E-commerce is booming and Magento Ecommerce Development is becoming highly popular nowadays. Magento is an open source platform which is used specially for E-commerce store development. It is highly flexible platform. Right now 2,50,000 companies including many big brands like Nike, Coca-Cola, Samsung, Burger King etc use Magento to propel their online business. There is no doubt that Magento is the most powerful platform for e-commerce website development today. If you want to setup your e-commerce business then you have to strategize and manage so many things. Hence setting up an e-commerce store for your online business required proper planning, innovative thinking and hard work. Magento offers that flexibility, scalability, robustness, reliability and SEO friendliness which are required to build a successful E-commerce store. Hence today when business owners look for best platform for their e-commerce website development then they find Magento as the best choice as it fulfills all of their custom needs and requirements.
Now we will discuss why Magento is the first choice for any business or development company which want to go for E-commerce website development.
Magento is an Open Source Platform
More e-retailers want to hire Magento developer as Magento is an open source and free. Magento currently comes in 3 versions namely Magento Commuity/Magento Open Source, Magento Enterprise/Magento Commerce and Magento Cloud Editions. The Magento Open Source Edition is available free of cost while others are premium versions. Hence if you use the open source version of Magento then you just need to pay for the development of your Magento e-commerce website and for the hosting charges and that’s it. You can also install so many Magento extensions if you want to add more features and functionalities into your e-commerce site. These extensions are easily available on Magento Connect marketplace.
Magento is Specially Build for E-Commerce
One of the Good thing about Magento is that it is specially built to manage operations on an E-commerce website. It has so many e-commerce related features like Inventory management, supply chain management, dashboards, shipping management, product bundling, secure payment, easy checkout process etc. As larger number of commercial transactions take place on E-commerce platform hence so many advanced features are also incorporated in the Magento platform. Magento has all of those handy features which are required in a successful E-commerce platform.
Magento is SEO Friendly
Nowadays Search Engine Optimization (SEO) is considered an important marketing functionality in order to attain greater visibility on the major search engines on internet. Magento has many inbuilt SEO friendly functionalities and features which include optimized URLs, meta tags, meta descriptions, layered navigation, sitemaps, URL rewrites and many other SEO tools which can help you in optimizing your website for the search engines. There are many Magento extensions which you can also install to enhance this SEO Friendliness feature of your Magento site.
Magento is Highly Scalable
Magento is equally beneficial for a small e-commerce company serving only a city or a state or a large MNC serving many countries. Magento has a feature that it can grow along with the business, despite the type of e-commerce features or enhancements you would like. That means Magento can accommodate all of that and still remaining highly scalable. That is the reason why so many fortune 500 companies use Magento for powering their e-commerce website.
Magento Supports Secure Unified Payment Options
As Magento has been built especially for E-commerce hence it provides multiple options to integrate multiple payment strategies so as to facilitate customers with easy payment and checkout process. Magento has integration choices with payment gateways like PayPal, E-bay, QuickBooks etc and gives freedom to developers to integrate any payment gateway as per the choice of the e-commerce website owner or requirement of the project. Magento also makes sure that these all transactions remain highly secure and protected.
As we have just discussed, Magento is a feature rich, advanced and easy to use E-commerce platform which is the first choice of not only developers but also the merchants and online retailers. Developers prefer Magento due to its features like flexibility, customizability, scalability, easy of use, SEO friendliness, Security and high performance. Businesses prefer Magento as it is open source, easily to customize, easy to manage from dashboard, easy to develop e-commerce site as developers are easily available and secure. Features of Magento can also be easily extended using the widely available extensions.