Category Archives: Ossmedia Ltd.

OSSMedia is the largest open source software company with over 5 years experience and a strong workforce of 250 employees.

How to Improve your Sites SEO Using Google Search Console Data?

Digital Marketing has taken a massive turn in the last few years and according to studies most of the businesses find SEO as the most powerful and cost-effective marketing channel which could get high ROI for your business.

SEO experts, freelancers, and agencies know how important it is to use Google search console and it’s data to improve your site SEO more effectively. More or less every SEO or digital marketer works with powerful tools that could analyze your site and come up with useful data so that you know what to improve to rank higher in search results.

But what is this powerful tool that I am talking about?

There are many tools in the market, but the best free tool is Google search console which was previously known as Google Webmaster.

Now you Might Ask, What is Google Search Console and What are its Use in your Site?

Google Search Console is a fully free tool offered by Google to shape up your site optimization and help your business proliferate all over the globe. It will help you understand the perception of the search engines about your website, but unfortunately not many have learned to extract the full functionality and data-driven strategy of Google Search Console.

Few capabilities of Google Search Console are :

  • Get specific keywords your site ranking for
  • Setting your targeted audience or country
  • Finds out search indexing issues and fix it
  • Monitor how users are interacting with your results.
  • You can add a sitemap
  • Helps improve mobile-friendliness
  • Get more backlinks from third-party websites.
  • Helps to audit your site and suggest how to improve.

The best thing with Google Search Console is, it will not eat much of your time. Just spending 15 mins- 30 mins can help you improve your website’s SEO and develop solid strategies for your business to grow.

Coming down to discuss in details how could Google Search Console transform your business

How do you Improve your Site SEO with the help of Google Search Console data?

To make advance use of Google search console to boost your site’s SEO, you need to learn and understand the basics. Here I have come with the very basics of GSC to help you have a quick insight into your site performance and how it can be improved further.

# Finding Specific Keywords your Site is Ranking for

Google search console data contains many of the basic data that you need. And one of those elements is the keywords that your website or page is ranking for, and they are known as “Queries” in GSC. You can check the performance of your entire website and also individual pages.

You will also get detailed information on how many time web visitors has clicked on your site, the average position of your site for each keyword and also come up with the real click-through rate.

# Targeting your Audience or Country

Let’s suppose that your website is targeting audiences in a particular country and in this case you can make Google understand to target users in that specific country.

Here is how to set a specific country

  • Head to the GSC and click on International Targeting under the Search Traffic dropdown.
  • Now click on the country tab and select the country you want to target and you are done.

You must know that targeting a specific country won’t keep your site hidden from other countries. If your site is completely relevant to visitors in other countries, then Google will show your site in the search result pages. However, targetting a particular area will help boost your local business more than international ones and will also help Google understand your target audience.

# Find Out your Site Indexing Issues and Fix It

Google Search Console comes with a very interesting and useful feature of fixing indexing issues. This kind of error can put you in trouble by preventing the search engine from crawling and indexing the pages on your site. Index coverage reports will come up with the pages of your website that Google has indexed and which pages have an indexing error.

To check these errors you have to go to the Index Report section which falls under the Coverage category and it will come up with the details of errors that your site have. To learn more about the error and how to fix it you have to click on the Learn More link.

Types of errors that could show up are

  • 404 Error
  • Server Error
  • Soft 404 Error
  • Not followed Error

Let’s roll on to the next step.

# Monitor  how Users are Interacting with your Results

As I said earlier, Google Seach Consoles comes with many potentials and impressive features. You can use a few features to know your performance report and how are people interacting with your results.

Here is the 3 metrics that will help you understand your audience behavior
Total Clicks - It shows total no of times someone clicked on your search results.

Total Impressions - Reflects a total number of times an individual saw your results in search during the specified time span.

Average click-through-rate – This metric will help you see the number of clicks divided by the number of impressions.

You can have a performance report for both your entire website and individual pages.

# Add a Sitemap

Establishing a sitemap for your site is quite important as it can make easier for Google to crawl your site as well as individual pages. It will also help Google to find out new web pages that you publish on your website. It will help both users and search engines to navigate your site properly.

Here is how to submit a site map

  • Go to GSC and search for Sitemap
  • When it appears, enter the URL for your sitemap.
  • And then click on Submit. 

Now, let’s know the importance of Mobile usability

# Improves Mobile-Friendly

Google has rolled out it Mobile first-indexing a few months ago which in July that states, Google will first use the mobile version of the page for indexing and ranking purposes to improve mobile usability and extend reach.

Half of the web traffic in the world is generated from mobile devices and the number has reached more than 50 % and it is increasing. And more than 5 billion people are using mobile.

Now imagine the numbers and understand how Mobile-friendliness can generate more business in the future.

# Earn Backlinks for Third-Party Website

Search console exhibit which third-party websites have linked to your site and you will get it from the “Top Linking Sites”. Expand the report to check all the pages they have linked to and you will also get the exact URL leading to their particular page.

You can visit those websites and reach out to them via email and contact form on their website and ask if they want to add a link to other articles of yours. The direct approach may not always work, in those cases, you can approach them and write guest posts for their blog and in return, they will link to your site keeping relevancy. This is how you can you can earn more backlinks for your website.

# Audit Site and Improve Performance

Only improving your site SEO will not accomplish your job. You have to continuously audit your site from time to time so that you can have all the reports. It will evaluate the worthiness of your site in search engines and suggest you improve based on the mistakes you have made.

It will appear with list of issues (If there) and you have to improve it to boost your site’s performance and rank higher in search engine.

Now It’s your Turn

You can use this information to improve your SEO, your website and business. GSC has always been a powerful tool for marketers and SEOs and learning to use it efficiently will make you a better SEO than others.

