A Informative Guide to Magento SEO

If you’re an E-commerce entrepreneur, there is more than 60 eCommerce solution for merchants in the market to build a shopping mall on the web. Each platform has few pros and cons. But Magento is considered be the first choice to build an online store. Approximately, 200,000 online retailers have chosen Magento as the foundation of their eCommerce business.

Magento is regarded as the most challenging eCommerce platform from SEO point of view. It is due to complexities in rewriting engine, dependency on dynamic content and complex code base amongst other things. Therefore, it is said SEO issues with the Magento platform can be resolved. There are a plethora of considerations that need to be considered to hire Magento developer. Based on Magento Community or Enterprise implementation the key areas that need to be factored are given below:

Configurable and simple product configuration

While using the configurable product in Magento along with the simple products, one needs to make sure that you’re not allowing the duplicate variants to be recorded. Many people use different colours or different versions of a product so that they can then be displayed independently on product list pages. Therefore, if you are not creating simple products or adding content to the pages, it is better to use a canonical tag.

Canonical URLs in general

The back-end of the Magento provides an option for the canonical tag to appear on the product or category pages. This practice will make sure of canonical tag points to the primary version of these pages every time. This prevents the issues with dynamic variants of categories being indexed, although it is not sure for each time because pages are different. You may require adding the canonical tag to your CMS page and homepage, manually.

In both the versions, Magento Community or Enterprise implementation automatically uses the canonical tag to canonicalise the hierarchical product URLs to the top level URL’s.

Product title tag conventions

Magento can also assign product title tags, which simply give a title to the product. You can either set a convention to include variables based on characteristics or assign manually.

Headings

Magento has a drift of using the headings incorrectly and commonly assigning H2 tags to product listings on category pages.

Product URLs

Magento ignores the option of selecting to include category path in the URLs and suggests to use top-level product URLs.

Redirects

There is a choice of the backend in Magento to set permanent redirects if the URL is changed. Just keep in mind the potential rewrite issues if you’re performing changes to URL keys regularly or doing any CSV uploads.

Prevent search engines from crawling the pages

If one is using multi-select layered navigation or a large store, then it is better to block these pages via the robots.txt or nofollowing the links to the pages or even both. This will prevent the pages to use crawl budget however it will also make it harder for search engines to access products.

Use a no index, follow tag

It is suggested to use either meta robots tags or X robots tags to tell search engines not to index layered navigation pages and meet the requirements for removal requests in Google Webmaster Tools and serve the same message to search engines.

The main advantage of using “no index”, is the follow tag is that search engines to crawl the pages and the links them. This can be beneficial if you have issues with search engines crawling products.

Using the Canonical Tag

The Canonical Tag is excellent for duplicate pages from being indexed, by canonicalizing back to the parent category page. There are a couple of reservations, where search engines have ignored the canonical tag if the pages are very different and secondly if you already have the pages in the index, it can take you away from the search engine to adapt to the changes.

Conclusion

It can be rightly said Magento SEO is not that effective without dedicated technical resource. There are plenty of modules that may exactly help to your current setup to start with and then apply fixes. Mirasvit module, CreareSEO, MageWorx sitemap module are few among them. Just check them out and enjoy the eCommercing with Magento.

What’s so hot in Magento 2 than in Magento 1

As starting your eCommerce store, you likely put a lot of effort into increasing sales. With excessive efforts, you develop products according to the customers requirement. You design a heavy ornamented eCommerce website, arranges promotions to encourage sales and invest in social media marketing. But the result is slow. There can be a plethora of reasons behind it. Maybe your traffic is high, but viewers are not converting into customers.

Now designing a checkout experience makes it easier for the customer but difficult for developers. Therefore, if you want to avoid designing an ideal checkout from scratch, switch to Magento. Here is a great guide for a professional Magento developer stating how to design eCommerce site with a new and improved cart system in its latest version Magento 2.0.

How Magento 2 fetches a good Checkout Experience

1. Number of steps reduced

If we compare Magento 1 to Magento 2, the checkout process is comparatively faster. Magento 1 checkout process was occupied with approximately six steps, but now, it is cut down to two steps. The reduced number of steps has quickened the checkout process, thus making it less likely for a shopper to leave your eCommerce website. At the same time, customers are also less frustrated by filling a minimum number of forms. It is good for mobile customers too as filling information into many fields can be even more tiresome on a small screen.

