Category Archives: Ossmedia Ltd.

OSSMedia is the largest open source software company with over 5 years experience and a strong workforce of 250 employees.

Know These Amazing Benefits of Magento Ecommerce Development

E-commerce is booming and Magento Ecommerce Development is becoming highly popular nowadays. Magento is an open source platform which is used specially for E-commerce store development. It is highly flexible platform. Right now 2,50,000 companies including many big brands like Nike, Coca-Cola, Samsung, Burger King etc use Magento to propel their online business. There is no doubt that Magento is the most powerful platform for e-commerce website development today. If you want to setup your e-commerce business then you have to strategize and manage so many things. Hence setting up an e-commerce store for your online business required proper planning, innovative thinking and hard work. Magento offers that flexibility, scalability, robustness, reliability and SEO friendliness which are required to build a successful E-commerce store. Hence today when business owners look for best platform for their e-commerce website development then they find Magento as the best choice as it fulfills all of their custom needs and requirements.

Now we will discuss why Magento is the first choice for any business or development company which want to go for E-commerce website development.

Amazing Benefits of-Magento

Magento is an Open Source Platform

More e-retailers want to hire Magento developer as Magento is an open source and free. Magento currently comes in 3 versions namely Magento Commuity/Magento Open Source, Magento Enterprise/Magento Commerce and Magento Cloud Editions. The Magento Open Source Edition is available free of cost while others are premium versions. Hence if you use the open source version of Magento then you just need to pay for the development of your Magento e-commerce website and for the hosting charges and that’s it. You can also install so many Magento extensions if you want to add more features and functionalities into your e-commerce site. These extensions are easily available on Magento Connect marketplace.

Magento is Specially Build for E-Commerce

One of the Good thing about Magento is that it is specially built to manage operations on an E-commerce website. It has so many e-commerce related features like Inventory management, supply chain management, dashboards, shipping management, product bundling, secure payment, easy checkout process etc. As larger number of commercial transactions take place on E-commerce platform hence so many advanced features are also incorporated in the Magento platform. Magento has all of those handy features which are required in a successful E-commerce platform.

Magento is SEO Friendly

Nowadays Search Engine Optimization (SEO) is considered an important marketing functionality in order to attain greater visibility on the major search engines on internet. Magento has many inbuilt SEO friendly functionalities and features which include optimized URLs, meta tags, meta descriptions, layered navigation, sitemaps, URL rewrites and many other SEO tools which can help you in optimizing your website for the search engines. There are many Magento extensions which you can also install to enhance this SEO Friendliness feature of your Magento site.

Magento is Highly Scalable

Magento is equally beneficial for a small e-commerce company serving only a city or a state or a large MNC serving many countries. Magento has a feature that it can grow along with the business, despite the type of e-commerce features or enhancements you would like. That means Magento can accommodate all of that and still remaining highly scalable. That is the reason why so many fortune 500 companies use Magento for powering their e-commerce website.

Magento Supports Secure Unified Payment Options

As Magento has been built especially for E-commerce hence it provides multiple options to integrate multiple payment strategies so as to facilitate customers with easy payment and checkout process. Magento has integration choices with payment gateways like PayPal, E-bay, QuickBooks etc and gives freedom to developers to integrate any payment gateway as per the choice of the e-commerce website owner or requirement of the project. Magento also makes sure that these all transactions remain highly secure and protected.

Conclusion
As we have just discussed, Magento is a feature rich, advanced and easy to use E-commerce platform which is the first choice of not only developers but also the merchants and online retailers. Developers prefer Magento due to its features like flexibility, customizability, scalability, easy of use, SEO friendliness, Security and high performance. Businesses prefer Magento as it is open source, easily to customize, easy to manage from dashboard, easy to develop e-commerce site as developers are easily available and secure. Features of Magento can also be easily extended using the widely available extensions.

Why consider these 7 things to hire WordPress developer?