How To Fix On Whether You Need To Custom Develop Your Web Portal Or Leverage A Site Builder?

Websites have become the digital identities for every business and the web development landscape has evolved significantly in the past few years. Entrepreneurs either redesign their existing web presence or create a new web portal at regular intervals of time in order to cope up with the latest market trends and fulfill changing customer requirements.

The emergence of advanced tech tools has given birth to website builders that made it possible for non-techie founders to create and design intuitive web pages without writing even one line of code. These digital platforms provide businesses with an easy way to enhance and maintain a robust online existence.

But have you ever thought whether these DIY site builders have curbed the need to hire an experienced digital marketing agency? Or it’s the other way around? Also, the availability of multiple options has made it even more challenging for entrepreneurs to choose the best between custom web development and website builders.

Let’s explore these two approaches in detail and identify the differences so that you can make a well-informed decision for your next web development project. Moreover, it will also give you an idea of factors to consider before making your final call.

What Is A Website Builder & How’s It Different From Custom Web Development?

How To Define Each Of These Two Platforms?

Site builders are online tools that allow users to create web portals without doing any web designing or coding. They comprise pre-built templates and visual page editors which you can use and edit all the elements of your website.

Squarespace, GoDaddy, Wix, and Weebly are a few of the most popular site building platforms with an intuitive drag-and-drop interface with which we development becomes seamless for users who have no prior experience of working with HTML, CSS, and any other programming languages.

On the other side, custom web development is the more professional approach where you need to work with experienced web developers and convey your specific business requirements so that they can build a tailored website accordingly.

You can also have an in-house development team but in most cases, it’s quite expensive. So, partnering with one of the many custom web developers is a better choice. But don’t forget to do your homework before making the final decision.

How These Two Approaches Are Different From Each Other?

As each and every coin has two sides, these two methods also have their own pros and cons. So, let’s compare them on the basis of different factors and find out which can work best for your business:

1. Functionality & Learning Curve

Website builders allow you to build simple online portals with easy functionality. It’s tough to create sophisticated websites with these tools as they are blessed with pre-built templates in which you can make basic changes but can’t integrate complex functionality.

The majority of site builders promise to provide users with an easy-to-use interface but you might find it hard to work with a particular tool and need to spend extra time learning and mastering its functionality.

In case you want to develop an elite website it’s better to custom develop it with the help of an industry expert. They can create responsive sites quickly and can also integrate complex design components to make it look visually appealing.

Moreover, in custom development, the learning curve is usually small because website owners, programmers, stakeholders, and users all are thoroughly involved in the process and their feedback is important.

2. Uniqueness & Performance

With website builders, there is a risk that your site might end up looking similar to one of the existing portals. Also, these sites might have a few performance issues such as dead slow web pages. Generic and sluggish websites won’t appeal to the audience.

But in custom-fit web development, you can give a unique look and feel to your website as well as make it super fast which will definitely attract more visitors and helps in building a sales pipeline for your business with which it will become easier to nurture quality leads and in turn maximizing conversions.

3. Budget & Time To Market

Site builders are affordable and the best choice if you have a limited budget for your web development project. You can easily pick one of the many pre-designed themes and build the site at a reasonable cost. Also, with digital tools and templates, it becomes easier to launch your portal quickly.

But make sure that you have gained expertise in using that particular platform so that there will be no hurdles in executing the development and accomplishing the project on time. Otherwise, you will have to delay the product launch.

Hiring professional programmers can be a bit expensive and hence you should choose this alternative only when you have sufficient bank balance. But this investment proves to be valuable because efficient web development partners will make sure to roadmap your idea in order to give you more control and make you aware of the project progress and regular intervals of time.

To design a customized website you need to hold your horse as it might be a time-consuming process. But because you know there is a professional team working on your project there is no need to be anxious.

4. Level Of Flexibility & Customization Offered

The flexibility when working with website builders is limited as you have to work with pre-built themes, plug-ins, and templates. You can’t freely determine the look, feel, or functionality of your site. On the other hand, custom developers provide you with optimum flexibility to take all the major decisions related to the look, layout, and functions of your web portal.

In addition to flexibility, custom development also gives you an opportunity to tailor the product in accordance with your end-users’ requirements and market scenario. This isn’t possible when you choose an online tool.

5. Concerns With SEO, Security, & Post-Launch Support

Digital site builders work with pre-designed themes and templates that are publically accessible. This increases the risk of websites getting hacked by people with malicious purposes. Also, many of these tools aren’t developed by keeping SEO sites built might not perform well on search engine rankings. Moreover, these platforms don’t provide prompt support so there is a chance of you getting stuck with a glitch or bug.

On the contrary, custom websites are not vulnerable and it’s extremely tricky for hackers to crack the code. You can easily integrate them with essential elements which can make it rank higher on major search engines. These companies have a dedicated team that is always ready to support you can resolve your issues.

What To Look Before Working With Website Builders?

I. Intuitive and hassle-free drag-and-drop functionality.

II. The credibility of the seller and seamless support.

III. Variety of plug-ins and pre-built themes and templates.

IV. Past reviews and types of the project accomplished on that platform.

What To Look Before Working With A Custom Web Developer?

a. Experience and technical know-how.

b. Work culture and market image.

c. Communication policy and kind of apps built in the past.

d. Clients’ testimonials and development practices.

In a nutshell, it’s better to go for site builders when you want to build a simple website with limited resources. But custom site development can be the best choice for creating sophisticated sites with complex functionality.

How Accounting Software Like Quickbooks Support Businesses End-To-End

Accounting software is making the lives of accountants pretty easier. This software has integrated the end-to-end processes pertaining to a business at one place. It offers a fast, accurate, safe and resource-efficient way of performing, monitoring and analyzing the business interactions of financial nature.

