If you’re an E-commerce entrepreneur, there is more than 60 eCommerce solution for merchants in the market to build a shopping mall on the web. Each platform has few pros and cons. But Magento is considered be the first choice to build an online store. Approximately, 200,000 online retailers have chosen Magento as the foundation of their eCommerce business.
Magento is regarded as the most challenging eCommerce platform from SEO point of view. It is due to complexities in rewriting engine, dependency on dynamic content and complex code base amongst other things. Therefore, it is said SEO issues with the Magento platform can be resolved. There are a plethora of considerations that need to be considered to hire Magento developer. Based on Magento Community or Enterprise implementation the key areas that need to be factored are given below:
Configurable and simple product configuration
While using the configurable product in Magento along with the simple products, one needs to make sure that you’re not allowing the duplicate variants to be recorded. Many people use different colours or different versions of a product so that they can then be displayed independently on product list pages. Therefore, if you are not creating simple products or adding content to the pages, it is better to use a canonical tag.
Canonical URLs in general
The back-end of the Magento provides an option for the canonical tag to appear on the product or category pages. This practice will make sure of canonical tag points to the primary version of these pages every time. This prevents the issues with dynamic variants of categories being indexed, although it is not sure for each time because pages are different. You may require adding the canonical tag to your CMS page and homepage, manually.
In both the versions, Magento Community or Enterprise implementation automatically uses the canonical tag to canonicalise the hierarchical product URLs to the top level URL’s.
Product title tag conventions
Magento can also assign product title tags, which simply give a title to the product. You can either set a convention to include variables based on characteristics or assign manually.
Magento has a drift of using the headings incorrectly and commonly assigning H2 tags to product listings on category pages.
Magento ignores the option of selecting to include category path in the URLs and suggests to use top-level product URLs.
There is a choice of the backend in Magento to set permanent redirects if the URL is changed. Just keep in mind the potential rewrite issues if you’re performing changes to URL keys regularly or doing any CSV uploads.
Prevent search engines from crawling the pages
If one is using multi-select layered navigation or a large store, then it is better to block these pages via the robots.txt or nofollowing the links to the pages or even both. This will prevent the pages to use crawl budget however it will also make it harder for search engines to access products.
Use a no index, follow tag
It is suggested to use either meta robots tags or X robots tags to tell search engines not to index layered navigation pages and meet the requirements for removal requests in Google Webmaster Tools and serve the same message to search engines.
The main advantage of using “no index”, is the follow tag is that search engines to crawl the pages and the links them. This can be beneficial if you have issues with search engines crawling products.
Using the Canonical Tag
The Canonical Tag is excellent for duplicate pages from being indexed, by canonicalizing back to the parent category page. There are a couple of reservations, where search engines have ignored the canonical tag if the pages are very different and secondly if you already have the pages in the index, it can take you away from the search engine to adapt to the changes.
It can be rightly said Magento SEO is not that effective without dedicated technical resource. There are plenty of modules that may exactly help to your current setup to start with and then apply fixes. Mirasvit module, CreareSEO, MageWorx sitemap module are few among them. Just check them out and enjoy the eCommercing with Magento.