Every entrepreneur, IT professional and a tech-savvy person knows well the importance of digital footprints if one wants to catch the attention of the audience worldwide.

Why is a professional-looking website necessary for every business?

Such is the enthusiasm and appeal of getting online presence that every other WordPress development company is cashing on huge profits. This is a win-win situation for both the companies and clients as well.

● We can associate the website reach with the establishment of the branding and identity of a company which is closely linked with Social Media marketing also.

● SEO and SMM plays a key role in making your website searchable and reachable by the people sitting across the globe.

● Not to mention, a WordPress website is complete with SEO-rich features and Google Mobile First Index algorithm.

Let’s discuss in detail the pointers you need to consider before you hire a WordPress developer for your project.

1. Technical know-how of programming languages:

Though, it is not important on the part of the WordPress developer to possess vast knowledge about the programming languages when it comes to hire a WordPress development company for your project.

But, to customize the WordPress website for the clients according to their requirements, knowledge of HTML, CSS, MySQL and PHP will be required.

2. Cost of the services rendered should be genuine:

Because of the increasing demand of the WordPress developers, companies are mushrooming all around the world, making it more tricky than ever to choose the best one who can develop scalable and ultimate solutions for your business.

There is not 100% certainty about the services offered by any company, still you should take a look at the price tags of the services being offered in comparison to other shortlisted companies.

3. Capability to solve WordPress errors:

Another important factor that a client should take note before hiring a WordPress developer is the capability of problem-solving skills. He should be capable of solving WordPress errors which you can face from time-to-time for server and database errors like syntax error handling.

White screen of death and other errors like missing images etc. You must check, whether a WordPress developer has this ability of problem-solving or not!

4. Adherence to the deadlines:

Some things should be kept absolutely clear with the developers or a WordPress development company. One thing is the adherence to the stipulated deadlines.

It may be a case sometimes that the company can delay the delivery of the project which may not be a good thing for the client. Make sure that you don’t have to regret the decision later on!

5. Client Recommendations:

Sometimes, it’s not fair enough to rely on the facts and figures shown to you. The facts could have been concocted and simply untrue! You definitely don’t want to dig a pit for yourself by investing into a project that may not come out as per your expectations. Do you?

As we know it very well that a mouth of word is everything. Ask the clients directly about the experience they have been through.

6. Experience other than WordPress:

It is true that a developer is thought to have knowledge about the CMS only. But, the truth is that in the workflow, a developer will need to have knowledge about other things also- such as Fireworks and Photoshop, SEO, website hosting expertise, WordPress themes, plugins, etc.

7. Backup and Maintenance:

Amazing and expert WordPress developers will always know about the website maintenance and backup security concerns and how to handle them on time and within budget.

Final Words:

Fortunately, WordPress is for every other person on earth who wants to launch a business website. If you hire a WordPress developer with adequate experience, a business can earn huge profits from their website.

Tips for Choosing the Right Web Development Company

Hiring a website development company or web developer is a complicated process as there are so many factors involve which need to be taken into consideration beforehand. Other industries have some global certifications but for web developers there are no global certifications and no license required to practice web development. Also the choice between onshore, offshore and freelancers make it even more confusing.

In this article we will discuss about the factors which you should consider while hiring a web development Company to build a website for your business. This will minimize your risks and you can better plan for your project and thus you will be able to hire those web developers which offer high quality services. Let’s discuss these factors now.

OSSMedia - Web Development Company

The company should have enough experience

Although the type of technology the web developers are employing matters a lot but the developer or the company must have enough experience and should have shown their capabilities in developing similar websites in past which are alive now also. Sometimes it happens that the web development company can’t deliver something which they say or promise hence if they have prior experience in developing similar site then atleast you can be safe from this risk. There are so many issues the developers have to deal with hence if they don’t have proper experience then they cannot guess which kind of issues they are going to face during the development process an how they will handle them. If they have experience then they can resolve any issue quickly and effectively. Hence check their live projects which they have developed and are currently running. Also check the feedbacks they have got and the references to be sure.

