Category Archives: Magento

OSSMedia is the largest open source Magento Development company with over 5 years experience and a strong workforce of 250 employees

Why hire Magento Developer for a perfect ecommerce website?

Whenever an entrepreneur steps into business, the first major thing that he comes to know is the significance of taking business online. There are a plethora of benefits of making your commerce go online. Apart from the advantage of reaching your target audience base more easily and in a hassle-free manner, more traffic means that more leads and more conversions!

But, is it that easy to get conversions in this age of competition?

No. Not at all!

In this day and age of cut-throat competition, it is necessary to choose a platform that provides you the most flexible and high-end options to customize your online shopping website. The moment you decide to go online, you face a lot of issues regarding the choices of web development platforms and so on…

Significance of a Magento Development Company:

A professional company that has a huge experience in creating ecommerce websites for their clients can only vouch for the success of your business. Why we stress on hiring only the experienced Magento developers is because you can’t invest with a company which you are uncertain for. So, hire Magento developer who has worked for many clients very successfully.

Hire Magento Developer
 
Advantages of choosing Magento over Shopify:

Magento is a sureshot way to get an ecommerce website which has all the essential features of an advanced ecommerce website. Shopify is also not a bad choice at all but every web development platform has its own pros and cons.
 
Why Choose Magento?
 
●3 Magento Versions:  

There are 3 Magento versions: Community edition, Enterprise edition and Magento Go version. The most popular of all the three versions is the Community edition because it is free of cost but it doesn’t compromise with the features available for the users. However, enterprise edition is suited best for the professional Magento developers. Shopify do comes in various plans but you will find the price quite over the counter.

●Scalability of the websites:

Magento is a perfect platform to get your ecommerce website built from the developers. It is because it provides a high level of scalability whenever needed. When an entrepreneur wants to expand his business online and there is a need to handle the heavy incoming traffic, there are no reasons why Magento will not support it with PHP programming support. This is not at all available when you choose Shopify.

●Multi- store Management:
 
Magento has the best multi-store management panel as one can analyse the statistics of all the Magento websites under one master admin panel. One doesn’t need to switch from one website to another to analyse the websites. This saves a ton of time on the part of the entrepreneur.

●Effective Marketing tools:
 
There are a plenty of marketing and promotion tools that come combined with a Magento store. If one uses these tools effectively, it can boost up the sales of your products in no time. Promo campaigns can be initiated to give special codes, discounts and coupons to the users of the website by giving them reward points in their dashboards. This will make sure that you are able to retain your customers well.
 
●Highly responsive website:

It is very important that you don’t lose out on the mobile users when you have launched your website and this is where Magento is the perfect fit for your business. A “mobile-friendly” website makes sure that you reach to the 80% of the smartphone users across the world.

●SEO-friendly websites:

The ecommerce websites that are created using Magento are very much SEO-friendly because one is able to write tags and descriptions and add to the products according to SEO rules.

Conclusion:
 
On a whole, Magento should be first choice for any entrepreneur wanting to get a business website. Shopify lacks the customization features but Magento is a robust web development platform to get your tailor-made website. So, hire Magento developer who is well-aware of all the nuances going on in the ecommerce marketplace.

Things to keep in mind to hire Magento developer

In this day and age, the methods of entrepreneurship are essentially transforming which is leading to more websites. Almost every person is approaching unconventional methods of selling products to the people around the world. The most important of all these methods is having a online shopping website which is possible when they hire Magento developer who is a professional for years. Since, there are many nuances of creating an Ecommerce website so it becomes all the more important to look out for a developer who can create a perfect website.

Hire Magento Developers

How Ecommerce brings more profit with website?  

Ecommerce definitely becomes more profitable and worth the investment with an additional cost of hiring a Magento developer who is experienced enough to create uniquely stunning website.

Key Benefits of Magento Ecommerce Development:

●Multi-store management panels for hassle-free managing multiple Magento websites under the same master admin panel.

●Magento has some amazing promotion and marketing tools that are very beneficial for any business and helps the business owner to attract users of the website for more conversions.

●SEO-friendly websites are created using Magento as the CMS of the website. In-built SEO features as well as extensions used in Magento leads to better product SEO with tags, titles and descriptions.

