet marketers have a long divided opinion about the popups. Some say only to prioritize the visitors while few always focus on the profit first.

However, if you think popups will add more users to your website, you should avoid being too aggressive and think about your customers. By following the above practices, your popups won’t annoy your visitors and will help you to increase the size of your mailing list.

For Good eCommerce Business, Hire Best Magento Expert

In order to get a durable E-commerce solution, one needs to have the assistance of any professional developer who is well aware of the development process to make sure that your business can be easily materialized.

Through competitive technological development, one can see that there have been well-known changes when it comes to the ideologies as well as conventions of the business world. Moreover, it is not just businesses; wherein we can see that even the customers have also encountered a big change in the face. For this one can hire Magento developer from reputed company that are well known for delivering excellence as well as competitiveness.

There are several changes that keep on happening to maintain certain scenarios that might help businessmen to opt for advanced and future proof solutions that could help them easily render their business as per the needs and demands of the users. Before opting for any company, make sure that it hires professional developers that are experts when it comes to Magento programming, and they also need to work hard to get development projects that can help you to fulfill your development business goals.

All the professional developers make sure to harness all the proven technologies as well as methods so as to build competitive Magento solutions as per the demands of the users. Developing a customized shopping cart comprises of a lot of things from adding themes and incorporating various functionalities into your website, one can hire these incredible developers for completing the process quite efficiently.

Qualities you need to look for in a Magento Developers

Highly Experienced: Make sure that the developers that you are about to hire are not only knowledgeable but must also have the experience to deliver top-notch Magento web services. They must be aware of how to handle complex situations and overcome all the challenges without fretting about them.

Zest to come up with new things: Make sure that they render innovative services and not just walk on the plain and stereotypical path. The developers must not stick to a well-defined pattern rather they need to amalgamate their skills with creativity to render innovative and powerful shopping sites, website, and others using Magento, which is quite a marvelous platform.

Qualitative: In this global arena where the web has made it easy to reach a global audience you need to make sure that your service providers render top-notch qualitative technologies along with development methodologies that help in proving their mettle as a developer.

Experimental in development : Make sure to hire innovative and experimental developers that have a different approach in creating solutions that can meet the competence level of futuristic technology. Make sure to keep an exploratory approach as it helps you to carve a niche for yourself in the and also helps to get better business returns.

Easily Accessible: Make sure to hire a developer that renders services 24*7 during the development process of the project as it is one of prime requisite for a successful development.

Still wondering why to a Hire Magento Developer?

Despite knowing a lot of things about whether to hire Magento developer or its better the other way.  Now we have curated a select list of benefits which you get to if you go to a proficient Magento developer. One of the best things is that they help to deliver quite user-friendly, intuitive and conducive to growth website for your business. Make sure to develop high quality, powerful as well as robust web solutions powered by Magento that even meets the demands of your business

They offer well practiced and proven methodologies that helps to cut out the chances of all the errors that occur due to oversight. With the help of complete professional assistance which offers complete seamless functioning of your website one can complete this task easily. As a reason of this, all well established and even the novice businessmen now can get some growth-oriented and reliable solutions to boost the returns from their businesses. You get to leverage all the all these facilities at OSSmedia that have the capability of developing quite flexible, scalable, multifarious and compatible E-commerce websites.

Build an Online Brand With Top and Sterling Magento Responsive Themes

The thriving and excellent ecommerce platform can be another name for Magento that gives you a complete list of items that has to be sold online. A variety of payment modes are supported by Magento along with a range of extensions. Thus, it has evolved as the excellent and fastest growing solution for various small scale and large scale industries. Many industries have attained an identity with the incredible features of Magento. This is also one of the primary reasons that have lead to evolution of many Magento development companies.

Magento is a real winner also on the platform of web development and especially when it comes to themes. It has leveraged all the online merchants not only by building online store that are customizable, but also helps in giving a first impression to its visitors. Magento Development Services have helped in various other aspects as well such as by developing SEO and cross-browser friendly websites. The websites developed with Magento can also be optimized for conversions.

A Delineate to Top Magento Themes:

  • Ultimo:

    Ultimo is one of the premium Magento themes along with advanced admin module. The excellent features of this theme include ease in customization, complete responsiveness and high usability. The biggest advantage with this theme is that it is highly optimal with almost every type of store. If you are about to start with your custom projects then check out this theme that will surely meet your requirements.