They should be Expert in Latest Technologies

If you have requirement of a latest CMS features then you can hire WordPress Developer as WordPress is right now the best CMS in the market. In the web development field there are so many new technologies which have arrived in the scene just now and are constantly evolving and these are required for an optimum web development solution. Hence you should check thoroughly that the company you are hiring has expert professionals having latest cutting edge knowledge of these new technologies for e.g. WordPress, Magento, PHP, JavaScript, Node.js, Jason, HTML5 etc. For this you can even take the developer’s interview and check where they stand.

Company Responsiveness and Communication Channels

Responsiveness is an important factor throughout the process of web development and even after that. You should check how quick is the response from the company when you inquire initially. Also check what kinds of communication channels the company have like email, chat, skype, phone call etc. If the company is not responsive before winning the project then they will also be not responsive even after they would have hired for the web development process and can become a real headache for you and your business.

Listening, Interpretation and Giving good Suggestions

The web partner should be eager to listen to you, should be able to interpret and should also give appropriate suggestions to improve the website. They should be able to dig deep in order to understand fully your requirements. A good web development company spends lots of time in researching what you want to provide final output which is in sync with your business goals so that you get the full functionality and the website works according to your needs.

Check whether the company follows a proper Process and model while development

You should also check with the company which kind of process and development models the company is following in the development process. The company should also have a proper team having project manager, designers. Developers, testors which can implement the entire process. Many companies employ Agile methodologies for development process. You can check which process the company has implemented at their premises.

Maintenance and After Sale Service

This is one of the most important factor while choosing a right web development company. If the company provides proper maintenance and after sales service to its clients then only the clients will be happy and satisfied. Hence you can check by talking to their previous clients whether they are satisfied or not. You should also ask frankly and directly to the company about what kind of maintenance and technical support services they provide as you may need to update your website many times in future or you may need to resolve some technical issues in future. Therefore these services are very important for you to get.

Conclusion

We have just discussed some of the factors which you should consider while selecting the web development company. The company should have adequate experience, expertise in web development, they should have a proper team and process implemented to deliver quality solutions plus they should have proper communication channels to be easy accessible to the client. Also they should be providing proper maintenance service after the development process is over. If you will keep these factors in mind, you will get delivery of high quality website and your business will thrive.

Hire Offshore Company for High Quality WordPress Development Services

In today’s digital age internet has become the important resource through which all of the companies want to reach their potential audience and customers. Hence to reach this target having an amazing website is what these companies require. A website creates an online presence of businesses through which they can expand their business. A company website is a 24 hour online shop where clients from across the world can reach and buy its product and services.
There are many companies which offer offshore WordPress development services for their worldwide clients. You can go for these if you want an amazing website. WordPress is the most popular content management system (CM) which is widely used to build all types of websites be it blogging, news, e-commerce, travel site etc. Thus WordPress development enables each company to fulfill their needs. WordPress web development is also SEO friendly hence helps the company to reach higher ranking in search engines and attract more customers through its website. Now the question how to get the best WordPress development company to work for you. The answer is you should go for offshore WordPress development company which offers so many advantages which we are discussing now.
Advantages of Offshore WordPress Development
-One Stop Solution Provider
Offshore WordPress development companies offer the complete array of service related to WordPress like web 2.0 designs, WordPress themes, installing and customizing plugins, customization of code and themes etc. With these services you will get all the expert WordPress related services at one place only. They also provide expert SEO services.
-Complete understanding of Business Model and Requirements
These companies have experts which have vast experience in WordPress development and they start any project only after understanding the business model and all the requirements of the client. This helps them to understand the client requirement fully and deliver a high quality WordPress site to them.
-Full Technical Support to Non-technical clients
It has been seen that non-technical clients running smaller businesses don’t have a technical team and they seek WordPress development service. As they are not sound technically hence a complete technical support is given to them and also full training of the WordPress CMS if given to them so that they can handle their website themselves.
-Proper Maintenance Service
These companies provide proper maintenance service to the clients after the development process is over as they have expert developers which have developed the WordPress site and they know every nitty gritty of the WordPress project.
-Flawless and fast Communication Channels
When developing a website project, the client may need to contact the development company several times. Hence there should be flawless communication channels between the client and the company. These companies have all the resources and infrastructure in place to provide amazingly fast communications. Hence it is better to hire these offshore development companies.
-Follow the Proper Software development model and process
These offshore WordPress development companies follow the proper website or software development models and international level best processes and practices. Many of them are also certified thus they can be trusted and businesses can hire these companies for their WordPress website development work.
-Cost Effective
These offshore companies are very cost effective hence you can get the best quality work at a fraction of the cost which will incur in case you hire local company for your work. Inspite of charging less these companies provide high level of quality in their work.
Conclusion
As we have just discussed there are so many benefits which you will get if you hire offshore development company. These companies have experts which have many years of experience of working in WordPress development, they can understand your business requirement easily, follow the proper process, provide you adequate technical support and maintenance and also provide related services like Search Engine Optimization (SEO) and designing of the website and all of these at most affordable rates. Hence if you have any requirement of WordPress site, go for offshore WordPress development company and get ahead of the competition.