●Magento lets the users to create small-scale as well as large-scale websites which will suit every business. An extraordinary website for selling products to the visitors can also be scaled up as and when required.

●There are pre-designed themes available in Magento which can be used as it is. If you want your website to look unique, you should hire Magento developers for sure. He can handle all the tasks related to website development.

●Magento extension development is also possible so that extra functionalities can be added to the website and the visitors of the website can be retained for the next time.

●The theme of the website using Magento CMS can be easily customized when you hire Magento theme customization company.

Let’s have a look at the tips how you should hire the most talented and expert developers for your brand:

   1. Highly Knowledgeable:

As we just talked about the benefits that an ecommerce website with Magento as the CMS can offer to the users, it is equally essential to hire sucha  developer who knows how to enable all these factors. So, knowledge and skills matter a lot here.

   2. Cost-effective Flexible Solutions: 

One should never hire a company or a developer until you are completely aware of the costs and fees that they will be charging. It should be very much transparent so that the things don’t get hampered at all. Solutions provided by the company should also be flexible and cost-effective.

  3. Highly Expert in Magento development:

Why experience of the developer matters is because then only he will be able to deploy the best techniques and technologies. All the features of Magento available can only be utilised by the developer who has years of experience of the same.

   4. Check out portfolio:

You should always research about the testimonials, reviews as well as recommendations from the past clients should also be checked. A portfolio has all the links of the past Magento websites that the developer has created. They should be free from the bugs and there should be no crashes as well as the features of the website should be dynamic.

Conclusion:

If you are hiring a Magento development company, make sure that the team of developers they have are certified so that you can be double sure of everything! CMMi or ISO 9001 certifications is what you should look for.

 

8 Amazing Benefits of Magento Ecommerce Development

Ecommerce development is definitely gaining momentum from past few years and people around the world are much enthusiastic about launching their business online. Owe it to the treasure of profits and benefits that it offers to the entrepreneurs. Due to this ecommerce business development, there was a need of a website development platform. Many platforms emerged and Magento ecommerce development became the most popular one in a very short span of time.

We completely understand that it’s popularity arises a sense of curiosity among the prospective entrepreneurs to know about the advantages it have over other platforms.

Believe us, it has some of the most amazing features that you would ever hear about an ecommerce development platform:

8 Ultimate Advantages of Magento Ecommerce Development:

1) Open-Source:  

Magento developers are very much into it because it is completely free to use and open-source. It gives plethora of options to the developers to create customized ecommerce websites for the clients with varied requirements. Uniqueness of extensions and themes it provides also make Magento, the most preferred ecommerce platform.

2)  SEO-friendly website development:  

Have you ever thought what if your online commerce website is launched and receives no response at all? Hell will break loose on you. Website optimization becomes as easy as ABC when you can handle page traffic issues, indexing of the website as well as the landing pages only with Magento SEO.

3) Three Editions:

Magento is for all. The software is available to download in 3 editions. The developers can choose the edition to download as per their requirements.

1.Community Edition (open source)
2.Enterprise edition
3.Magento Go (hosted solution)

Some are free and others- paid. Paid one is for the enterprises though.

4) Multi-Store Dashboard:  

With new updates every now and then, Magento has given some amazing hassle-free options to advance in the ecommerce business. You can now handle all the ecommerce websites run over Magento in a single dashboard panel so that you don’t have to switch from one dashboard to another.

5) User- Friendly Dashboard:  

Developers who create websites for their clients using Magento, find it extremely easy to edit, add and update the product information as well as other content on the website. Navigation and linking the content is also very much easier. This saves a lot of time on the part of the developers thus they can manage more projects.

6) Tools for Promotion:  
 
A web development platform can never be complete until it has a full-fledged power packed marketing and promotion system. Magento comes to the rescue when the website owner needs to give special promotion codes or offers or even discounts to the customers. Every web visitor loves to see some campaign being run on the homepage of a website.

For example: You run a time-sensitive discount campaign offer on your website and give a huge discount on the MRP of the products. On the other hand, your competitor is not adhering to any of these promotional methods, you will have an edge over your competitor for sure!

7) Great Scalability:  

Customization is instilled into Magento. This is because it is a PHP-based solution which lets the developers scale the websites and takes them to the highest level possible for their clients.