    Ultimo: Premium Magento Themes 

  • Grayscale: 

    An absolutely free theme, Grayscale is beautiful yet reliable. It can be swiftly installed and customized. Magneto Programmers can do a lot with this theme such as he can include a newsletter sign-up section in order to boost their email list, a home page slider to flaunt current promotions and all popular products to boost the average order values. The highly demanding Grayscale theme is also comprised of customer services section that can eliminate or reduce cart abandonments. This way a customer can easily approach the contact details of the services, if he/she encounters any issue while shopping.

    Grayscale-Magento Responsive Theme 

  • SportsShop:

     This is one of the responsive Magento themes that will obviously bequeath you responsive design. 4 skin colors are available along with HTML 5 and CSS3. What all other advantages it is leveraging are slideshow banner images, main menu style variants, featured products slider, brand logo slider, header dropdown cart, cloud zoom images, back top button, light box images effect, scroller thumbnail images and social networks integration.

    SportsShop Responsive Magento Themes 

  • Bonus: 

    This is also a responsive theme framework which is available at just $99. This theme has been designed exclusively for retail and it also have a plethora of outstanding features that has been proven to enhance the conversions that may include suggested products, one-step checkout and re-sizable product images as well. Reported bugs are also present within this; however, it is a responsive theme design which makes it ultimate. Merchants can also have an access to send email for all the Magento developers.

    Bonus Responsive Theme Framework 

  • Metro: 

    This is again a 100% responsive theme having a new and sale product badge. 14 static blocks option has also been provided along with two color option. A range of different views has also been engraved that involves quick shopping cart view, previous next of product view, cloud-zoom of product view. The biggest advantage of this theme is that it is highly compatible with all devices such as laptop, desktop, mobile phone and tablet. 

    Metro Magento Responsive Theme 

  • Zeta: 

    If you are searching for a versatile and latest theme, Zeta is the right choice for you. It is coming with a bonus, that is, Page checkout all the Magento extensions and a trading price calculator which can help the merchant in increasing conversions. Additionally, you will also find a clean appearance and traditional menu that renders ease in navigation, bonus rates and diminishing friction. Zeta’s product pages also provide suggested products, product tags along with multiple product views.

    Zeta Magento Theme 

This responsive Magento theme has key features that envelopes one click installer, unlimited colors, theme options module, responsive layout, customizable design, Ajax scroll, Ajax added to cart, HTML compression, 20+ CMS section, 3 slidershow type, color box, cloud zoom, Facebook connect and there are many more. It is a premium theme also that means you need to buy it. This is also suitable for all types of stores. Get started with your custom projects with Infinitus.

Infinitus: Responsive Magento Theme 

Magento themes are not limited to these above mentioned themes. There are thousands of other Magento themes that have been designed in such a way that can cater all business, professional and personal needs. In order to use Magento theme as per your need, explore the internet that can give you a bundle of such themes.  

Reinvent Your E-Commerce Website with Magento

 In this era of e-commerce solutions, every business organization is trying to showcase their products and services over internet for grabbing the attention of online visitors. This changed business environment is tending every business organization to upgrade their online identities from Photoshop based websites to interactive and responsive online brands. 

An impactful online branding is an unavoidable need for sustaining a respectful space in a business domain. Now, you can employ innovative web technologies for interacting with your customers. In this age, you can cater remotely located individual via your client-driven e-commerce website and political and geographical boundaries are not the hurdles any more. Thus, it is essential to choose the right web technology for updating your website.

Magento: An Online Shopping favored Content Management System

Known for bringing innovative functional enhancement in online shopping industry, Magento is the most online shopping favored content management system. Additionally, it can also be customized as per the specific needs of your e-commerce store. Thus, you can take Magento theme customization services for upgrading your website. While taking the final decision of conversion, you can explore specific features of Magento that are behind its insatiable demands.

  • It has the multiple shipping options. This feature helps the customers in using multiple addresses for accepting the product deliveries.
  • The category-wise product management is an innovative feature of Magento, which make the management of wide ranging product line easy and quick.
  • Magento has the default payment gateway integration that makes the payment processing smooth and hassle-free.
  • It has the single page check out system that enables the customer in finishing their buying sessions quickly.