Why is Magento Perfect Platform for Your Online Store?

With the huge popularity of internet and the mobile devices, more and more businesses now want an online presence with their e-commerce website to beat the competitors and gain more customers. Online E-commerce business requires a smart content management system (CMS) platform. Magento is the most popular, open source PHP and MySQL platform which has the enterprise class features and the flexibility you need to build an E-commerce solution which is customized to your unique needs. As per recent report, Magento has a marketshare of about 25% in the E-commerce CMS market. Magento is without doubt one of the most powerful open source E-commerce software platform and is used by so many leading brands in the world.

So many of the Magento Ecommerce development companies prefer working with Magento as it is a feature rich platform which is very user friendly, intuitive with unparalleled flexibility to manage the content, looks and feel and full functionality. Magento also offers thousands of themes and extensions which are available for free download. Now we will discuss about the key reasons to choose Magento as the CMS for your e-commerce website.

Created Specially for E-Commerce

Compared to other CMS which were created for other tasks, Magento was specially developed for E-Commerce therefore Magento has all the features and specifications required to create an amazing online store. That’s why Magento is preferred over WordPress, WooCommerce and Drupal for building E-commerce websites.

High Performance

The process of Magento Website Development should be done in such an efficient way that the Magento e-commerce store is fast to load. The speed and performance of a website or e-commerce store is very important factor which decides about the success or failure of the online store. As per a research report, if the loading time of a site is more than 2-3 seconds then 50% of the customers leave the site. Magento offers high performance online store. Magento has high-end caching techniques such as Varnish and other DB optimization techniques which ensures error free and timely results and operations.

Magento is SEO Friendly

Magento has inbuilt features and tools for SEO and online marketing. These features help you to promote your E-commerce store so that it can get higher ranking on various search engines results. Its SEO features include Metadata for products and categories, Site maps for Google and Full control over URLs.

Magento is Cost Effective

Magento comes with two editions i.e. Magento Community Edition and Magento Enterprise Edition. Magento Community edition is free to use hence you can easily build your e-commerce website at very low cost. You will get so many features with Magento Community Edition and also you will get a library of extensions which can enhance the features of your Magento e-store for free. Hence developing Magento e-commerce website is cost effective.

Robust and User Friendly

Magento is dynamic and fast and it makes it easier for customers to search and buy products through the e-store. It is very user friendly and its advanced features make sure the customers get enjoyable online shopping experience. Magento E-commerce website can also be integrated with your existing online shopping software or APIs. Magento offers great experience to not only the customers but also the Magento developers.