Many software like QuickBooks offer the added advantage of responsiveness and remote access and makes it easier for the accountants and the decision-making entities to have required information with them even while on the move.

Some of the most important activities performed by the accounting software that covers the business activities end-to-end are mentioned below.

  • Generation of reports automatically A business environment generates lot of data which needs to be reported and sent to the concerned authorities regularly. If there is a system in place that allows generation and sending of reports in a scheduled manner, no process goes off the radar. Simply by including the details such as recipient email IDs, generation frequency and the duration of report, one can regularize the report sending work. Be pre-defining the user roles, one can grant access to the reports according to the relevance to the work done or roles played by them.
  • Smart searching of information A business may require the support of banks, financial institutions and other lenders for meeting the operational objectives. Association with these generates lots of account numbers, customer IDs, etc. The smart search allows the users to search the information by entering any of the easily memorable fields. It saves lot of time and adds accuracy to the process. Also, the correct details help in doing the transactions in error-free manner.
  • Tracking of bills Lot of purchasing and vendor management goes into a normal day of work at business. The ability to track the status of the bills and the notification system about the pending payments make it easy for the accountant to find the correct financial health at any point of time. The management of payables becomes easier when the bills’ status is available and alerted about on time.
  • Download transactions All the transactions done through bank or credit card account become easier to track when it becomes possible to download them at one place. The accounting software allows downloading of the transactions and statements in the period-specific manner directly into it. Thus, you need not maintain multiple records. The software can provide the information of transaction done under different heads at one place. Thus, the overall picture of the expenses and earnings is generated swiftly.
  • Customer information All the details of customer are required for finding the nature of relationship. Software should offer ease of operation to any new user. The customer information feature tabulates all the details about the existing customers at one place. How they are related to the business and payment pending or closed deals make useful piece of information for any new hand in the system. This allows the users to find the receivable or payables in one go and also helps easy takeover of the accounting process by a new user.
  • Inventory information Accounting software also has the head for inventory status. The account of finished orders, raw materials available, etc. forms an important part of production plan. The accounting software can reveal the inventory details to the relevant entities in the organization and help them make purchase plan with added awareness. This software makes it easy to tackle the situations like increase in demand, promotional campaigns, etc. The process of warehouse management can also be brought into the mainstream with this feature of accounting software.
  • Reports and forms template support Accounting software is designed to automate the repetitive processes happening in any business environment. Since there are pre-defined formats and templates applicable in any business, availability of the same in the accounting software saves the effort. It also helps in compliance with the regulations and eliminates errors of any sort. The software, therefore, makes it easy for the business to maintain professionalism in the matters.
  • Memorizing of transactions There are various transactions of repetitive nature such as EMI, rent, recurring estimates and invoices and so on. The pre-fed information in the accounting software allows the business owners to find the fixed cost structure of the establishment. They can also arrange for the payments beforehand when the timely alert reaches them from the accounting software.
  • Sending invoices Businesses need sending invoices on a regular basis to the clients, vendors, suppliers and others. The accounting software can be pre-loaded with invoice template for ensuring uniformity. Also, the invoices that are of recurrent nature can be scheduled to be sent in advance in the accounting software. This makes the process of sending invoice systematic as well as regular. The invoice can be sent from any third party mailing application such as Gmail, Yahoo, etc.
  • Manage contacts All the contacts stored in excel or the contact book in Gmail can be imported to accounting software. Thus, all important email IDs and phone numbers stored at one place make the communication faster and easier.

How to download accounting software QuickBooks

All the features mentioned above must have charged you enough to download the accounting software on your desktops. Here is how it is done.

  • Go to the QuickBooks download link or visit its website to get the downloadable version
  • Select the region as applicable
  • Select the applicable version. Please note QuickBooks is available in various versions such as Pro, Enterprise, Premier, Accountant and so on. You can read about their features first and then select the one.
  • Press Search.
  • Your product image appears with a button that says ‘download’. Click download.
  • After running the set up and setting certain permissions, the software is ready to use.

The accounting software QuickBooks for desktop is certainly a useful tool that makes the management of the businesses easier and accurate. This software brings an element of automation in the business processes. It can also help in payroll management by integrating it with the employee information.


Here is how to start an Amazon FBA Business

Ecommerce businesses are taking over the world, and they are a good option for anyone to venture out in business.

While some people have prior experience in running this kind of business, others know nothing of the online selling world.

For all, aiming to land their online shop, Amazon is a name to look up to. The ecommerce giant has set so many good examples to follow. Not just that, Amazon now helps you set your shop through its portal.

Let the master of this trade help you through the ‘Fulfillment by Amazon’ (FBA) offering. It is a great option to explore and worry a little less when setting up shop in the online world. FBA has helped people leave behind their daily jobs and become businessmen earning yearly profits.


Little about the FBA

Amazon knows how difficult it can be to run an ecommerce store. The new business owner has only so many things to do. That’s why the company takes care of all operations for you so that you can focus on crucial business. With 2.5 billion visitors to its pages, this is the perfect opportunity for you to grow.

If you have just discovered FBA, do not worry. It is effortless to sign up and follow the steps afterward. You can also start by watching a helpful tutorial or read about the community’s conversation. Some beginner steps include:

  • You send your products to Amazon, store, and safekeeping
  • Amazon sorts and keeps your inventory in good shape. If anything gets damaged, Amazon refunds you for it
  • When you receive an order, Amazon takes care of the transaction and begins the process
  • Your product is picked up, packed and shipped through the warehouse

During and after delivery, Amazon follows up with customer service and handles the package as if their own

It is a wonderful new step for anyone with good products and little resources to ship and package. Because Amazon takes care of these critical steps for you, you need to take care of the following things

The products

Pick any products you like to be stored in a warehouse. That is your forte as a business person, and only you can put in research about this.

