If you have an online store, you should know how important it is to protect it from any data loss. There are many tools to help you with that, but let’s be honest: you should have special knowledge to use them effectively.
But even if people understand the importance of regular backups and know sad consequences of careless behavior, hardly all store owners spend their time on following best practices in that sphere.
Here is some statistical info that can make you revise your backup strategy:
- About 70% of online shops suffer from critical data loss once in 5 years;
- According to Blog.backupify, about 60% of online businesses never recover from such data losses and cease their operations, temporarily or permanently.
- CloudBackup.uk.com reports that 50% of businesses who created a data recovery program still confess it has weak points while 30% of online businesses don’t have any data recovery plan at all.
Just think about these numbers! Yes, it’s high time to create your backup strategy if you don’t have one or revise the existing plan. The best way here is to learn from the most widespread backup mistakes. So answer the following questions.
Do you know the difference between backup, synchronization and storage?
Backup means data duplication and keeping all your files duplicates safely onsite or offsite. So that you can restore any data you need anytime. The main thing here is to keep data up-to-date which means that if you update anything on your site, your backup should be updated accordingly.
Unlike backup, storage is used for keeping files that are not usually updated. When you store a file and want to update it, the new file rewrites the old one. But when you back up files, you can have multiple versions of one file and restore the version you need. That is the core difference between backup and storage.
Synchronization means keeping the same files in multiple places (like Google Drive, Dropbox, your computer, etc.)
As you see, all these process help you to protect files but their methods differ.
Do you store backup files on your local server?
If your answer is “yes”, think about it once again as you keep all eggs in one basket. This is probably one of the most terrible mistakes you can make with your data. If something goes wrong with your server, both you online and backed up files will be deleted and you have an outside chance to restore them.
Instead you can keep your important data offsite, there are many online backup services available. But make sure to make a careful research and choose the solution which suits you best. Everything needs a personal approach.
Do you control your scheduled backups?
That’s great if you have automated your backup process. But remember to control the scheduled backups as there are many different things that can prevent that process and leave your data not protected as a result.
Do you check your backups?
It’s important to verify your backup data. You can reach your backed up files one day just to discover they can’t be restored. Don’t risk and make sure you have really workable solution that will save you if data loss occurs.
Do you prioritize your backup files?
Modern backup services are able to run multiple backups at a time. That’s very important if you need to create backups on a daily/weekly/monthly basis.
Remember that all the files of your online store should be organized in groups according to their importance. Then you should decide on the frequency of saving these files to your backup service. The more important the file is, the more frequently they should be updated.
Do you keep up with latest backup tendencies?
Even if you makre everything right today, it doesn’t guarantee that tomorrow you’ll still be on top. This means you should keep up with modern backup technologies, methods, tools. For example, there were times when people saved backups on discs but they can be easily broken so nowadays they don’t seem to be a good backup storage.
Now you understand which way to follow. Create you backup strategy taking in account all the listed tips. You may read that post some time later and answer all the questions again. Good luck in keeping your online store data safe.
About the Author – Kristina pays careful attention to the latest marketing trends while developing detailed strategies for site performance improvement. She is a marketing manager at Amasty, a company that develops professional Magento extensions which make the lives of Magento store owners easier.