Tag Archives: Ecommerce

How to Build your Magento Community

If you’re running your eCommerce website on Magento, then creating Magento community is the first step to attracting a good number of buyers and sellers on eCommerce platform. It helps to create your Magento marketplace efficiently. It is quite important to keep a healthy community both on and off your Magento site for keeping profits turning and your customers satisfied. It is better than creating a Facebook page or a blog as it offers a community based on user data and market trends.

So, if you’re involved into successful Magento E-commerce development, here is a list of few ideas to start building your Magento Community.

1. Brand Awareness

To make a successful online community brand awareness is critical. To begin, one can start with a blog, social media emails, etc. or you can even discover all the occasions for how to instruct your patrons or you can discover them. You should be able to persuade your buyers by emphasizing some of the possible advantages especially over competitors in your niche. It can be related to price, product variety,  checkout process, etc.

All you can say is, Brand Awareness is one of the most obvious steps to build Magento community.

2. Make it Social

It is quite astonishing to believe that most of the marketplaces are not taking comprehensive benefits of social media channels. Despite being an excellent way to involve your marketplace, people are missing to make use of it. While utilising the social media pages one should make sure to utilize both the content aspects and advertising benefits of this growing medium.

After entering into the social media pool, make sure to set objectives, followers, conversation, etc. for your community. At the time of conceivable, it is best to include the products snapshots and promotional content. Visuals will grab more attention of the customers to increase sales and interest among the buyers and sellers. So if you’re looking forward to offering memorable shopping experience, it is suggesting to increase your online community.

3. Offer Relevant Content

To survive in the community, your users expect a reason. So for regular updates, it is better to create a blog which should be updated regularly and must include a relevant topic for community members. You may also focus on to create a forum on your marketplace or off-site.

4. Pay Attention

As the conversation is brewing, and community is thriving, be sure to what is working and what not. View your data for your marketplace and social media channels where the visitors are incubating, how they’re navigating the site, etc. You may use this data to assist you frequently and improve on marketing and content strategies. This will help you drive better results.

5. Buyer and Seller Benefits

A community can always grow with the loyalty and trust of the customers. This can further be increased by fostering a conversation across social media and can utilise loyalty programmes and buyer and seller benefits in establishing a community. This is similar to emails to excel in sellers or a community informing them of forthcoming products, holiday promotions, exclusive discounts, etc.

Wrapping up

Magento is not tailored to your needs, in fact, it provides all options to offer a perfect platform for its users. It has well flexible framework system to get maximum out of your online store. All you need to understand is that running Magento, cost a considerable amount of capital is worth investing or not to create a voluminous e-commerce activity.

How to Drive eCommerce growth with right Magento Developer


After you’re are undergone through the process of PSD to Magento theme conversion, a professional Magento developer isn’t enough for eCommerce website customization. Assuredly, hiring best Magento developer is the best pick for creating e-business websites to enhance the shopping experience. A Magento Frontend Developer plays an exceptionally important role in incorporating the factors like adaptability, flexibility, and availability of Magento controlled eCommerce sites. These websites are stacked with critical features like multi-store retailing features, user-friendly service framework, request management, client account management, etc.

Apart from providing highly customized solutions to fulfil business needs, Magento eCommerce development amplifies the traffic rate, thus increasing the conversion rates. A professional web developer deals to manage all sorts of projects from small websites to even corporate websites. The demand of professional Magento has increased with the growing popularity of Magento CMS.

Now the major concern here is to find the best Magento Developer in this competitive web world. So, before hiring a Magento expert for your website customization and development,  it is imperative to consider the basic quality of a good developer.

A few important points that need to be considered while hiring a dedicated Magento developer are:

1. It is important to consider the developer who has years of experience in Magento customization. An experienced professional can offer an optimal quality solution at competitively lower prices.

2. Scrutinizing the portfolio of the Magento Development company is a smart move to proceed. Don’t hesitate to ask questions about the projects of the company. It will help you to make an effective and a fruitful decision. There’s nothing wrong with each of these things. It will repeatedly happen as developers collaborate on projects. Instead, of contemplating you can even ask for projects that have a similar budget and functionality.

3. It is very crucial to select a company or a developer only after understanding the requirement and goals of the project. So it is vital to choose a company which has a good understanding of your project requirements.

4. References are a crucial part of solving the selection puzzle. You may ask for the relevant portfolio and make sure that the proper references are provided. References will truly help you to know the right efficiency of the company. You may ask questions to the previous clients about their performances and budget. Clear all your doubts before making a selection decision of Magento company.

5. Last but not the least, check out the project process of the Magento Development company. It is an ongoing process of improvement, development and optimisation to win new clients. Although developers may not have an accurate answer to this question yet, assure that you get a vague idea of how you will see the working of your project.

Wrapping up

Besides the tips mentioned above to hire a Magento Development Company, it is also advised to meet in person with the professionals seeking to provide this services. It ensures that the development of the website is progressing as per the requirement. Seamless communication between both the parties can help to know the true potential of the Magento company.