Security

Magento is a full featured e-commerce platform and provides secure payment processing. Magento secure Payment Bridge enables merchants to easily attain PCI compliance and offers stronger data encryption. Customers can choose from various payment processing options or can use the popular payment gateways like PayPal, Google Checkout, Amazon Payments, Simple Pay etc.

Conclusion

As we have just discussed Magento offers so many features which makes it best platform to build online stores or e-commerce websites. The success of your online store also depends on your choice of Magento development company. Hence you should choose an experienced company which has expert Magento developers to build your e-commerce site. Magento is cost effective, user friendly, customizable, scalable and reliable hence your Magento e-commerce site will surely attract more customers and boost your online business.

How to Improve Sales on Your Magento Store?

Magento is the most popular platform to create E-commerce websites. If you want to run a successful online store then it requires better understanding of the factors which affect customer behaviors and what your existing customers expect from you and some good digital marketing skills in order to to sell your products efficiently and effectively.

Magento Ecommerce Development

You can hire Magneto developer if you want a professional Magento E-commerce store for your business. No doubt Magento is an exceptional content management system (CMS) for E-commerce solutions but still it requires your efforts to improve the overall sales of your online store. There are many in-built features to help you create a highly interactive Magento E-commerce store. But you also need to apply some of the best practices for higher conversions and increase in sales.

Now we will discuss about some of the most important tips to boost your Magento E-commerce store which can take your business to next level.

  • Enhance the Performance and Speed of your Magento Store

The performance and speed of your website is a crucial factor which decides about the accessibility, usability and the visibility of your e-commerce store. Google gives higher ranking to those websites which load within 2-3 seconds instead of those websites which take longer to load. If your website loads slow then it will leave a negative impact not only on your search engine ranking but it will also create a bad shopping experience for your site visitor. Research says 50% of website visitors leave the website which doesn’t load in 2-3 seconds. Hence make sure that all pages of your Magento web store load quickly. To do this, you can optimize the file sizes of your product images, optimize the code and the database and compress your JavaScript and CSS files. You can also use extensions for Magento site to speed up your Magento web store.

  • Promote your Products on the Homepage

While using the end-to-end Magento Development Services of a Magento development company you can share this requirement with them that you need to promote popular and new products on the homepage of your E-commere store as this will attract more visitors. It is a great way to promote your products to your customers. This will also help your visitors to know why your e-store is better than other competitors.

  • Make Your Magento Store Mobile-Friendly

There are many benefits of building a mobile friendly e-commerce store. If your Magento site is mobile friendly than Google will give it higher rankings in search results and will allows you to attract more mobile customers towards your e-store. With more mobile customers, higher will be the conversion rates and will boost your sales tremendously. Hence create a responsive Magento E-commerce store so that it can run without any problem on all types and sizes of mobile devices.

  • Simply the Checkout Process

So many of the customers abandon the shopping carts during the checkout process as they find the checkout process too complex and time consuming. This will highly affect the use experience and the overall sales of an Magento e-commerce store. You can prevent this situation by creating a simple and quick checkout process on your e-store.

  • Conclusion

Magento is the best e-commerce development platform which helps in building beautiful and interactive e-commerce stores. If you will follow the above mentioned tips then you can see higher conversion rates and increase in your sales. Just make your Magento store more interactive and user friendly and increase its loading speed. With these tips, you can optimize your Magento store to generate more sales and revenues for your online business.

How to Build Your WordPress Website Like a Professional?

WordPress is an open source content management system (CMS) and is most popular to build all kinds of websites. WordPress is constantly being upgraded with evolving technology, tools and resources. This platform is moving towards JavaScript and mean technology stack which is a good sign for the website development in future. WordPress is an amazing platform for the startups and small businesses for its high usability and easy to develop ecosystem and is popular in each part of the world. As per latest research around 27% of all the websites on internet are powered by WordPress which means millions of websites are created using WordPress. It also means that the WordPress CMS is popular not only among SMEs but also among varied size businesses.