8) Risk-free Platform:  

First, Magento is free of cost. It is also secure to use because the confidential data of your online shopping website is completely safe in your own separate system. It is important that a web development platform should be safe because you won’t want anyone else see your orders and profit at all!

In a nutshell, Magento wins our heart with the awesome features it provides to its users. It is safe and secure to use as well as top the charts with scalability and SEO options. Indeed, you should hire Magento developer to make the most out of Magento.

Why is Magento Perfect Platform for Your Online Store?

With the huge popularity of internet and the mobile devices, more and more businesses now want an online presence with their e-commerce website to beat the competitors and gain more customers. Online E-commerce business requires a smart content management system (CMS) platform. Magento is the most popular, open source PHP and MySQL platform which has the enterprise class features and the flexibility you need to build an E-commerce solution which is customized to your unique needs. As per recent report, Magento has a marketshare of about 25% in the E-commerce CMS market. Magento is without doubt one of the most powerful open source E-commerce software platform and is used by so many leading brands in the world.

So many of the Magento Ecommerce development companies prefer working with Magento as it is a feature rich platform which is very user friendly, intuitive with unparalleled flexibility to manage the content, looks and feel and full functionality. Magento also offers thousands of themes and extensions which are available for free download. Now we will discuss about the key reasons to choose Magento as the CMS for your e-commerce website.

Created Specially for E-Commerce

Compared to other CMS which were created for other tasks, Magento was specially developed for E-Commerce therefore Magento has all the features and specifications required to create an amazing online store. That’s why Magento is preferred over WordPress, WooCommerce and Drupal for building E-commerce websites.

High Performance

The process of Magento Website Development should be done in such an efficient way that the Magento e-commerce store is fast to load. The speed and performance of a website or e-commerce store is very important factor which decides about the success or failure of the online store. As per a research report, if the loading time of a site is more than 2-3 seconds then 50% of the customers leave the site. Magento offers high performance online store. Magento has high-end caching techniques such as Varnish and other DB optimization techniques which ensures error free and timely results and operations.

Magento is SEO Friendly

Magento has inbuilt features and tools for SEO and online marketing. These features help you to promote your E-commerce store so that it can get higher ranking on various search engines results. Its SEO features include Metadata for products and categories, Site maps for Google and Full control over URLs.

Magento is Cost Effective

Magento comes with two editions i.e. Magento Community Edition and Magento Enterprise Edition. Magento Community edition is free to use hence you can easily build your e-commerce website at very low cost. You will get so many features with Magento Community Edition and also you will get a library of extensions which can enhance the features of your Magento e-store for free. Hence developing Magento e-commerce website is cost effective.

Robust and User Friendly

Magento is dynamic and fast and it makes it easier for customers to search and buy products through the e-store. It is very user friendly and its advanced features make sure the customers get enjoyable online shopping experience. Magento E-commerce website can also be integrated with your existing online shopping software or APIs. Magento offers great experience to not only the customers but also the Magento developers.

Security

Magento is a full featured e-commerce platform and provides secure payment processing. Magento secure Payment Bridge enables merchants to easily attain PCI compliance and offers stronger data encryption. Customers can choose from various payment processing options or can use the popular payment gateways like PayPal, Google Checkout, Amazon Payments, Simple Pay etc.

Conclusion

As we have just discussed Magento offers so many features which makes it best platform to build online stores or e-commerce websites. The success of your online store also depends on your choice of Magento development company. Hence you should choose an experienced company which has expert Magento developers to build your e-commerce site. Magento is cost effective, user friendly, customizable, scalable and reliable hence your Magento e-commerce site will surely attract more customers and boost your online business.

How to Improve Sales on Your Magento Store?

Magento is the most popular platform to create E-commerce websites. If you want to run a successful online store then it requires better understanding of the factors which affect customer behaviors and what your existing customers expect from you and some good digital marketing skills in order to to sell your products efficiently and effectively.

Magento Ecommerce Development

You can hire Magneto developer if you want a professional Magento E-commerce store for your business. No doubt Magento is an exceptional content management system (CMS) for E-commerce solutions but still it requires your efforts to improve the overall sales of your online store. There are many in-built features to help you create a highly interactive Magento E-commerce store. But you also need to apply some of the best practices for higher conversions and increase in sales.