The inventory

Make sure the warehouse is stocked with the product at all times. Amazon will not be responsible for finding or growing your product range

The promotion

You can use any means you like to promote your business on Amazon. You have full freedom over marketing and advertising, so go as you please. Don’t worry; it is pretty easy to market freely through social media and other digital marketing channels.

The cost of Amazon FBA

There is a myth that FBA is very expensive to get into. You can start selling quickly through any of the two ways, individual account or seller account.

The FBA account has two types:

  • Individual account owners can sell for free but have to pay a higher sales fee.
  • Professional accounts pay a monthly fee but have a lower sales fee.

Note: You can have an individual account, but we suggest a professional account. However, if you only have few items to sell each month, go for individual account.

Fee and other charges

Just like any other delivery service, Amazon also charges you money for taking care of all operations. You pay a 15% referral fee on almost all sales.

They also charge on every order for packing and shipping. Be assured that this fee is still lesser than the money you will spend.

Individual sellers will also pay a $1 flat fee, so we recommend going pro if you have more things to sell. Things like books and DVDs have an additional fee. Also, if you store products at Amazon for too long without sales, you will pay additional fee.

We will still tell you that this cost is lesser than the time and money you spend on securing and operating your ecommerce business.

If you want to test first, start with individual accounts and selling a few things to get used to the platform. You can always switch to pro.

Get paid!

After every two weeks, Amazon will calculate your sales and deposit the money in your bank account. The deposit will be made after all charges are deducted.

Amazon FBA is a new opportunity

So many people don’t like their 9-5 grind or have something to sell but no means to operate. Amazon FBA brings new opportunities to your door by empowering you. What you do matters more than how you do it.

Use this high window of opportunity to introduce the ecommerce world with something awesome. Your biggest role as an FDA seller is to keep the ball rolling and the marketing churning. There is no limit to products and variety, so be as creative as you like.

Redirect 404 pages and turn visitors into customers

Do you have a website whose content may expire at some point and become irrelevant? Are typos in your URLs a problem for you? Well, if these problems are bothering you, you will certainly want to redirect visitors from those pages to avoid them encountering the dreaded “404 error”. Not only does this make people leave the website almost instantly, but it can also have a huge impact on your SEO rating, thus diminishing your website’s visibility and shrinking your chances to make a profit. Fortunately, the problem in question can be solved relatively easily – all you need to do is get yourself a very handy plugin. Which one? Just keep  reading and you’ll learn all about it.

WP 301 Redirects is the solution

Yes, when it comes to fixing redirects and 404 pages, WP 301 Redirects could very well be the best solution out there. It is a premium product which will directly and intelligently redirect traffic from any page that  has expired or has had its URL changed for some reason. Intelligently is the key word here because the plugin constantly monitors the pages in question and can distinguish between beneficial and bad traffic, so bots that can hurt the website WILL see the 404 page and then simply move on.

That way, you are left with the good kind of traffic only, so you can actually see a significant boost in that respect, especially when it comes to SEO rankings. More than 60,000 users have already downloaded this plugin, a fact that speaks volumes about its quality. However, there are more features we have to cover.


Other WP 310 Redirects features

You may be thinking that this kind of thing has to be suited just for programmers or people like that, but the truth is that pretty much anyone with basic knowledge of how WordPress works can set everything up in less than a minute. After that, WP 310 Redirects will automatically generate redirects whenever it notices a change in a URL, which means you can just install it and get back to your usual routine. At the same time, you can always assume full control of the redirects if you so desire. Furthermore, the interface is not complicated either, and you can also easily check the numbers and monitor the effect this plugin has on your website through fairly simple-to-understand charts. To top everything off, the team behind the plugin is very quick to respond to any and all questions you send them via the contact form on their website, so you can count on excellent support, too.


Are there any downsides to using WP 310 Redirects?

Well, to put it simply – no. The plugin works perfectly with all WordPress themes and other plugins, doesn’t have any security issues and can be effortlessly removed whenever you want if you’re not happy with its performance. In addition, it does not slow your website because in an overwhelming majority of cases it actually doesn’t react at all since most page requests don’t lead to expired pages.

Taking all of this into consideration, it’s reasonable to assume that you can only benefit from using this plugin if we’re considering your website’s numbers alone. In other words, you have nothing to lose when it comes to traffic, quite the contrary!


WP 310 Redirects prices

As mentioned earlier, WP 310 Redirects is a premium product. This implies that you will have to pay for it before you can make the download. The financial model is based on an annual subscription plan, but you have three tiers to choose from, all of them offering a full set of features: Personal, Team and Agency.

There are, however, some notable differences. Personal is the most basic tier and it will cost you 79$ per year to acquire it, with the plugin being connected to just one website. Team package can cover up to 5 sites and will set you back 158$ every year, whereas the Agency package can cover 100 sites for 249$.

Apart from this, there are some interesting policies you will want to know about. For example, you can contact WebFactory Ltd (the plugin’s creators) to help you come up with a unique plan which will be fully attuned with your every need. Another great thing and an good indication of the company’s confidence in their product is the fact that you can get a full refund if you decide within a week that you’re not satisfied. Fair, right?

In the end…

Honestly, if you want to deal with 404 pages and implement a sound system of redirects, WP 301 Redirects is pretty much the perfect solution for all your troubles. It’s easy to set up and simple to manage, while at the same time it delivers all the necessary data to you in an easy-to-understand format. The plugin does not slow down your website and is able to identify the type of traffic that is beneficial to your website while at the same time blocking malicious bots. Everything you could want from a piece of software like this is right here.