2. Distraction-free checkout

While checkout in Magento 2, there is a minimum distraction on the page. Only company logo, shipping and payment tabs are available. Magento 1 checkout page appears to be busy, especially when compared with Magento 2. The Magento 1 contains multiple links which bring in distractions for its users. They may force the users to navigate away from the checkout to other store pages. This might disappoint the users.

The Magento 2 checkout page is simple. It overwhelms the users with its easy interaction process.

3. Shipping & Payment tabs

The shipping and billing information in Magento 1 was interspersed in six checkout steps. It was becoming complicated for its users to figure out which information related to billing or shipping is required for input.

Whereas Magento 2 is blessed with great features where billing address is always related to the payment. When a user sign into a payment method, s/he will encounter with blank space for the billing address. While Magento 1 always requires a billing address. These steps are big obstacles in Magento 1.

The new Magento 2 checkout process is separated between the steps which are related to payment and shipment. Everything related to each part is in the same tab. This unique separation in Magento 2 makes the process flow better and eliminates the same confusion present in Magento 1.

Not only this, Magento 2 offers more payment options like PayPal and Braintree already integrated. This ultimately reduces abandoned carts by offering the payment options.

4.  Automatic guest checkout

Magento 2 offers its users to led to a guest checkout page. It begins with entering an email address which matches the existing account, shipping and billing information which is automatically generated.

Magento 1 offers a difficult interface to track order for guest, while Magento 2 guest users can create an account on the order success page and save their information. This also encourages the users to be repeat shoppers.

5. Intuitive design

Intuitive design is critical when designing a good checkout experience. It means there is a focus on experience and making it easy for customers to complete tasks.

The Magento 2 checkout is more intuitive than Magento 1. One can see the difference between the two with the placement of gift options and discount codes. For instance, Magento 1, offers the discount code box on the shopping cart page, before the customer goes to check out. This can confuse customers who are looking to see the discount code box in the payment section.

Another example is gift options. In Magento 2, it is located on the shopping cart page, before the checkout process begins.

Wrapping up

There is not just one reason for users to abandon the shopping cart. There can be many reasons for focusing on creating a better checkout experience.

The new Magento 2 offers an easy platform for shopping for it is quicker and less confusing to understand. So to check out for better experience switch to Magento 2 today.

Significant Tool for WordPress that can’t be missed!

A WordPress developer has a large variety of tools that can be ditched. There are large number people who want to know about WordPress development tool because WordPress has been expanded from past being just a blogging platform. It is now considered as the most preferred CMS for bloggers and developers.

Usually, people are confused by the frequent release of trends and tools and expect something which is fast and efficient to build their business. So if you hire a professional WordPress developer that work in theme development or technical support, there are a variety of products that can be developed on WordPress platform.

Here is the list of best development tools for WordPress developer that can help to develop a successful WordPress website.

1. Developer

A  Developer is one of the excellent plugins for developers. It recommends and installs plugins related to the development area. It provides links to all the plugins which require along with additional settings that are crucial for any WordPress development environment. This plugin is new for those who are using WordPress for the first time and get access to all the essential plugins that experienced WP developers may use.

2. Monster Widget

This plugin is suggested for woocommerce developer. It allows for quick and easy testing of multiple woo commerce widgets. It is the tiring and monotonous task, especially if you have to repeat it on more than one test site. The Monster widget merges all 13 core widgets into a single widget which enables the theme developers to create multiple instances with ease. This widget cannot be used in production.

3. RTL Tester

It helps the WordPress developer’s to test the themes and plugins in RTL mode. It offers a button in the admin bar and allows the admin to switch the text direction of the site. It can also help the WordPress developer to check its theme and plugins with Right To Left (RTL) text direction.

Approximately 200 million people are using this tool, but the only difficulty that comes in it is simulating an RTL environment, but its Tester has brought some rescues.

4. Regenerate Thumbnails

This tool helps to regenerate its thumbnails after changing the thumbnail sizes. It is too convenient if a WordPress developer has changed any of your thumbnail dimensions. This can be done after uploading images or have changed to a theme after different featured post image dimensions. You may run it loose on your media or go through all of them.