Now we will discuss about some of the most important tips to boost your Magento E-commerce store which can take your business to next level.

  • Enhance the Performance and Speed of your Magento Store

The performance and speed of your website is a crucial factor which decides about the accessibility, usability and the visibility of your e-commerce store. Google gives higher ranking to those websites which load within 2-3 seconds instead of those websites which take longer to load. If your website loads slow then it will leave a negative impact not only on your search engine ranking but it will also create a bad shopping experience for your site visitor. Research says 50% of website visitors leave the website which doesn’t load in 2-3 seconds. Hence make sure that all pages of your Magento web store load quickly. To do this, you can optimize the file sizes of your product images, optimize the code and the database and compress your JavaScript and CSS files. You can also use extensions for Magento site to speed up your Magento web store.

  • Promote your Products on the Homepage

While using the end-to-end Magento Development Services of a Magento development company you can share this requirement with them that you need to promote popular and new products on the homepage of your E-commere store as this will attract more visitors. It is a great way to promote your products to your customers. This will also help your visitors to know why your e-store is better than other competitors.

  • Make Your Magento Store Mobile-Friendly

There are many benefits of building a mobile friendly e-commerce store. If your Magento site is mobile friendly than Google will give it higher rankings in search results and will allows you to attract more mobile customers towards your e-store. With more mobile customers, higher will be the conversion rates and will boost your sales tremendously. Hence create a responsive Magento E-commerce store so that it can run without any problem on all types and sizes of mobile devices.

  • Simply the Checkout Process

So many of the customers abandon the shopping carts during the checkout process as they find the checkout process too complex and time consuming. This will highly affect the use experience and the overall sales of an Magento e-commerce store. You can prevent this situation by creating a simple and quick checkout process on your e-store.

  • Conclusion

Magento is the best e-commerce development platform which helps in building beautiful and interactive e-commerce stores. If you will follow the above mentioned tips then you can see higher conversion rates and increase in your sales. Just make your Magento store more interactive and user friendly and increase its loading speed. With these tips, you can optimize your Magento store to generate more sales and revenues for your online business.

How to Build your Magento Community

If you’re running your eCommerce website on Magento, then creating Magento community is the first step to attracting a good number of buyers and sellers on eCommerce platform. It helps to create your Magento marketplace efficiently. It is quite important to keep a healthy community both on and off your Magento site for keeping profits turning and your customers satisfied. It is better than creating a Facebook page or a blog as it offers a community based on user data and market trends.

So, if you’re involved into successful Magento E-commerce development, here is a list of few ideas to start building your Magento Community.

1. Brand Awareness

To make a successful online community brand awareness is critical. To begin, one can start with a blog, social media emails, etc. or you can even discover all the occasions for how to instruct your patrons or you can discover them. You should be able to persuade your buyers by emphasizing some of the possible advantages especially over competitors in your niche. It can be related to price, product variety,  checkout process, etc.

All you can say is, Brand Awareness is one of the most obvious steps to build Magento community.

2. Make it Social

It is quite astonishing to believe that most of the marketplaces are not taking comprehensive benefits of social media channels. Despite being an excellent way to involve your marketplace, people are missing to make use of it. While utilising the social media pages one should make sure to utilize both the content aspects and advertising benefits of this growing medium.

After entering into the social media pool, make sure to set objectives, followers, conversation, etc. for your community. At the time of conceivable, it is best to include the products snapshots and promotional content. Visuals will grab more attention of the customers to increase sales and interest among the buyers and sellers. So if you’re looking forward to offering memorable shopping experience, it is suggesting to increase your online community.

3. Offer Relevant Content

To survive in the community, your users expect a reason. So for regular updates, it is better to create a blog which should be updated regularly and must include a relevant topic for community members. You may also focus on to create a forum on your marketplace or off-site.

4. Pay Attention

As the conversation is brewing, and community is thriving, be sure to what is working and what not. View your data for your marketplace and social media channels where the visitors are incubating, how they’re navigating the site, etc. You may use this data to assist you frequently and improve on marketing and content strategies. This will help you drive better results.

5. Buyer and Seller Benefits

A community can always grow with the loyalty and trust of the customers. This can further be increased by fostering a conversation across social media and can utilise loyalty programmes and buyer and seller benefits in establishing a community. This is similar to emails to excel in sellers or a community informing them of forthcoming products, holiday promotions, exclusive discounts, etc.