On top of that, it is really impressive to see how much the company which has created this product is willing to help their customers. You can easily negotiate a custom-made package tailored specifically to your needs with them and they are very quick to respond to any query (first-hand info!).

The only thing left for you to consider is the price. But if redirects are important to your website, investing in one of the packages is sure to pay off. Without any doubt, this is a product you can trust. If you liked the plugin, we also suggest other plugins by the same developer: WP Reset

11 Questions to ask from your web design company

Your business – especially if it is a new one – is virtually unknown to its target audience. The website will be the window through which they will get a peek at it. Thus, for providing an insight into your business, your company’s website cannot be anything less than stellar!
When you hire a development company, you’ll need to ensure their work is good enough to achieve the desired marketing goals. This applies to both revamping of existing websites and designing new ones.
Just as you would do due diligence before appointing a new employee, so should you be doing before hiring your next web design team. You’ll have help because below, we have distilled some of the most important questions you’d need to ask before you sign:


1.    Which services are they offering?
Even though many people will lump together services, such as digital marketing, web development, copywriting, hosting, and e-commerce solutions, they aren’t the same. In fact, the experts for each type of services use a different skillset.
We’d recommend that you don’t just assume that a company is good at all of those, just because those services are on offer. It is common practice in the Web Design field to do so. But don’t buy into it until you have proof of expertise.
2.    Will you use templates or do you custom design your websites?
Before you plunge into what else they’re offering, confirm if they are good at web design or not. Ask potential companies which kind of templates they use.
If your business doesn’t just rely on its online presence, you’ll be okay with a customizable template-based website. However, if you are after a strong brand establishment, you should go for a unique look and functionality that only comes with custom designs.
3.    How much experience do you have, and can you show me the back-end of your previous work?
Ideally, the firm you choose should have been around the web design block for a considerable amount of time. Even if they are relatively new, a peek at the back-end – or content management system – should show you their worth.
In the long run, only websites designed for quick, intuitive editing, can be maintained with success. Their back-end potential will help you decide if you can do such maintenance yourself. Having to call the design team for every little change will soon get old, so choose wisely!
4.    Are you going to outsource any aspects of my project?
This brings us back to our discussion about the first question. Check whether the company you select has the in-house capability to deal with certain aspects or not. For the latter, they will be outsourcing that part of the task.
Your concerns in this area should involve:
·    How good is that third-party vendor at their job?
·    Is the web design company charging you more because of the outsourcing?
·    Who answers any questions regarding issues on the outsourced aspects?
·    What scheduling challenges can you expect?
Look for agencies that proclaim they are self-performing or offer design-build services for best results.

5.    Will you walk me through your research process?
Necessarily, a web developing team should take time to familiarize themselves with your goals, missions, and image. An insight into their research process will demonstrate how important they consider this step. For instance, will the company be researching your target audience? This is crucial for businesses with a niche audience.
6.    How often will you implement any changes I suggest to my website design?
Keeping things fresh help in retaining traffic and getting new visitors. This is something that a professional web design company should already understand. Therefore, they must have room to accommodate the changes you suggest and implement them quickly to minimize any downtime.
7.    Will support for ecommerce be part of the design?
Retail businesses that do their selling online will need this! You might need a simple button for online payment added on your home page. Alternatively, you may require a multi-functional ecommerce shopping cart. But is the web design company capable of doing that?
8.    Can you show me how well your previously designed websites are doing?
It is true that a website design plays a limited role in contributing to its success. Factors, like content and SEO, are what help it make money. However, that doesn’t mean it isn’t essential – for instance, it greatly affects the user experience.
Asking them for information on how well they did in the past is surely a good idea. Professional firms will already have a portfolio ready. The data in it will have an easy-to-understand format, yet there will be complete transparency.
9.    What role will your website play in helping me achieve my goals?
Okay, the secret to the answer to this question is that, there isn’t one right answer. But you already know, that isn’t what you are asking. What you should be looking for is a clearly phrased response that aligns with the goals you have explained to them.

10.    When can they start working?
In most cases, web design companies that say right away in answer won’t be worth your time! Sure, you need the job done quickly. But if the designers are conducting research before, they will need time before getting started.
11.    Do you have any experience in marketing?
As an example, consider a web developing team that allows your site to host its own videos. Imagine the reach of the same videos were they hosted on YouTube instead! Embedding a link that leads back to your website is no biggie. Meanwhile, on YouTube, a description, and some keywords, there should be enough. You get the benefit of the video giant doing your marketing for you. But more importantly, your site wouldn’t be overburdened with the bandwidth needed to launch a video. A marketing-savvy developer would know this!
Hire a team that answers most of your questions with truthful and good answers. Your website may only be as good as its designers, but you will be the one who decides how good they are!

Why core 3.0 works best for an IoT project?



In this blog post, we will talk about core 3.0 offerings that make the framework best for developing IoT projects. If you are planning for developing a next-gen application for smartphone, IoT technology can deliver the expected outcomes. IoT apps can bring convenience to the organizations and enterprises in several ways, including enhanced protection of data and better secure ways of sharing information with the users about theft, accidents, or breaches.

This is why majority of developers and app development companies are debating to decide which platform works best to build extremely efficient and most advanced applications. After the release of core 3.0, development companies in India got the answers to their doubts. core core is the finest framework designed for making cross-platform web applications. It is an open source framework that allows developers to create flawless apps for different platforms such as Linux, Windows, and MacOS. core is a Microsoft product that offers support for programming languages like VB, C#, and F#, and allows cloud integration for your IoT application.