WordPress developers to build a brilliant WordPress website

Due to huge demand for WordPress based websites, Need for WordPress Developer and WordPress development services to build the WordPress websites are also increasing at fast rate. The huge success of WordPress development has made the professionals to take WordPress development as their career of choice. Actually it is a best choice right now. But before you start, you need to learn few things like PHP, CSS3, HTML5 and JavaScript to work with WordPress. Still it is just the start and there are many things which you need to follow in your WordPress development company. Now we will discuss about the few tips which can help the novice WordPress developer to develop WordPress website like an expert professional.

Finish Coding in Time by Experimenting Workflow

The workflow is required to take the development to a new level and it depends on the developers how they handle the project’s workflow. At first the developers should focus on how they can finish the coding in time by experimenting. For this they can try new tools, automate the process and use requirement customization. In this way the workflow can be optimized.

Understand and learn the core of the WordPress technology

There are many WordPress Website Development Company which boasts of having capability to develop complex websites. If you want to handle the WordPress project and resolve its complexities then you should learn the deep core concepts of WordPress. If you learn this then you can easily start any project no matter how complex it is. You can learn these things from online tutorials.

Learn about the Plugins and Themes of the WordPress

Developers should learn about the the themes and plugins because without learning these developers cannot create a feature rich website. Also they should analyze the difference in quality of premium and free plugins and themes before integrating them in the website. In this way they can know about some of the free versions which are not functioning properly and not safe to use.

Debugging is important

Just learning WordPress development is not enough and you should also learn about the debugging which is an integral part of the programming. The developers should be smart enough to locate and rectify the coding errors so that the WordPress website can run flawlessly. If the program is large and has thousands of lines of code then the developers should be able to review the code and should be able to find the error by using automated unit tests.

Follow the Coding and development Guidelines

Each platform and technology has their own standards and guidelines which should be followed by the developers. If they will not follow these standards and guidelines then it can lead to program malfunction. Hence the developers should check the code handbook of the WordPress to know about the coding standards so that the code can be kept clean and updated.

Conclusion

WordPress CMS has so many features and different people can consider different features. WordPress is currently used by almost 27% of the total websites of internet. Also WordPress is constantly been refined and upgraded with new technologies which is making WordPress into a fast and efficient one which best fit for businesses. Ultimately it is the responsibility of the WordPress developers to build a brilliant WordPress website which requires them to have a deep knowledge of development process. Hence you can hire the experienced WordPress developers if you want an amazing WordPress site.

An Introduction to next open source CMS- DRUPAL

Drupal is the next highly demanded open source software after WordPress. It is specifically created for the content management system (CMS) framework which has the unique features that identify it different and popular amongst other CMS counterparts. Drupal is scripted in PHP language and generated under General Public License. Therefore, it has become most of the preferred choice for most of the developers in past few years.

Drupal has no licensing cost which has encouraged many business enterprises for choosing Drupal for building their websites and other web applications. This has encouraged many proficient Drupal developers in the industry. The current market of the Drupal website is five percent, and it powers 2.2 of the entire sites on the virtual platform.

Although WordPress is leading Drupal regarding popularity and downloads, the platform has built a great reputation for being a robust tool for building complex websites and applications. Drupal open source CMS is meant for enterprise usage and is empowering famous websites like The Economist, BBC, NBC, Mint, etc.

The Story of Drupal

The seeds of Drupal were sown from the University of Antwerp. The gem students Dries Buytaert and Hans Snijder created a collaborative news board with a wireless bridge for connecting and sharing ideas, news or other announcements. After finishing the studies, Buytaert put this software online, for staying connected with friends. He registered the domain name with dorp.org. “Dorp” means “village” in the Dutch language. But one thing was mistyped by Dries Buytaert i.e. he typed  “dorp” as “drop” and then he decided to keep this name.

Once drop.org was on the web, people started talking about it, and soon it was a community to speak about the latest web technologies and innovative ideas. Here system for syndication, moderation and authentication were discussed, and soon drop.org was changed into personal experimental space.