Wrapping up

Magento is not tailored to your needs, in fact, it provides all options to offer a perfect platform for its users. It has well flexible framework system to get maximum out of your online store. All you need to understand is that running Magento, cost a considerable amount of capital is worth investing or not to create a voluminous e-commerce activity.

How to Drive eCommerce growth with right Magento Developer


After you’re are undergone through the process of PSD to Magento theme conversion, a professional Magento developer isn’t enough for eCommerce website customization. Assuredly, hiring best Magento developer is the best pick for creating e-business websites to enhance the shopping experience. A Magento Frontend Developer plays an exceptionally important role in incorporating the factors like adaptability, flexibility, and availability of Magento controlled eCommerce sites. These websites are stacked with critical features like multi-store retailing features, user-friendly service framework, request management, client account management, etc.

Apart from providing highly customized solutions to fulfil business needs, Magento eCommerce development amplifies the traffic rate, thus increasing the conversion rates. A professional web developer deals to manage all sorts of projects from small websites to even corporate websites. The demand of professional Magento has increased with the growing popularity of Magento CMS.

Now the major concern here is to find the best Magento Developer in this competitive web world. So, before hiring a Magento expert for your website customization and development,  it is imperative to consider the basic quality of a good developer.

A few important points that need to be considered while hiring a dedicated Magento developer are:

1. It is important to consider the developer who has years of experience in Magento customization. An experienced professional can offer an optimal quality solution at competitively lower prices.

2. Scrutinizing the portfolio of the Magento Development company is a smart move to proceed. Don’t hesitate to ask questions about the projects of the company. It will help you to make an effective and a fruitful decision. There’s nothing wrong with each of these things. It will repeatedly happen as developers collaborate on projects. Instead, of contemplating you can even ask for projects that have a similar budget and functionality.

3. It is very crucial to select a company or a developer only after understanding the requirement and goals of the project. So it is vital to choose a company which has a good understanding of your project requirements.

4. References are a crucial part of solving the selection puzzle. You may ask for the relevant portfolio and make sure that the proper references are provided. References will truly help you to know the right efficiency of the company. You may ask questions to the previous clients about their performances and budget. Clear all your doubts before making a selection decision of Magento company.

5. Last but not the least, check out the project process of the Magento Development company. It is an ongoing process of improvement, development and optimisation to win new clients. Although developers may not have an accurate answer to this question yet, assure that you get a vague idea of how you will see the working of your project.

Wrapping up

Besides the tips mentioned above to hire a Magento Development Company, it is also advised to meet in person with the professionals seeking to provide this services. It ensures that the development of the website is progressing as per the requirement. Seamless communication between both the parties can help to know the true potential of the Magento company.

So are you now ready to choose best Magento Developer?

A Informative Guide to Magento SEO

If you’re an E-commerce entrepreneur, there is more than 60 eCommerce solution for merchants in the market to build a shopping mall on the web. Each platform has few pros and cons. But Magento is considered be the first choice to build an online store. Approximately, 200,000 online retailers have chosen Magento as the foundation of their eCommerce business.

Magento is regarded as the most challenging eCommerce platform from SEO point of view. It is due to complexities in rewriting engine, dependency on dynamic content and complex code base amongst other things. Therefore, it is said SEO issues with the Magento platform can be resolved. There are a plethora of considerations that need to be considered to hire Magento developer. Based on Magento Community or Enterprise implementation the key areas that need to be factored are given below:

Configurable and simple product configuration

While using the configurable product in Magento along with the simple products, one needs to make sure that you’re not allowing the duplicate variants to be recorded. Many people use different colours or different versions of a product so that they can then be displayed independently on product list pages. Therefore, if you are not creating simple products or adding content to the pages, it is better to use a canonical tag.

Canonical URLs in general

The back-end of the Magento provides an option for the canonical tag to appear on the product or category pages. This practice will make sure of canonical tag points to the primary version of these pages every time. This prevents the issues with dynamic variants of categories being indexed, although it is not sure for each time because pages are different. You may require adding the canonical tag to your CMS page and homepage, manually.