When you compare core with .Net framework, you will discover that core offers more APIs and delivers better performance, and this push developers towards core framework. Some benefits provided by .net core framework are as follows-

  • Multiple platform support
  • Integration to Modern UI frameworks
  • No Dependency on System.web.dll
  • Supports Cloud app development
  • Support CLI for major platforms
  • Side-by –side versioning
  • New APIs

Considering IoT as the next big thing in technology is totally agreeable. Why?

Being considered as the next-gen technology that brings revolution in the IT world, the IoT is made to bring a major shift in the way developers and all other IT employees work, live, and entertain them. By 2020, more than 60 billion IoT connected devices will make the technology most popular one. There are things that made people to talk about this technology, let’s discuss them in detail-

  • Workflow automation support
    When IoT technology is used for mobile and web application development, it can bring numerous opportunities for businesses. Enterprises can avail major possibilities to minimize manual efforts. Yes, you read it right, using IoT, businesses can cut down human intervention concerning both technical and manual operation.
  • Healthcare industry gets the push
    It is the IoT technology that has made healthcare monitoring services simple. IoT applications help healthcare organization in monitoring and treating patients while maintaining their records. IoT can bring its assistance in the form of wearables, applications, and health sensors. All these innovation technologies help achieve the benefits of health and hygiene, every time.

Now you don’t need to visit your local clinic to check the blood pressure levels or glucose levels. Such tests can be done via IoT-enabled devices with a comfort.

Even doctors can use IoT-enabled devices to treat all rare complications with sophisticated equipment.

  • Smart business decisions
    Entrepreneurs using real-time data belong to the different section of the society that get benefit from IoT. They can really save business resources like time and money while using IoT.
  • Paradigm shift in traditional and modern business model
    Don’t make fun of yourself by talking about the conventional model of the business. In earlier times, businesses were aimed to enhance their bottom line by launching new products. The paradigm shift has been made, which has changed the management strategies of the modern time businesses.

IoT helps businesses in achieving their goals by providing them value-added services and apps for brand loyalty and customer engagement. Smart devices with IoT-enabled technology are gaining ground.

  • Independent of scale
    Regardless the size of the enterprise, IoT is a perfect solution. The technology can be used by anyone and everyone.


What is the role of core 3.0 in developing IoT applications?
There are many reasons that support the decision to choose core 3.0 for IoT app development. Let’s discuss them in detail –

  • Windows 10 IoT core .Net core 3.0 is compatible with the Windows 10 IoT core edition. It is rich in tools and enables integrations to the Universal Windows Platform, Azure-cloud based platform, and Visual Studio.
  • Cross platform support The earlier versions were lacking the cross platform support. .Net core 3.0 offers support to desktop apps for the windows platform. You can choose this multi-platform as a solution for Windows, Mac, and Linux.
  • Large community for assistance has large community that can help you in your project by clearing the doubts and queries. You can always visit communities like GitHub, Dzone, or StackOverFlow when you have an issue in developing an IoT app. core enables cross-platform support for developing IoT web based apps. With the help of .Net core 3.0, developers will be able to create a desktop app for Windows platform. It is the best way to build efficient, scalable, and secure applications.

6 Preconfigures Themes and Plugins Best for WordPress Web Applications

Plugins of WordPress web application development permit users to develop a web application for their current WordPress site.

The plugins of WordPress application development will support them to interact with about 2 billion smartphone users, who spent about 85% using applications for various needs throughout the world.

WordPress is the biggest resource websites in the world and professionals evaluate more than a thousand paid and free WordPress plugins per year so that users find them easy to use. Possessing an ideal series of WordPress plugins and integrations aids business to expand and reach new heights.
Many businesses also hire E-commerce developer who is expert in using WordPress plugin WooCommerce as they want to build E-commerce websites.

Reasons to use WordPress for web applications

The web application framework is built to ease out the procedure of developing the web application, websites and mobile applications as well. WordPress comes with various properties which make it an ideal alternative to create WordPress application. Some of them are:

● URL and database mapping
WordPress permits users to interact with its WordPress database application builder and tackle their quarries with ease. Users can alter the development process of URL with permalinks and add or alter their codes.
● Security, login and user registration
WordPress has various roles for users, by default setting it comes it has 1 of 5 access stages and can be designated to vary potentials such as edit posts.
● Theming
WordPress themes deliver users a versatile mode of designing and developing applications.


Let’s check out the top 6 Preconfigures WordPress Themes and Plugin Development which extensively facilitates developers:

● Advanced Custom Fields plugin

Advance customer field plugin present in the WordPress repository free of cost. Advanced Custom Fields (ACF) is extensively popular among app architects as it aids in adding personalized data operations WordPress. It is a platform by which develop visual personalized data field of different types such as pictures, relationships, checkboxes and such. This can load data with swift API with ease.

It is quite simple to use and is rapid in functions as it utilizes in-built personalized post types and metadata. For additional content types and the capability to acquire more alternative pages, the user will require to buy a license to use ACF Pro. It costs about $25.

● Piklist framework

Piklist Framework is widely known as a fast WordPress mobile app builder free framework. It permits the users to develop personalized posts types and taxonomies, add meta-fields and meta-boxes to all WordPress data types like posts, media, pages and such and develop settings widgets and pages with ease.

The Piklist framework can be installed and are used for free from the WordPress repository.

● MobiLoud

MobiLoud enjoys a premium position in the WordPress web app plugin. It holds the potential to transform a website into a mobile app with ease. It also aids in launching an application without any requirement of writing code. The user is required to opt for the type of mobile application they prefer to develop.

There are different types of slots available for MobiLoud WordPress web app plugins and the WordPress mobile app plugin:

● The rates of Professional slot is for $99 per month
● The rates for publishers slot is for $199 per month
● The slot for publisher and source code slot is for $3,499. Though, expensive but the user needs to pay for this only once

Mobiloud offers the facility of developing news and blog application, e-commerce application, community application or various personalized ones as well.