In 2001, Dries Buytaert released a software behind drop.org as open source project renaming it as “Drupal”. Thus, a new open source was available to the large community of developers. In recent times, the plaltform have been endured with the rise of latest version Drupal 8. It’s open source community that taps into the concentrated innovation. Drupal 8 enables the organizations to build better websites and experiences faster.

What Makes Drupal so Unique?

In comparison to WordPress, Drupal is little rigid yet the most powerful content management system. It is supported by the largest global community of developers, strategist and a plethora of professionals who work together and provide ample support to improve the open source software.

Apart from this, there abundant other benefits like enormous scalability, free extensions, affordability, rapid deployment, noteworthy security features, etc. It not only focus on general market of blogging or portfolio websites, but it has huge plans in future. It is now targeting on enterprise users. Drupal is considered reliable, manageable, secure, interoperable, and wide availability of resources has made Drupal a large demanding content management system platform.

Moreover, open source CMS is highly customizable to meet the wide range of enterprise applications. The platform is enriched with Agile development methodology which also supports the rapid deployment of web applications.

Wrapping up

Undoubtedly, Drupal is an ideal choice of open source platform to be considered, if you’re thinking to launch a website or an eCommerce store. The best quality of Drupal developer can help you in conducting the project to avail the best quality results. Understanding your needs and asking for it is the beginning step of hiring Drupal professionals. Once your hiring process is completed, it is the time to grow skills and experience in this profession.

Do You Make These Backup Mistakes?

If you have an online store, you should know how important it is to protect it from any data loss. There are many tools to help you with that, but let’s be honest: you should have special knowledge to use them effectively.

But even if people understand the importance of regular backups and know sad consequences of careless behavior, hardly all store owners spend their time on following best practices in that sphere.

Here is some statistical info that can make you revise your backup strategy:

  • About 70% of online shops suffer from critical data loss once in 5 years;
  • According to Blog.backupify, about 60% of online businesses never recover from such data losses and cease their operations, temporarily or permanently.
  • CloudBackup.uk.com reports that 50% of businesses who created a data recovery program still confess it has weak points while 30% of online businesses don’t have any data recovery plan at all.

Just think about these numbers! Yes, it’s high time to create your backup strategy if you don’t have one or revise the existing plan. The best way here is to learn from the most widespread backup mistakes. So answer the following questions.

Do you know the difference between backup, synchronization and storage?

Backup means data duplication and keeping all your files duplicates safely onsite or offsite. So that you can restore any data you need anytime. The main thing here is to keep data up-to-date which means that if you update anything on your site, your backup should be updated accordingly.

Unlike backup, storage is used for keeping files that are not usually updated. When you store a file and want to update it, the new file rewrites the old one. But when you back up files, you can have multiple versions of one file and restore the version you need. That is the core difference between backup and storage.

Synchronization means keeping the same files in multiple places (like Google Drive, Dropbox, your computer, etc.)

As you see, all these process help you to protect files but their methods differ.

Do you store backup files on your local server?

If your answer is “yes”, think about it once again as you keep all eggs in one basket. This is probably one of the most terrible mistakes you can make with your data. If something goes wrong with your server, both you online and backed up files will be deleted and you have an outside chance to restore them.

Instead you can keep your important data offsite, there are many online backup services available. But make sure to make a careful research and choose the solution which suits you best. Everything needs a personal approach.

Do you control your scheduled backups?

That’s great if you have automated your backup process. But remember to control the scheduled backups as there are many different things that can prevent that process and leave your data not protected as a result.

Do you check your backups?

It’s important to verify your backup data. You can reach your backed up files one day just to discover they can’t be restored. Don’t risk and make sure you have really workable solution that will save you if data loss occurs.

Do you prioritize your backup files?

Modern backup services are able to run multiple backups at a time. That’s very important if you need to create backups on a daily/weekly/monthly basis.

Remember that all the files of your online store should be organized in groups according to their importance. Then you should decide on the frequency of saving these files to your backup service. The more important the file is, the more frequently they should be updated.