So are you now ready to choose best Magento Developer?

A Informative Guide to Magento SEO

If you’re an E-commerce entrepreneur, there is more than 60 eCommerce solution for merchants in the market to build a shopping mall on the web. Each platform has few pros and cons. But Magento is considered be the first choice to build an online store. Approximately, 200,000 online retailers have chosen Magento as the foundation of their eCommerce business.

Magento is regarded as the most challenging eCommerce platform from SEO point of view. It is due to complexities in rewriting engine, dependency on dynamic content and complex code base amongst other things. Therefore, it is said SEO issues with the Magento platform can be resolved. There are a plethora of considerations that need to be considered to hire Magento developer. Based on Magento Community or Enterprise implementation the key areas that need to be factored are given below:

Configurable and simple product configuration

While using the configurable product in Magento along with the simple products, one needs to make sure that you’re not allowing the duplicate variants to be recorded. Many people use different colours or different versions of a product so that they can then be displayed independently on product list pages. Therefore, if you are not creating simple products or adding content to the pages, it is better to use a canonical tag.

Canonical URLs in general

The back-end of the Magento provides an option for the canonical tag to appear on the product or category pages. This practice will make sure of canonical tag points to the primary version of these pages every time. This prevents the issues with dynamic variants of categories being indexed, although it is not sure for each time because pages are different. You may require adding the canonical tag to your CMS page and homepage, manually.

In both the versions, Magento Community or Enterprise implementation automatically uses the canonical tag to canonicalise the hierarchical product URLs to the top level URL’s.

Product title tag conventions

Magento can also assign product title tags, which simply give a title to the product. You can either set a convention to include variables based on characteristics or assign manually.

Headings

Magento has a drift of using the headings incorrectly and commonly assigning H2 tags to product listings on category pages.

Product URLs

Magento ignores the option of selecting to include category path in the URLs and suggests to use top-level product URLs.

Redirects

There is a choice of the backend in Magento to set permanent redirects if the URL is changed. Just keep in mind the potential rewrite issues if you’re performing changes to URL keys regularly or doing any CSV uploads.

Prevent search engines from crawling the pages

If one is using multi-select layered navigation or a large store, then it is better to block these pages via the robots.txt or nofollowing the links to the pages or even both. This will prevent the pages to use crawl budget however it will also make it harder for search engines to access products.

Use a no index, follow tag

It is suggested to use either meta robots tags or X robots tags to tell search engines not to index layered navigation pages and meet the requirements for removal requests in Google Webmaster Tools and serve the same message to search engines.

The main advantage of using “no index”, is the follow tag is that search engines to crawl the pages and the links them. This can be beneficial if you have issues with search engines crawling products.

Using the Canonical Tag

The Canonical Tag is excellent for duplicate pages from being indexed, by canonicalizing back to the parent category page. There are a couple of reservations, where search engines have ignored the canonical tag if the pages are very different and secondly if you already have the pages in the index, it can take you away from the search engine to adapt to the changes.

Conclusion

It can be rightly said Magento SEO is not that effective without dedicated technical resource. There are plenty of modules that may exactly help to your current setup to start with and then apply fixes. Mirasvit module, CreareSEO, MageWorx sitemap module are few among them. Just check them out and enjoy the eCommercing with Magento.

What’s so hot in Magento 2 than in Magento 1

As starting your eCommerce store, you likely put a lot of effort into increasing sales. With excessive efforts, you develop products according to the customers requirement. You design a heavy ornamented eCommerce website, arranges promotions to encourage sales and invest in social media marketing. But the result is slow. There can be a plethora of reasons behind it. Maybe your traffic is high, but viewers are not converting into customers.

Now designing a checkout experience makes it easier for the customer but difficult for developers. Therefore, if you want to avoid designing an ideal checkout from scratch, switch to Magento. Here is a great guide for a professional Magento developer stating how to design eCommerce site with a new and improved cart system in its latest version Magento 2.0.

How Magento 2 fetches a good Checkout Experience

1. Number of steps reduced

If we compare Magento 1 to Magento 2, the checkout process is comparatively faster. Magento 1 checkout process was occupied with approximately six steps, but now, it is cut down to two steps. The reduced number of steps has quickened the checkout process, thus making it less likely for a shopper to leave your eCommerce website. At the same time, customers are also less frustrated by filling a minimum number of forms. It is good for mobile customers too as filling information into many fields can be even more tiresome on a small screen.

2. Distraction-free checkout

While checkout in Magento 2, there is a minimum distraction on the page. Only company logo, shipping and payment tabs are available. Magento 1 checkout page appears to be busy, especially when compared with Magento 2. The Magento 1 contains multiple links which bring in distractions for its users. They may force the users to navigate away from the checkout to other store pages. This might disappoint the users.