5. Theme Check

Theme Check is another great tool to check the efficiency of your themes according to the latest WordPress standards and practices. It tests the theme and makes sure it is matching with the latest theme review standards. With the help of this tool, you can run all the automated tested tools on your WordPress.org theme which are used for theme submission.

It checks through a simple admin menu and displays its result at once. It is very handy tool for WordPress theme developers or anyone who wants to make sure that their theme supports the latest WordPress theme standards and practices.

Conclusion

Since WordPress formation, we have found that there are many amazing tools at disposal. It is not necessary to jump on each bandwagon which you come across. But certainly, there are some amazing WordPress tools which are made to fasten programming. The above mentioned are few best tools that can be used for WordPress development. Try them out!

An Introduction to next open source CMS- DRUPAL

Drupal is the next highly demanded open source software after WordPress. It is specifically created for the content management system (CMS) framework which has the unique features that identify it different and popular amongst other CMS counterparts. Drupal is scripted in PHP language and generated under General Public License. Therefore, it has become most of the preferred choice for most of the developers in past few years.

Drupal has no licensing cost which has encouraged many business enterprises for choosing Drupal for building their websites and other web applications. This has encouraged many proficient Drupal developers in the industry. The current market of the Drupal website is five percent, and it powers 2.2 of the entire sites on the virtual platform.

Although WordPress is leading Drupal regarding popularity and downloads, the platform has built a great reputation for being a robust tool for building complex websites and applications. Drupal open source CMS is meant for enterprise usage and is empowering famous websites like The Economist, BBC, NBC, Mint, etc.

The Story of Drupal

The seeds of Drupal were sown from the University of Antwerp. The gem students Dries Buytaert and Hans Snijder created a collaborative news board with a wireless bridge for connecting and sharing ideas, news or other announcements. After finishing the studies, Buytaert put this software online, for staying connected with friends. He registered the domain name with dorp.org. “Dorp” means “village” in the Dutch language. But one thing was mistyped by Dries Buytaert i.e. he typed  “dorp” as “drop” and then he decided to keep this name.

Once drop.org was on the web, people started talking about it, and soon it was a community to speak about the latest web technologies and innovative ideas. Here system for syndication, moderation and authentication were discussed, and soon drop.org was changed into personal experimental space.

In 2001, Dries Buytaert released a software behind drop.org as open source project renaming it as “Drupal”. Thus, a new open source was available to the large community of developers. In recent times, the plaltform have been endured with the rise of latest version Drupal 8. It’s open source community that taps into the concentrated innovation. Drupal 8 enables the organizations to build better websites and experiences faster.

What Makes Drupal so Unique?

In comparison to WordPress, Drupal is little rigid yet the most powerful content management system. It is supported by the largest global community of developers, strategist and a plethora of professionals who work together and provide ample support to improve the open source software.

Apart from this, there abundant other benefits like enormous scalability, free extensions, affordability, rapid deployment, noteworthy security features, etc. It not only focus on general market of blogging or portfolio websites, but it has huge plans in future. It is now targeting on enterprise users. Drupal is considered reliable, manageable, secure, interoperable, and wide availability of resources has made Drupal a large demanding content management system platform.

Moreover, open source CMS is highly customizable to meet the wide range of enterprise applications. The platform is enriched with Agile development methodology which also supports the rapid deployment of web applications.

Wrapping up

Undoubtedly, Drupal is an ideal choice of open source platform to be considered, if you’re thinking to launch a website or an eCommerce store. The best quality of Drupal developer can help you in conducting the project to avail the best quality results. Understanding your needs and asking for it is the beginning step of hiring Drupal professionals. Once your hiring process is completed, it is the time to grow skills and experience in this profession.

Pop up’s isn’t a bad idea if used Smartly

Pop up’s are vexatious and losses users interest on the website. They are little annoying boxes that pop out at the user while the user is comfortably reading the website. They interrupt in your shopping experience and force the user to click on the tiny button to dismiss it. They are disturbing and rude.

So, here in this post, we shall discuss why you implement a pop up into your website. How it can be useful and the best practices to get maximum out of it.

Let’s Pop-up!

The purpose of the pop-up is to provide a very call to action. It can be an announcement or sale for the visitors to know about it, but more often than not, it is primarily used to collect the email ids of your users. Test after test has proven that popups work extremely well. The popups fetch 1,375% more email id’s of the users than a sidebar opt-in form. So it is the perfect time to hire an experienced Magento developer and develop a Magento e-commerce website.