In both the versions, Magento Community or Enterprise implementation automatically uses the canonical tag to canonicalise the hierarchical product URLs to the top level URL’s.

Product title tag conventions

Magento can also assign product title tags, which simply give a title to the product. You can either set a convention to include variables based on characteristics or assign manually.

Headings

Magento has a drift of using the headings incorrectly and commonly assigning H2 tags to product listings on category pages.

Product URLs

Magento ignores the option of selecting to include category path in the URLs and suggests to use top-level product URLs.

Redirects

There is a choice of the backend in Magento to set permanent redirects if the URL is changed. Just keep in mind the potential rewrite issues if you’re performing changes to URL keys regularly or doing any CSV uploads.

Prevent search engines from crawling the pages

If one is using multi-select layered navigation or a large store, then it is better to block these pages via the robots.txt or nofollowing the links to the pages or even both. This will prevent the pages to use crawl budget however it will also make it harder for search engines to access products.

Use a no index, follow tag

It is suggested to use either meta robots tags or X robots tags to tell search engines not to index layered navigation pages and meet the requirements for removal requests in Google Webmaster Tools and serve the same message to search engines.

The main advantage of using “no index”, is the follow tag is that search engines to crawl the pages and the links them. This can be beneficial if you have issues with search engines crawling products.

Using the Canonical Tag

The Canonical Tag is excellent for duplicate pages from being indexed, by canonicalizing back to the parent category page. There are a couple of reservations, where search engines have ignored the canonical tag if the pages are very different and secondly if you already have the pages in the index, it can take you away from the search engine to adapt to the changes.

Conclusion

It can be rightly said Magento SEO is not that effective without dedicated technical resource. There are plenty of modules that may exactly help to your current setup to start with and then apply fixes. Mirasvit module, CreareSEO, MageWorx sitemap module are few among them. Just check them out and enjoy the eCommercing with Magento.

What’s so hot in Magento 2 than in Magento 1

As starting your eCommerce store, you likely put a lot of effort into increasing sales. With excessive efforts, you develop products according to the customers requirement. You design a heavy ornamented eCommerce website, arranges promotions to encourage sales and invest in social media marketing. But the result is slow. There can be a plethora of reasons behind it. Maybe your traffic is high, but viewers are not converting into customers.

Now designing a checkout experience makes it easier for the customer but difficult for developers. Therefore, if you want to avoid designing an ideal checkout from scratch, switch to Magento. Here is a great guide for a professional Magento developer stating how to design eCommerce site with a new and improved cart system in its latest version Magento 2.0.

How Magento 2 fetches a good Checkout Experience

1. Number of steps reduced

If we compare Magento 1 to Magento 2, the checkout process is comparatively faster. Magento 1 checkout process was occupied with approximately six steps, but now, it is cut down to two steps. The reduced number of steps has quickened the checkout process, thus making it less likely for a shopper to leave your eCommerce website. At the same time, customers are also less frustrated by filling a minimum number of forms. It is good for mobile customers too as filling information into many fields can be even more tiresome on a small screen.

2. Distraction-free checkout

While checkout in Magento 2, there is a minimum distraction on the page. Only company logo, shipping and payment tabs are available. Magento 1 checkout page appears to be busy, especially when compared with Magento 2. The Magento 1 contains multiple links which bring in distractions for its users. They may force the users to navigate away from the checkout to other store pages. This might disappoint the users.

The Magento 2 checkout page is simple. It overwhelms the users with its easy interaction process.

3. Shipping & Payment tabs

The shipping and billing information in Magento 1 was interspersed in six checkout steps. It was becoming complicated for its users to figure out which information related to billing or shipping is required for input.

Whereas Magento 2 is blessed with great features where billing address is always related to the payment. When a user sign into a payment method, s/he will encounter with blank space for the billing address. While Magento 1 always requires a billing address. These steps are big obstacles in Magento 1.

The new Magento 2 checkout process is separated between the steps which are related to payment and shipment. Everything related to each part is in the same tab. This unique separation in Magento 2 makes the process flow better and eliminates the same confusion present in Magento 1.

Not only this, Magento 2 offers more payment options like PayPal and Braintree already integrated. This ultimately reduces abandoned carts by offering the payment options.

4.  Automatic guest checkout

Magento 2 offers its users to led to a guest checkout page. It begins with entering an email address which matches the existing account, shipping and billing information which is automatically generated.