The Magento 2 checkout page is simple. It overwhelms the users with its easy interaction process.

3. Shipping & Payment tabs

The shipping and billing information in Magento 1 was interspersed in six checkout steps. It was becoming complicated for its users to figure out which information related to billing or shipping is required for input.

Whereas Magento 2 is blessed with great features where billing address is always related to the payment. When a user sign into a payment method, s/he will encounter with blank space for the billing address. While Magento 1 always requires a billing address. These steps are big obstacles in Magento 1.

The new Magento 2 checkout process is separated between the steps which are related to payment and shipment. Everything related to each part is in the same tab. This unique separation in Magento 2 makes the process flow better and eliminates the same confusion present in Magento 1.

Not only this, Magento 2 offers more payment options like PayPal and Braintree already integrated. This ultimately reduces abandoned carts by offering the payment options.

4.  Automatic guest checkout

Magento 2 offers its users to led to a guest checkout page. It begins with entering an email address which matches the existing account, shipping and billing information which is automatically generated.

Magento 1 offers a difficult interface to track order for guest, while Magento 2 guest users can create an account on the order success page and save their information. This also encourages the users to be repeat shoppers.

5. Intuitive design

Intuitive design is critical when designing a good checkout experience. It means there is a focus on experience and making it easy for customers to complete tasks.

The Magento 2 checkout is more intuitive than Magento 1. One can see the difference between the two with the placement of gift options and discount codes. For instance, Magento 1, offers the discount code box on the shopping cart page, before the customer goes to check out. This can confuse customers who are looking to see the discount code box in the payment section.

Another example is gift options. In Magento 2, it is located on the shopping cart page, before the checkout process begins.

Wrapping up

There is not just one reason for users to abandon the shopping cart. There can be many reasons for focusing on creating a better checkout experience.

The new Magento 2 offers an easy platform for shopping for it is quicker and less confusing to understand. So to check out for better experience switch to Magento 2 today.

For Good eCommerce Business, Hire Best Magento Expert

In order to get a durable E-commerce solution, one needs to have the assistance of any professional developer who is well aware of the development process to make sure that your business can be easily materialized.

Through competitive technological development, one can see that there have been well-known changes when it comes to the ideologies as well as conventions of the business world. Moreover, it is not just businesses; wherein we can see that even the customers have also encountered a big change in the face. For this one can hire Magento developer from reputed company that are well known for delivering excellence as well as competitiveness.

There are several changes that keep on happening to maintain certain scenarios that might help businessmen to opt for advanced and future proof solutions that could help them easily render their business as per the needs and demands of the users. Before opting for any company, make sure that it hires professional developers that are experts when it comes to Magento programming, and they also need to work hard to get development projects that can help you to fulfill your development business goals.

All the professional developers make sure to harness all the proven technologies as well as methods so as to build competitive Magento solutions as per the demands of the users. Developing a customized shopping cart comprises of a lot of things from adding themes and incorporating various functionalities into your website, one can hire these incredible developers for completing the process quite efficiently.

Qualities you need to look for in a Magento Developers

Highly Experienced: Make sure that the developers that you are about to hire are not only knowledgeable but must also have the experience to deliver top-notch Magento web services. They must be aware of how to handle complex situations and overcome all the challenges without fretting about them.

Zest to come up with new things: Make sure that they render innovative services and not just walk on the plain and stereotypical path. The developers must not stick to a well-defined pattern rather they need to amalgamate their skills with creativity to render innovative and powerful shopping sites, website, and others using Magento, which is quite a marvelous platform.

Qualitative: In this global arena where the web has made it easy to reach a global audience you need to make sure that your service providers render top-notch qualitative technologies along with development methodologies that help in proving their mettle as a developer.

Experimental in development : Make sure to hire innovative and experimental developers that have a different approach in creating solutions that can meet the competence level of futuristic technology. Make sure to keep an exploratory approach as it helps you to carve a niche for yourself in the and also helps to get better business returns.

Easily Accessible: Make sure to hire a developer that renders services 24*7 during the development process of the project as it is one of prime requisite for a successful development.

Still wondering why to a Hire Magento Developer?

Despite knowing a lot of things about whether to hire Magento developer or its better the other way.  Now we have curated a select list of benefits which you get to if you go to a proficient Magento developer. One of the best things is that they help to deliver quite user-friendly, intuitive and conducive to growth website for your business. Make sure to develop high quality, powerful as well as robust web solutions powered by Magento that even meets the demands of your business

They offer well practiced and proven methodologies that helps to cut out the chances of all the errors that occur due to oversight. With the help of complete professional assistance which offers complete seamless functioning of your website one can complete this task easily. As a reason of this, all well established and even the novice businessmen now can get some growth-oriented and reliable solutions to boost the returns from their businesses. You get to leverage all the all these facilities at OSSmedia that have the capability of developing quite flexible, scalable, multifarious and compatible E-commerce websites.