A website is found to obtain only 10-15 subscribers each day despite getting over 44,000 unique visitors each day. And after implementing popups with a one minute delay, they began receiving more than 100 emails each day.

Popups collect Email Addresses

Your website is like a bucket, with plenty of holes in it. The website owner spends plenty of time to fill it with water, but maximum quantity of waterfalls outside the hole and becomes out of reach forever. It is natural to a successful business. Therefore, keeping the business running with the people who goes out of the bucket is crucial in the long run of the business.

You may use lightbox popups or sticky email opt-in widget to collect the email address of the visitors. By accumulating email address of visitors, you get an another chance to bring you, users, back to you and convert them to a customer with effective email marketing campaigns.

Other Uses For Popups Besides Collecting Emails

Apart from using popups to collect email addresses, there are few other uses of popups too.

- To get answers to potential questions from the website users before they inquire it.
- It encourages the downloading or viewing the piece of content.
- Helps to introduce attractive discounts
- Ask a question to the user to collect more information on their habits.
- Assist in showcasing new products

How to make Popups ideal for your website

While planning a popup for your website, a developer should consider the following points:

- Time: While planning to make a popup on your website, you can show at a different point in your customer’s experience on your website. You can approach the users as soon as they hit the website. Or you may also approach them after a short time interval after they complete some course of action. Or when they are about to leave the website.

The first time duration of approach might fetch the website owner with more email, but it may lead to annoy some users. There can be one more disadvantage, which may result in inappropriate emails addresses because they might not have enough time to fill the email id. This can lead to a poor email list with a lot of unsubscribes.

- Choose the Right Message: Selecting the right message is paramount. Similar to creating any advertisement, the image used should be eye catchy and should deliver what you want to deliver. Same is the case with popups; many visitors are accustomed to close the popup immediately they land on the website. So, consider using a catchy headline, effective numbers, to steal the visitor numbers in the right way.

Common mistakes while using Popups:

- Providing a vague way to close the popup.
- Triggering a popup as soon as visitor lands.
- Using the popup which doesn’t fit the style of your website
- Forcing the customer to fill the popup by popping it continuously.
- Playing with too many words, while ignoring the image

Final Thoughts

The internet marketers have a long divided opinion about the popups. Some say only to prioritize the visitors while few always focus on the profit first.

However, if you think popups will add more users to your website, you should avoid being too aggressive and think about your customers. By following the above practices, your popups won’t annoy your visitors and will help you to increase the size of your mailing list.

For Good eCommerce Business, Hire Best Magento Expert

In order to get a durable E-commerce solution, one needs to have the assistance of any professional developer who is well aware of the development process to make sure that your business can be easily materialized.

Through competitive technological development, one can see that there have been well-known changes when it comes to the ideologies as well as conventions of the business world. Moreover, it is not just businesses; wherein we can see that even the customers have also encountered a big change in the face. For this one can hire Magento developer from reputed company that are well known for delivering excellence as well as competitiveness.

There are several changes that keep on happening to maintain certain scenarios that might help businessmen to opt for advanced and future proof solutions that could help them easily render their business as per the needs and demands of the users. Before opting for any company, make sure that it hires professional developers that are experts when it comes to Magento programming, and they also need to work hard to get development projects that can help you to fulfill your development business goals.

All the professional developers make sure to harness all the proven technologies as well as methods so as to build competitive Magento solutions as per the demands of the users. Developing a customized shopping cart comprises of a lot of things from adding themes and incorporating various functionalities into your website, one can hire these incredible developers for completing the process quite efficiently.

Qualities you need to look for in a Magento Developers

Highly Experienced: Make sure that the developers that you are about to hire are not only knowledgeable but must also have the experience to deliver top-notch Magento web services. They must be aware of how to handle complex situations and overcome all the challenges without fretting about them.

Zest to come up with new things: Make sure that they render innovative services and not just walk on the plain and stereotypical path. The developers must not stick to a well-defined pattern rather they need to amalgamate their skills with creativity to render innovative and powerful shopping sites, website, and others using Magento, which is quite a marvelous platform.

Qualitative: In this global arena where the web has made it easy to reach a global audience you need to make sure that your service providers render top-notch qualitative technologies along with development methodologies that help in proving their mettle as a developer.

