Tips for Choosing the Right Web Development Company

Hiring a website development company or web developer is a complicated process as there are so many factors involve which need to be taken into consideration beforehand. Other industries have some global certifications but for web developers there are no global certifications and no license required to practice web development. Also the choice between onshore, offshore and freelancers make it even more confusing.

In this article we will discuss about the factors which you should consider while hiring a web development Company to build a website for your business. This will minimize your risks and you can better plan for your project and thus you will be able to hire those web developers which offer high quality services. Let’s discuss these factors now.

OSSMedia - Web Development Company

The company should have enough experience

Although the type of technology the web developers are employing matters a lot but the developer or the company must have enough experience and should have shown their capabilities in developing similar websites in past which are alive now also. Sometimes it happens that the web development company can’t deliver something which they say or promise hence if they have prior experience in developing similar site then atleast you can be safe from this risk. There are so many issues the developers have to deal with hence if they don’t have proper experience then they cannot guess which kind of issues they are going to face during the development process an how they will handle them. If they have experience then they can resolve any issue quickly and effectively. Hence check their live projects which they have developed and are currently running. Also check the feedbacks they have got and the references to be sure.

They should be Expert in Latest Technologies

If you have requirement of a latest CMS features then you can hire WordPress Developer as WordPress is right now the best CMS in the market. In the web development field there are so many new technologies which have arrived in the scene just now and are constantly evolving and these are required for an optimum web development solution. Hence you should check thoroughly that the company you are hiring has expert professionals having latest cutting edge knowledge of these new technologies for e.g. WordPress, Magento, PHP, JavaScript, Node.js, Jason, HTML5 etc. For this you can even take the developer’s interview and check where they stand.

Company Responsiveness and Communication Channels

Responsiveness is an important factor throughout the process of web development and even after that. You should check how quick is the response from the company when you inquire initially. Also check what kinds of communication channels the company have like email, chat, skype, phone call etc. If the company is not responsive before winning the project then they will also be not responsive even after they would have hired for the web development process and can become a real headache for you and your business.

Listening, Interpretation and Giving good Suggestions

The web partner should be eager to listen to you, should be able to interpret and should also give appropriate suggestions to improve the website. They should be able to dig deep in order to understand fully your requirements. A good web development company spends lots of time in researching what you want to provide final output which is in sync with your business goals so that you get the full functionality and the website works according to your needs.

Check whether the company follows a proper Process and model while development

You should also check with the company which kind of process and development models the company is following in the development process. The company should also have a proper team having project manager, designers. Developers, testors which can implement the entire process. Many companies employ Agile methodologies for development process. You can check which process the company has implemented at their premises.

Maintenance and After Sale Service

This is one of the most important factor while choosing a right web development company. If the company provides proper maintenance and after sales service to its clients then only the clients will be happy and satisfied. Hence you can check by talking to their previous clients whether they are satisfied or not. You should also ask frankly and directly to the company about what kind of maintenance and technical support services they provide as you may need to update your website many times in future or you may need to resolve some technical issues in future. Therefore these services are very important for you to get.

Conclusion

We have just discussed some of the factors which you should consider while selecting the web development company. The company should have adequate experience, expertise in web development, they should have a proper team and process implemented to deliver quality solutions plus they should have proper communication channels to be easy accessible to the client. Also they should be providing proper maintenance service after the development process is over. If you will keep these factors in mind, you will get delivery of high quality website and your business will thrive.

Hire Offshore Company for High Quality WordPress Development Services

In today’s digital age internet has become the important resource through which all of the companies want to reach their potential audience and customers. Hence to reach this target having an amazing website is what these companies require. A website creates an online presence of businesses through which they can expand their business. A company website is a 24 hour online shop where clients from across the world can reach and buy its product and services.

There are many companies which offer offshore WordPress development services for their worldwide clients. You can go for these if you want an amazing website. WordPress is the most popular content management system (CM) which is widely used to build all types of websites be it blogging, news, e-commerce, travel site etc. Thus WordPress development enables each company to fulfill their needs. WordPress web development is also SEO friendly hence helps the company to reach higher ranking in search engines and attract more customers through its website. Now the question how to get the best WordPress development company to work for you. The answer is you should go for offshore WordPress development company which offers so many advantages which we are discussing now.

Advantages of Offshore WordPress Development

-One Stop Solution Provider

Offshore WordPress development companies offer the complete array of service related to WordPress like web 2.0 designs, WordPress themes, installing and customizing plugins, customization of code and themes etc. With these services you will get all the expert WordPress related services at one place only. They also provide expert SEO services.

-Complete understanding of Business Model and Requirements

These companies have experts which have vast experience in WordPress development and they start any project only after understanding the business model and all the requirements of the client. This helps them to understand the client requirement fully and deliver a high quality WordPress site to them.