The contents are automatically been updated on every application. It functions very swiftly on platforms such as Android and iOS. It also helps in social networking and marketing of content.

● Blappsta WordPress Web App Plugin

Blappsta WordPress Blog App plugin aids the users to organize their blogs. All their quirky ideas, concepts and fan-base on the blog can be advanced to an upgraded level.

Some fascinating blogs can be developed for WordPress sites easily through Blappsta Blog application.

The pricing strategy for Blappsta WordPress blog application plugin initiates from $34.99 per month.

It facilitates in sharing content through social networking across the world, spread awareness the products, permits quick caching, utilizes deep linking in applications to allow high SEO ranking.

● Constant Contact

The most trustworthy and successful advertising tool that exists with an entrepreneur is E-mails. It permits them to stay connected with users even after they no longer use websites. This is the reason why it is suggested for every entrepreneur to develop an e-mail list.

Constant contact is the most famous e-mail advertising service provided across the globe. It permits the users to develop an e-mail list and deliver e-mail newsletters to the people subscribing it.

It functions rapidly and is simple to set-up for individuals belonging to non-technical fields. It also functions swiftly with a famous lead producing plugins for WordPress such as WPForms and OptinMostser.

ConvertKit and SendinBlue can also be used in its place for advance featured, but these prove to be expensive.

● Sucuri

Protection is a topic of prime concern for all entrepreneurs. Sucuri delivers a WordPress security plugin and WordPress web application firewall which is an ideal platform for securing websites for unauthorized access.

It observes and secures websites from DDoS, risk of malware, brute force attacks, XSS attacks, and much more. In the absence of a firewall for websites, it is under constant threats. It also aids in restricting a massive amount of attacks per month on WPBeignner.

Closing thoughts

Although WordPress doesn’t perfectly cater to all web app requirements, it is a very handy platform for specific kinds of WordPress Web Application. Apart from its use as a blogging platform, it can also help in quickly develop a web application at a fast pace and in a pocket-friendly manner. It can be effectively used to develop a progressive web app with ease.

Based on the kind of business you hold, you may or may not use all the WordPress Themes and Plugins. But most of them will be highly beneficial for you. So just give them a try.

Author Bio

Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies. Follow him on Twitter | Facebook | LinkedIn

Here is the next big thing in the Search Engine Marketing World you should know!


Marketing has long extended beyond traditional advertising. Now, with the rise of digital media, it is essential to incorporate the online world in your marketing strategy. After all, according to Statista, there are almost 4 billion internet users in the world!

When it comes to the online world, search engine marketing is a great way to market your business. Consumers now don’t just get tempted by ads and product placement. Instead, they do their research by searching for the product or company online. Even if they don’t, the fact is that people now spend more time online than offline.

Keeping in mind all these trends, it is safe to say that search engine marketing has the potential to improve a business’s odds for success. Trends change in the online world all the time. Here are the latest trends in the search engine marketing world you should know about.


Voice search will dominate

Slowly, typing out your searches is poised to become old-school and archaic. With the introduction and popularity of voice searches, it is easy to see a world where it is the primary way of doing searches.

Rather than using a desktop, most people make searches using their mobiles. Here, voice searches are preferred compared to orthodox typing. Now, you can even search on YouTube through voice searches.

The world of search engine marketing is changing with voice search domination. After all, one aspect of search engine marketing today is about optimizing your website or your ad to appear for the right typed keyword. Now, search engine marketing must also account for voice searches.

And this is undoubtedly an excellent thing for SEO and SEM. This is because while the mode of search is changing, the crux remains the same. You must still optimize your marketing efforts for the keywords. Since the idea is the same, if you invest in the right search engine marketing agency, you won’t have a problem in adapting to this trend.

Optimizing videos

Apart from voice searches, another big thing which is revolutionizing the search engine marketing world is videos. Big has also started investing their time and money in creating viral and informative content for their audience. The type of video ad you show through your search engine marketing is just as important as where you place the advertisement.

Optimizing your video to have rich and viral-worthy content will help drive traffic to your business. Apart from being creative and impressive, getting a high rank on YouTube and other search engines isn’t easy.

And paid ads don’t always work. This is why video optimization is the next big thing in search engine marketing. By incorporating the right keywords in your video, both in its description and content, you can truly leverage the online world.

It is essential to act on this search engine marketing today. This is because, by 2020, it is being predicted that over 75 percent of traffic will be attracted to videos compared to text.

Blockchain is becoming relevant

When you think of blockchain technology, the chances are that you automatically consider cryptocurrency and Bitcoin to be related to it. These days are long gone. Now, blockchain is set to have an impact on search engine marketing and search engine optimization alike!

Blockchain technology is all about creating a trustworthy and safe transactions record. And just like it is doing so for the crypto world, the technology can provide the same service to advertisers and website owners.

Blockchain can help verify the identity of a user. This way, you can know whether your ad traffic truly comprises of humans and not bots. This will transform the way website owners keep track of their click-through-rate.

Since search engine marketing uses different metrics, whether it be click-through or impressions, to decide the cost, blockchain can make ad fraud highly unlikely. This will help in boosting the transparency of the service.

If you are a business who is distrustful of search engine marketing and SEO because of the lack of transparency, know that it won’t be a problem anymore. Blockchain is an element which is changing the game for the SEM world.

Amazon search optimization: The Biggest Trend of All

Another significant change the search engine world is witnessing is the rise of Amazon. Now, it has become almost synonymous to reliable online shopping. If your product is featured on the platform, it automatically is considered to be of acceptable quality.