Experimental in development : Make sure to hire innovative and experimental developers that have a different approach in creating solutions that can meet the competence level of futuristic technology. Make sure to keep an exploratory approach as it helps you to carve a niche for yourself in the and also helps to get better business returns.

Easily Accessible: Make sure to hire a developer that renders services 24*7 during the development process of the project as it is one of prime requisite for a successful development.

Still wondering why to a Hire Magento Developer?

Despite knowing a lot of things about whether to hire Magento developer or its better the other way.  Now we have curated a select list of benefits which you get to if you go to a proficient Magento developer. One of the best things is that they help to deliver quite user-friendly, intuitive and conducive to growth website for your business. Make sure to develop high quality, powerful as well as robust web solutions powered by Magento that even meets the demands of your business

They offer well practiced and proven methodologies that helps to cut out the chances of all the errors that occur due to oversight. With the help of complete professional assistance which offers complete seamless functioning of your website one can complete this task easily. As a reason of this, all well established and even the novice businessmen now can get some growth-oriented and reliable solutions to boost the returns from their businesses. You get to leverage all the all these facilities at OSSmedia that have the capability of developing quite flexible, scalable, multifarious and compatible E-commerce websites.

Dealing With Duplicate Content On Your WP Website

Duplicate content is an area of concern for Blogger or WordPress developers. Duplicate content is one of the key factors responsible for not getting more users visits or leads on your website. People keep on wondering and pondering over the reason behind their persistently failing search engine optimization technique, wherein they fail to realize that their content is the main culprit which is works as an anchor to hold them back.

Now you might be contemplating the reasons behind this and some of you might think that UI design plays a strong role wherein there results are a cumulative results of several factors. The logic is very simple as we know that there are bots that crawl the websites, therefore looking at the similar content, they get confused so as to choose which particular page they need to visit. This point is where your content strategy fails, and you are unable to reap benefits from your content.

When we choose WordPress so as to develop our website we do get a lot of perks such optimized theme, a responsive web design, as well as SEO optimized website and several other benefits. Despite all the perks, there is one single factor which needs the utmost attention of a web develop and this is the issues Duplicate content as on this a lot of things depend on.

Therefore, in this blog, we will discuss ways in which we can efficiently tackle the means to avoid this grave issues on which a lot of crucial factors are contingent upon.

Foremost Question: How to identify duplicate content?

There are times when people know that they have accumulated duplicate content on their website, and they somewhere know the reasons behind it as well. However, the main thing is to assure that you have duplicate content on your website which is certainly plagiarism between your pages.

Finding Out Duplicate Content

 Search Operators:

To find the duplicate content, you can make use of some search operators as they prove to be quite useful so as to see duplicate content.

Use the phrase mentioned below to search the URLs that are on your site and comprises of a keyword “My Blog.”

site:mysite.com title:”My blog.”

This is one of the best technique to search duplicate content about that keyword.

Google Search Method:

Another method is by using a search engine, and there you need to type the  URL of your website into the search bar and the check the search results.

Then you need to go through all the results and then find out the pages of your website that are indexed by the search engine. This is one of the ways to check the duplicate links which ideally should not have been present in the search results.

Make use of Tools:

Those who are running a big website that does not include several pages then one can easily practice the aforementioned tricks quite easily. But if you own a WordPress website with a plethora of pages then it would be quite difficult for you to practice the steps mentioned above. For this, you need to automate your task and make use of tools to pick up the duplicate content as it will save your time.

You can also make use of Google Webmaster tools as they are the best choice for this. Make use of Google webmaster tool as this allows you to find pages that have a duplicate title as well as duplicate description and this is certainly not a tough task.

Then you need to go to Search Appearance, and look for HTML improvements present there and click on it. There you will get to see the duplicate description.

Fixing the Duplicate Content Issue

1. One of the easiest and the simplest way to avoid duplicate content is to stop creating them in the first place.

Make sure that you do not create printer friendly pages as they are of no use. As it is one of the reasons why you need to avoid creating them and this will automatically help you cut out the duplicate content.

Do not forget to disable your session ids that are present in the URL. Moreover, if there you have two versions of your website which is the www and non www which are accessible then make sure that you only stick to the only version and then redirect all the other versions of this website. Moreover, do not forget to disable the feature of pagination on your website.

