Duplicate content is an area of concern for Blogger or WordPress developers. Duplicate content is one of the key factors responsible for not getting more users visits or leads on your website. People keep on wondering and pondering over the reason behind their persistently failing search engine optimization technique, wherein they fail to realize that their content is the main culprit which is works as an anchor to hold them back.
Now you might be contemplating the reasons behind this and some of you might think that UI design plays a strong role wherein there results are a cumulative results of several factors. The logic is very simple as we know that there are bots that crawl the websites, therefore looking at the similar content, they get confused so as to choose which particular page they need to visit. This point is where your content strategy fails, and you are unable to reap benefits from your content.
When we choose WordPress so as to develop our website we do get a lot of perks such optimized theme, a responsive web design, as well as SEO optimized website and several other benefits. Despite all the perks, there is one single factor which needs the utmost attention of a web develop and this is the issues Duplicate content as on this a lot of things depend on.
Therefore, in this blog, we will discuss ways in which we can efficiently tackle the means to avoid this grave issues on which a lot of crucial factors are contingent upon.
Foremost Question: How to identify duplicate content?
There are times when people know that they have accumulated duplicate content on their website, and they somewhere know the reasons behind it as well. However, the main thing is to assure that you have duplicate content on your website which is certainly plagiarism between your pages.
Finding Out Duplicate Content
To find the duplicate content, you can make use of some search operators as they prove to be quite useful so as to see duplicate content.
Use the phrase mentioned below to search the URLs that are on your site and comprises of a keyword “My Blog.”
site:mysite.com title:”My blog.”
This is one of the best technique to search duplicate content about that keyword.
Google Search Method:
Another method is by using a search engine, and there you need to type the URL of your website into the search bar and the check the search results.
Then you need to go through all the results and then find out the pages of your website that are indexed by the search engine. This is one of the ways to check the duplicate links which ideally should not have been present in the search results.
Make use of Tools:
Those who are running a big website that does not include several pages then one can easily practice the aforementioned tricks quite easily. But if you own a WordPress website with a plethora of pages then it would be quite difficult for you to practice the steps mentioned above. For this, you need to automate your task and make use of tools to pick up the duplicate content as it will save your time.
You can also make use of Google Webmaster tools as they are the best choice for this. Make use of Google webmaster tool as this allows you to find pages that have a duplicate title as well as duplicate description and this is certainly not a tough task.
Then you need to go to Search Appearance, and look for HTML improvements present there and click on it. There you will get to see the duplicate description.
Fixing the Duplicate Content Issue
1. One of the easiest and the simplest way to avoid duplicate content is to stop creating them in the first place.
Make sure that you do not create printer friendly pages as they are of no use. As it is one of the reasons why you need to avoid creating them and this will automatically help you cut out the duplicate content.
Do not forget to disable your session ids that are present in the URL. Moreover, if there you have two versions of your website which is the www and non www which are accessible then make sure that you only stick to the only version and then redirect all the other versions of this website. Moreover, do not forget to disable the feature of pagination on your website.
2. Redirecting the Duplicate Content:
This is one of the most used techniques for those who wish to tackle the issue of duplicate content. In this, you need to redirect the traffic from your duplicate page to the original one.
3. Make use of the Canonical Tag:
Another practice that one can follow to remove duplicate content is through a rel=canonical tag. This tag is quite an important tag which is used when you cannot avoid the redundant content. However, you know this through some wrong Url.
When you are going through this kind of scenario, then you need to place this element in some part of your website. This step will help you to take the search engine on that web page which needs to be shown on the list of the search result. You can use the following code snippet as the canonical tag:
<link rel=”canonical” href=”http://myfirstwpsite.com/mypost”>
Use Meta Tags:
Those who wish that the search engine does not get indexed on a particular page then one can make use of Meta tags. This practice is one of the best practice that you need to do for those who wish that the page needs to be available only for the users wherein it do not get indexed on the page.
<Meta Name=”Tweets” Content=”noindex, nofollow”>
Duplicate Content is quite a significant problem for all kinds of WordPress blogs as well as a website. It is one of the biggest obstruction to get fruitful results from your SEO techniques and affects your search engine rankings big time and carves quite a bad impression of your website. This issue is quite bad for the user experience that you render to them. And is one the prime reason why you need to keep a check on the duplicate content every time. Moreover, using unique content is one of the biggest factors that helps you to boost the search engine rankings for your business.