You might not realize it, but Amazon Search has become a massive competitor for Google! So, if your current search engine marketing strategy is only focused on Google, you need to make changes quickly.

Amazon search is gaining quite the traction. Most SEO and SEM specialists think that the search engine will grow even further in the upcoming years. What does this mean? This means that Amazon Search Optimization and ad placement will become common.

Kenshoo conducted a study about the consumers of the UK, US, France, and Germany. It found out that more than 56 percent of consumers first search on Amazon for a product before opting for other sites.

And these searches are not just restricted to actual products. Instead, things that people usually search on Google are now being searched on Amazon. This include product reviews and product suggestions.

Now, consumers don’t require multiple search engines during their consumer journey. Merely Amazon is sufficing. And this is completely changing the ballgame for Search engine marketing, most of which is currently based on Google.

What does this trend mean for a business?

It means that it is essential for every brand to have separate content, branding, and marketing strategy for Amazon. Only then will you enter the consideration set of most of the modern online shoppers.

Verdict: You need to know it all to succeed

There is no one big thing happening in the search engine marketing world. Many significant developments are being made simultaneously. Keep up with it all to succeed! Do you think we missed any? Let us know.

Top Reasons Why Your eCommerce Store Needs a Mobile App to Flourish


In the recent times, we have noticed that there is a massive rise in the eCommerce industry; however, it is not the real frontier for shopping because m-Commerce is constantly gaining more popularity. But do you know what is m-Commerce and how to compare both eCommerce and m-Commerce?

When it comes to talking m-Commerce, it involves purchasing a mobile device, whereas eCommerce includes shopping through the web. Recently, the mobile commerce market has been estimated at $40 billion. Various retail stores are also getting enormous visitors, who are doing their research using mobile before they visit or while shopping.

Today, retail applications have enabled consumers to do their shopping from the comfort of their home and it is also easy for them to convert repeatedly, so turning even rare consumers into brand loyalists.

Now, it becomes clear that apps are the loyalty card of the 21st century – apps are extremely cost-effective and revenue driving militaries for popular retail brands across the worldwide. In the recent times, you may have noticed that millions of retail business applications have been introduced to make it suitable and easy for customers to buy what they need.

If you are already running an eCommerce business, it is must for you to have a mobile application for your business to get success, even mobile app development provides various opportunities to reach out to customers, promote and market their products and sell.

In this post, we have gathered top reasons why your eCommece store needs a mobile app to Flourish in the market. Let’s check out these genuine reasons:

Customers Prefer to Use Mobile Apps Instead of Mobile Browser

As per the study, approximately 78% of users choose mobile apps over mobile browsers on their smartphones. Today, the tablet usage is almost same between the mobile browsers and smartphones. However, the complete traffic from tablets is much higher than from smartphones. What ever is the case the demand to hire mobile App developer is increasing day by day.

One of the excellent ways to verify this to yourself is you can ask a group of people how they are ordering things. As per the study, the younger demographic is no longer chained or enthralled with their computer at home. They are out and about and organizing right from their mobile application as the notion hits them.

Apps Are Considered as Handy & Simpler to Reach

As we all know that applications are giving much faster and reliable experience for users as compared to websites.

  • Today, mobile applications are the completely new age communication tool that delivers customers a new and convenient experience.
  • As apps are more responsive, having fewer connectivity bugs and issues as compared to latest mobile websites.
  • One logo on the right side or front of a device to boost chances of success and growth. Today, users use smart phones with internet connectivity and various applications installed on their devices. Seeing that a sizeable group of customers is possible to interact with their retailers through their phones.
  • Along with this, native mobile apps allow retailers to send promotional content and push notifications. For marketing your brand across different applications and the internet, push notification or messages are considered really effective.
  • The best thing about push notifications is that they are timely and direct and they reach to customers no matter where they are.

Ultimately, the application is a great tool to incorporate features like camera, Bluetooth, address book, GPS, etc.

Allow You to Achieve Your Targeted Sales

As per the Juniper research, mobile commerce market that was £93 billion in 2013 is expected to reach £2 trillion in 2018. Now, most of the retailers are going to experience constant success depending on how much they can predict and deliver to the ever-changing consumer behavior.

Today, mobile apps are the powerful tool in this fastest growing eCommerce segment. ASOS app gathered 44% revenue in 2018 that was a massive growth, according to Internet Retailer Mobile reports. Undoubtedly, mobile is the future of the industry and applications are an outstanding investment for eCommerce businesses.

Personalized Shopping Experience

Mobile applications are mainly developed to allow retailers an unparalleled opening with their users and deliver a wonderful way of communication between the consumer and the brand. Moreover, customers can be engaged easily by push notifications, in-app messaging techniques, and widgets with the top developments in mobile technology.

It would be good to send an interactive notification to give personalized and relevant communication to customers. Now, a blend of all these in-app rich messaging techniques and tactics becomes more advanced and powerful solution to boost conversion, generate profitable revenue and engage more and more customers.

Boost Effectiveness

Make sure that you have a highly relevant and crucial information and rewards to shoppers at one place that is digital. Today, mobile orders and pay have boosted the effectiveness significantly; therefore, decreasing wait time and long queues.

Using mobile apps, it becomes easy to grant your shoppers the ability to order through the mobile application, which will decrease the burden of resources required to run the stores. Mobile apps also deliver customers with digital receipts that decrease retail paper and waste.

So, these are the top reasons why your eCommerce store needs a mobile application to flourish and get success in the market. The mobile application will allow customers to perform different tasks like purchasing, paying, getting information about offers and discounts anytime and anywhere.

About Author:

This article is written by Petr Kudlacek, He is managing director of Apro Software, a software development company. He writes for various tech blogs He’s also interested in meditation and biohacking.