2. Redirecting the Duplicate Content:

This is one of the most used techniques for those who wish to tackle the issue of duplicate content. In this, you need to redirect the traffic from your duplicate page to the original one.

3. Make use of the Canonical Tag:

Another practice that one can follow to remove duplicate content is through a rel=canonical tag. This tag is quite an important tag which is used when you cannot avoid the redundant content. However, you know this through some wrong Url.

When you are going through this kind of scenario, then you need to place this element in some part of your website. This step will help you to take the search engine on that web page which needs to be shown on the list of the search result. You can use the following code snippet as the canonical tag:

<link rel=”canonical” href=”http://myfirstwpsite.com/mypost”>

Use Meta Tags:

Those who wish that the search engine does not get indexed on a  particular page then one can make use of Meta tags. This practice is one of the best practice that you need to do for those who wish that the page needs to be available only for the users wherein it do not get indexed on the page.

<html>

<head>

<title>…</title>

<Meta Name=”Tweets” Content=”noindex, nofollow”>

</head>

Duplicate Content is quite a significant problem for all kinds of WordPress blogs as well as a website. It is one of the biggest obstruction to get fruitful results from your SEO techniques and affects your search engine rankings big time and carves quite a bad impression of your website. This issue is quite bad for the user experience that you render to them. And is one the prime reason why you need to keep a check on the duplicate content every time. Moreover, using unique content is one of the biggest factors that helps you to boost the search engine rankings for your business.

5 Tips To Turbocharge Your WordPress Website’s Performance

WordPress is about to complete 13 years in web development and with so much time comes a lot of commitment. And over these years, we can clearly see that the developers have embarked on a new level of development to render seamless performance. With advancement in this field we now have several tricks that can improve the performance of our WordPress website.

In this blog, I have shared some tried and tested tips that can help a WordPress developer to considerably improve the performance of a website.

1. Make sure to test the Speed of Your Website

Before we straight away jump to the optimization tricks you need to make sure to know the current speed of your WordPress  website , thus the first thing is to test the speed of your website first, as this will help you to see what all improvements you have made after the making the changes.

This is one the best ways to find out gray areas of your website on which you need to work improvement. To test the speed of your website, you can make use of the following tools that can help you to test the performance of your website.

  • Tools.pingdom.com
  • GTMetrix.com
  • Google PageSpeed Insights
  • WebPageTest.org

2.Understand the issues with your  WordPress Pages

Now that you have got data related to your WordPress website performance and speed, the next step is that you need to isolate the problems as per their level of severity.

One of the best thing about this is that it assures you that whether you have a room to use a plugin or not, along with this you can even opt for any other WordPress theme. Apart from this, we have another quite important alternative which is using tools such as Theme-Check, P3 (Plugin Performance Profiler),  Debug Bar, and several others.

For instance, we have the Plugin Performance Profiler that works as an excellent tool that breaks the loading time of your website as per loading of the elements.

3. Invest Wisely in Picking a Reliable Hosting Provider

Another important thing is to choose the best web host for your website so as to form a strong base in order to make your website perform seamlessly on all the devices irrespective of their shape and orientation.

Moreover, you need to remember the fact that every hosting plans will not render you top notch services, more importantly, when you choose to opt for hosting provider at a reasonable rate.

Apart from this, you need to very precisely pick quite a suitable hosting plan that can fit your specific needs of your WordPress website. Following are the plans that one can opt for hosting their website.

  • Dedicated hosting plans
  • Shared hosting plan
  • Managed WP hosting plans
  • Virtual private server (VPS)

4. Keep Your Website Clean

There is a big misconception among the newbie developers that stuffing the website with too much content or component certainly affects the performance of your website. This is the reason your WordPress site might require very less housekeeping so as to continue to make sure that they are performing appropriately.

To do this, it is preferred that one must schedule some of their tasks so as to keep their website well-maintained for instance:

  • Make Use of a Minimalistic Theme
  • Remove Spam Comments
  • Make use of Spam Comments Cleaner
  • WP-SpamShield Anti-Spam
  • Do not store Unwanted Data
  • Stop Spam Comments

5. Enable gZIP compression on Web Server

Whenever we get requests from a user the data on your website, then you need to make a call to your server to render the data that you have requested. This data comprises a style sheet, images,  as well as JavaScript files.

We can obviously not say that the more is the size of the data, the more will be the time consumed in loading that particular website.