Magento 1 offers a difficult interface to track order for guest, while Magento 2 guest users can create an account on the order success page and save their information. This also encourages the users to be repeat shoppers.

5. Intuitive design

Intuitive design is critical when designing a good checkout experience. It means there is a focus on experience and making it easy for customers to complete tasks.

The Magento 2 checkout is more intuitive than Magento 1. One can see the difference between the two with the placement of gift options and discount codes. For instance, Magento 1, offers the discount code box on the shopping cart page, before the customer goes to check out. This can confuse customers who are looking to see the discount code box in the payment section.

Another example is gift options. In Magento 2, it is located on the shopping cart page, before the checkout process begins.

Wrapping up

There is not just one reason for users to abandon the shopping cart. There can be many reasons for focusing on creating a better checkout experience.

The new Magento 2 offers an easy platform for shopping for it is quicker and less confusing to understand. So to check out for better experience switch to Magento 2 today.

Pop up’s isn’t a bad idea if used Smartly

Pop up’s are vexatious and losses users interest on the website. They are little annoying boxes that pop out at the user while the user is comfortably reading the website. They interrupt in your shopping experience and force the user to click on the tiny button to dismiss it. They are disturbing and rude.

So, here in this post, we shall discuss why you implement a pop up into your website. How it can be useful and the best practices to get maximum out of it.

Let’s Pop-up!

The purpose of the pop-up is to provide a very call to action. It can be an announcement or sale for the visitors to know about it, but more often than not, it is primarily used to collect the email ids of your users. Test after test has proven that popups work extremely well. The popups fetch 1,375% more email id’s of the users than a sidebar opt-in form. So it is the perfect time to hire an experienced Magento developer and develop a Magento e-commerce website.

A website is found to obtain only 10-15 subscribers each day despite getting over 44,000 unique visitors each day. And after implementing popups with a one minute delay, they began receiving more than 100 emails each day.

Popups collect Email Addresses

Your website is like a bucket, with plenty of holes in it. The website owner spends plenty of time to fill it with water, but maximum quantity of waterfalls outside the hole and becomes out of reach forever. It is natural to a successful business. Therefore, keeping the business running with the people who goes out of the bucket is crucial in the long run of the business.

You may use lightbox popups or sticky email opt-in widget to collect the email address of the visitors. By accumulating email address of visitors, you get an another chance to bring you, users, back to you and convert them to a customer with effective email marketing campaigns.

Other Uses For Popups Besides Collecting Emails

Apart from using popups to collect email addresses, there are few other uses of popups too.

- To get answers to potential questions from the website users before they inquire it.
- It encourages the downloading or viewing the piece of content.
- Helps to introduce attractive discounts
- Ask a question to the user to collect more information on their habits.
- Assist in showcasing new products

How to make Popups ideal for your website

While planning a popup for your website, a developer should consider the following points:

- Time: While planning to make a popup on your website, you can show at a different point in your customer’s experience on your website. You can approach the users as soon as they hit the website. Or you may also approach them after a short time interval after they complete some course of action. Or when they are about to leave the website.

The first time duration of approach might fetch the website owner with more email, but it may lead to annoy some users. There can be one more disadvantage, which may result in inappropriate emails addresses because they might not have enough time to fill the email id. This can lead to a poor email list with a lot of unsubscribes.

- Choose the Right Message: Selecting the right message is paramount. Similar to creating any advertisement, the image used should be eye catchy and should deliver what you want to deliver. Same is the case with popups; many visitors are accustomed to close the popup immediately they land on the website. So, consider using a catchy headline, effective numbers, to steal the visitor numbers in the right way.

Common mistakes while using Popups:

- Providing a vague way to close the popup.
- Triggering a popup as soon as visitor lands.
- Using the popup which doesn’t fit the style of your website
- Forcing the customer to fill the popup by popping it continuously.
- Playing with too many words, while ignoring the image

Final Thoughts

The internet marketers have a long divided opinion about the popups. Some say only to prioritize the visitors while few always focus on the profit first.

However, if you think popups will add more users to your website, you should avoid being too aggressive and think about your customers. By following the above practices, your popups won’t annoy your visitors and will help you to increase the size of your mailing list.