Do you keep up with latest backup tendencies?

Even if you makre everything right today, it doesn’t guarantee that tomorrow you’ll still be on top. This means you should keep up with modern backup technologies, methods, tools. For example, there were times when people saved backups on discs but they can be easily broken so nowadays they don’t seem to be a good backup storage.

Final thoughts

Now you understand which way to follow. Create you backup strategy taking in account all the listed tips. You may read that post some time later and answer all the questions again. Good luck in keeping your online store data safe.

About the Author – Kristina pays careful attention to the latest marketing trends while developing detailed strategies for site performance improvement. She is a marketing manager at Amasty, a company that develops professional Magento extensions which make the lives of Magento store owners easier.

Fix WordPress Site’s Security Issues to Give Hackers an Impossibly Hard Time

The rich pleasures of setting up your shopping website on WordPress are known far and abound. Easily the best CMS around, WordPress has been gaining ground from its competitors thick and fast. However, with any Internet property, security is always the chief concern. There are a host of highly skilled, yet maliciously intended coders who are looking for loopholes in the websites to gain a backdoor and spell doom for the site owners. With eCommerce websites, the threats are further elevated.

A website that falls short on the security front is least likely to inspire the users to buy from the website and enter their credit card details. The stakes on eCommerce websites are higher since users are meant to enter the confidential informational bits regarding their bank accounts, and thus, a secure site will give users an assurance that the information they enter is safe with you.

Now, as feature rich as WordPress is, there are always some dangers lurking around, owing to certain loopholes that may have crept in. Below, we throw light on some of the most-recommended measures you can take to augment the security of your WordPress website:

Use Secure Sockets Layer (SSL)

In the web realm, SSL is a famed concept, particularly among those dealing with Internet security technologies. In its bare bones, SSL encrypts your connections and data and makes them incomprehensible for the hackers to break into. Only the authorized users have the key to decrypt the data and read it. The whole communication channel is rendered unreadable for the illegitimate users, and thus, it proves to be very handy to boost the security standards of any website.

Go for a WordPress Theme that Inspires Confidence

There are hordes of WordPress themes out there. Some are premium while others are freely available. Are all good for your website? No. when you are in the process of choosing a theme for your website, you need to be absolutely sure that it is not one of those uploaded by hackers just to gain unauthorized access into the sites. There are many themes that are lying there in some corner of the WordPress repository and contain malware and malicious codes to help the theme builder to gain access to any website that uses the theme. Thus, before you install a theme, be absolutely certain that you read the reviews about it and pay attention to the rating awarded to it. The freely available themes can also be trusted, but when you let loose some cash on buying a premium theme, it further improves your chances of running a safer eCommerce website.

Tailor the .htaccess File

Modifying the .htaccess of your website against the security lapses and threats also comes handy to protect your website against anomalies. Many intruders right away attack on a website’s database by leveraging techniques like SQL injection, via which they can inject manipulative commands in the website. However, you can add some code snippets into your website’s .htaccess file. These snippets basically act as rules for accessing your website and filter the accesses based on IP addresses and URL requests.

Change the Defaults with Admin Logins

The biggest security lapse you can make is keeping the admin username as “admin”. Brute force attacks are the most common forms of security attacks on te Internet. This is the first name that hackers have to guess while attempting to break into your website. With only password left to intercept, you are already making their job half-accomplished.

Keep the Updates Rolling

If you haven’t received the memo yet, WordPress updates’ greatest incentive for your website is bolstered security. If your WordPress website’s update hasn’t seen the light of the day as yet, a danger is just lurking round the corner. It is not just to enhance the site’s performance in terms of its plugins and speed, but the upgrades of themes and plugins also inculcate newer algorithms against the newer attacks and viruses.

It’s not just eCommerce, but security lapses can prove to be nasty burns for any sort of website. So, be wise and start paying attention to the security aspect right from the get go.