More importantly, you need to enable gZIP compression for your web server as this is a great step in reducing the size of the data. We need to make sure that the gZIP which is enabled on the server is certainly a compressed version which gets requested on the webpage or file which is downloaded by the web browser.

This is not it as the browser decompresses the data which is received before we interpret it. Moreover, this is quite an important task that reduces the information transferred, and this drastically reduces the page loading time.

Moreover, this allows you to enable the gZIP compression for your  JavaScript and CSS files as well as images by making use of the following code snippet in your .htaccess file:

## ENABLE GZIP COMPRESSION ##

AddOutputFilterByType DEFLATE text/plain

AddOutputFilterByType DEFLATE text/html

AddOutputFilterByType DEFLATE text/xml

AddOutputFilterByType DEFLATE text/css

AddOutputFilterByType DEFLATE application/xml

AddOutputFilterByType DEFLATE application/xhtml+xml

AddOutputFilterByType DEFLATE application/rss+xml

AddOutputFilterByType DEFLATE application/javascript

AddOutputFilterByType DEFLATE application/x-javascript

## ENABLE GZIP COMPRESSION ##

Do You Make These Backup Mistakes?

If you have an online store, you should know how important it is to protect it from any data loss. There are many tools to help you with that, but let’s be honest: you should have special knowledge to use them effectively.

But even if people understand the importance of regular backups and know sad consequences of careless behavior, hardly all store owners spend their time on following best practices in that sphere.

Here is some statistical info that can make you revise your backup strategy:

  • About 70% of online shops suffer from critical data loss once in 5 years;
  • According to Blog.backupify, about 60% of online businesses never recover from such data losses and cease their operations, temporarily or permanently.
  • CloudBackup.uk.com reports that 50% of businesses who created a data recovery program still confess it has weak points while 30% of online businesses don’t have any data recovery plan at all.

Just think about these numbers! Yes, it’s high time to create your backup strategy if you don’t have one or revise the existing plan. The best way here is to learn from the most widespread backup mistakes. So answer the following questions.

Do you know the difference between backup, synchronization and storage?

Backup means data duplication and keeping all your files duplicates safely onsite or offsite. So that you can restore any data you need anytime. The main thing here is to keep data up-to-date which means that if you update anything on your site, your backup should be updated accordingly.

Unlike backup, storage is used for keeping files that are not usually updated. When you store a file and want to update it, the new file rewrites the old one. But when you back up files, you can have multiple versions of one file and restore the version you need. That is the core difference between backup and storage.

Synchronization means keeping the same files in multiple places (like Google Drive, Dropbox, your computer, etc.)

As you see, all these process help you to protect files but their methods differ.

Do you store backup files on your local server?

If your answer is “yes”, think about it once again as you keep all eggs in one basket. This is probably one of the most terrible mistakes you can make with your data. If something goes wrong with your server, both you online and backed up files will be deleted and you have an outside chance to restore them.

Instead you can keep your important data offsite, there are many online backup services available. But make sure to make a careful research and choose the solution which suits you best. Everything needs a personal approach.

Do you control your scheduled backups?

That’s great if you have automated your backup process. But remember to control the scheduled backups as there are many different things that can prevent that process and leave your data not protected as a result.

Do you check your backups?

It’s important to verify your backup data. You can reach your backed up files one day just to discover they can’t be restored. Don’t risk and make sure you have really workable solution that will save you if data loss occurs.

Do you prioritize your backup files?

Modern backup services are able to run multiple backups at a time. That’s very important if you need to create backups on a daily/weekly/monthly basis.

Remember that all the files of your online store should be organized in groups according to their importance. Then you should decide on the frequency of saving these files to your backup service. The more important the file is, the more frequently they should be updated.

Do you keep up with latest backup tendencies?

Even if you makre everything right today, it doesn’t guarantee that tomorrow you’ll still be on top. This means you should keep up with modern backup technologies, methods, tools. For example, there were times when people saved backups on discs but they can be easily broken so nowadays they don’t seem to be a good backup storage.

Final thoughts

Now you understand which way to follow. Create you backup strategy taking in account all the listed tips. You may read that post some time later and answer all the questions again. Good luck in keeping your online store data safe.

About the Author – Kristina pays careful attention to the latest marketing trends while developing detailed strategies for site performance improvement. She is a marketing manager at Amasty, a company that develops professional Magento extensions which make the lives of Magento store owners easier.

WordPress 4.1 Dinah: Features Worth Exploring Rightaway

WordPress hasn’t failed in impressing its customers via fully-featured versions. Talking about the all-new WordPress version 4.1, it won’t be wrong to say that the community has yet again done a brilliant job. Named as “Dinah” in the honor of late Jazz singer Dinah Washington, this WordPress version is available for a manual download and/or update in the WordPress dashboard.

Jotted down is a list of WordPress 4.1 features you’ll find beneficial for your WordPress site/blog:

  • Twenty Fifteen – An all-new default theme

Specially designed to suit the needs of WordPress bloggers, Twenty Fifteen is the default responsive wordpress theme available in WordPress 4.1 ‘Dinah’. Rich in beautiful typography, featured images, custom header, custom menus and a clean design, Twenty Fifteen renders a perfect visual excellent to your WordPress blog/website.

 

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  •  Distraction-free writing

Unlike the previous versions of WordPress, the version 4.1 comes with an innovative Distraction-free writing mode that allows you to type the content(here, I’m referring to the content which you want to showcase on your WordPress blog/site) without putting in a lot of effort. You are free to access ample number of editing tools that allow you to edit your draft quicker.

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  •  Direct Image Editing

If you’re a WordPress user who’s busy playing with images for your site/blog then WordPress 4.1 version will definitely serve godly. With this new WordPress version, you can simply click on an image and start aligning it directly using the inline image editing toolbar.

  •  Vine embeds

In today’s world where social media marketing has become a huge wave, WordPress 4.1 version comes loaded with vine embed feature allowing you to embed videos via their respective URLs.

  •  Plugin Recommendations

As a regular WordPress user, you often tend to get confused on choosing the right plugins for your site/blog. Thanks to the inception of WordPress 4.1 Dinah, you can now receive plugin recommendations just with a simple click. If you view WordPress 4.1′s admin dashboard, you’ll be able to find a ‘Recommended Plugins’ tab, clicking on which you’ll be offered a comprehensive list of plugins you can try for your website/blog. Here, it is interesting for you to note that all the plugin suggestions are based on the plugins that are already installed in your site/blog. Therefore, if you are looking for a plugin that caters a specific purpose, Plugin Recommendations feature can serve as a handy tool.

 

  • Seamless Language support

With WordPress 4.1 Dinah, you can avail the flexibility of choosing your preferred language during installation. Plus, you are even free to switch between multiple language after having installed the new WordPress version. Don’t get surprised! WordPress version 4.1 has been translated for a whopping 40 languages spoken in different parts of the world.

  •  Single button Logout option for every session

Equipped with a new Session UI, WordPress 4.1 version automatically detects multiple active sessions. By clicking the “Log Out Of all Other Sessions’ you’ll be logged out of every session except the ongoing one. This serves as a great sigh of relief under situations wherein you’ve forgotten to log off from a public/shared device such as laptop, a smartphone or a desktop.

WordPress 4.1- Features introduced for developers

  •  Complex queries

If you are a WordPress theme and plugin developer then WordPress version 4.1 is for you. With this update, you can now use nested clues, conditional logic and multiple operators within your date, meta and term queries.

  •  Title tags in WordPress themes

If you are about to develop a WordPress theme, then choosing the version 4.1 will turn to be your best fit simply because it allows you to control the document title without getting clashed with the auto-generated title tags.

  •  Customizer API

WordPress 4.1 also includes a customizer API which allows you to build a full-fledged JavaScript API for customizer. With loads of improvements being made to controls, sections and contextual panels, WordPress 4.1 is definitely easy to work with.

  •  New template tags

The introduction of Twenty Fifteen theme in WordPress 4.1 Dinah has paved way for improvements to the core’s theme API. The two new tags introduced in this latest version of WordPress are: Archive Templates tag and Navigation Template Tag. While the Archive Templates tag serves handy under situations where your WordPress theme doesn’t have dedicated template for data archives, the Navigation templates tags allow you to display a full-fledged navigationsnippet, allowing you to hone your theme’s navigation.

With such scintillating features available with WordPress 4.1 Dinah, who wouldn’t want to install it in their WP site/blog. If you too own one then don’t give a second thought to leveraging WordPress 4.1 features for a fabulous WordPress experience.