-Full Technical Support to Non-technical clients

It has been seen that non-technical clients running smaller businesses don’t have a technical team and they seek WordPress development service. As they are not sound technically hence a complete technical support is given to them and also full training of the WordPress CMS if given to them so that they can handle their website themselves.

-Proper Maintenance Service

These companies provide proper maintenance service to the clients after the development process is over as they have expert developers which have developed the WordPress site and they know every nitty gritty of the WordPress project.

-Flawless and fast Communication Channels

When developing a website project, the client may need to contact the development company several times. Hence there should be flawless communication channels between the client and the company. These companies have all the resources and infrastructure in place to provide amazingly fast communications. Hence it is better to hire these offshore development companies.

-Follow the Proper Software development model and process

These offshore WordPress development companies follow the proper website or software development models and international level best processes and practices. Many of them are also certified thus they can be trusted and businesses can hire these companies for their WordPress website development work.

-Cost Effective

These offshore companies are very cost effective hence you can get the best quality work at a fraction of the cost which will incur in case you hire local company for your work. Inspite of charging less these companies provide high level of quality in their work.

Conclusion

As we have just discussed there are so many benefits which you will get if you hire offshore development company. These companies have experts which have many years of experience of working in WordPress development, they can understand your business requirement easily, follow the proper process, provide you adequate technical support and maintenance and also provide related services like Search Engine Optimization (SEO) and designing of the website and all of these at most affordable rates. Hence if you have any requirement of WordPress site, go for offshore WordPress development company and get ahead of the competition.

Why is Magento Perfect Platform for Your Online Store?

With the huge popularity of internet and the mobile devices, more and more businesses now want an online presence with their e-commerce website to beat the competitors and gain more customers. Online E-commerce business requires a smart content management system (CMS) platform. Magento is the most popular, open source PHP and MySQL platform which has the enterprise class features and the flexibility you need to build an E-commerce solution which is customized to your unique needs. As per recent report, Magento has a marketshare of about 25% in the E-commerce CMS market. Magento is without doubt one of the most powerful open source E-commerce software platform and is used by so many leading brands in the world.

So many of the Magento Ecommerce development companies prefer working with Magento as it is a feature rich platform which is very user friendly, intuitive with unparalleled flexibility to manage the content, looks and feel and full functionality. Magento also offers thousands of themes and extensions which are available for free download. Now we will discuss about the key reasons to choose Magento as the CMS for your e-commerce website.

Created Specially for E-Commerce

Compared to other CMS which were created for other tasks, Magento was specially developed for E-Commerce therefore Magento has all the features and specifications required to create an amazing online store. That’s why Magento is preferred over WordPress, WooCommerce and Drupal for building E-commerce websites.

High Performance

The process of Magento Website Development should be done in such an efficient way that the Magento e-commerce store is fast to load. The speed and performance of a website or e-commerce store is very important factor which decides about the success or failure of the online store. As per a research report, if the loading time of a site is more than 2-3 seconds then 50% of the customers leave the site. Magento offers high performance online store. Magento has high-end caching techniques such as Varnish and other DB optimization techniques which ensures error free and timely results and operations.

Magento is SEO Friendly

Magento has inbuilt features and tools for SEO and online marketing. These features help you to promote your E-commerce store so that it can get higher ranking on various search engines results. Its SEO features include Metadata for products and categories, Site maps for Google and Full control over URLs.

Magento is Cost Effective

Magento comes with two editions i.e. Magento Community Edition and Magento Enterprise Edition. Magento Community edition is free to use hence you can easily build your e-commerce website at very low cost. You will get so many features with Magento Community Edition and also you will get a library of extensions which can enhance the features of your Magento e-store for free. Hence developing Magento e-commerce website is cost effective.

Robust and User Friendly

Magento is dynamic and fast and it makes it easier for customers to search and buy products through the e-store. It is very user friendly and its advanced features make sure the customers get enjoyable online shopping experience. Magento E-commerce website can also be integrated with your existing online shopping software or APIs. Magento offers great experience to not only the customers but also the Magento developers.

Security

Magento is a full featured e-commerce platform and provides secure payment processing. Magento secure Payment Bridge enables merchants to easily attain PCI compliance and offers stronger data encryption. Customers can choose from various payment processing options or can use the popular payment gateways like PayPal, Google Checkout, Amazon Payments, Simple Pay etc.

Conclusion

As we have just discussed Magento offers so many features which makes it best platform to build online stores or e-commerce websites. The success of your online store also depends on your choice of Magento development company. Hence you should choose an experienced company which has expert Magento developers to build your e-commerce site. Magento is cost effective, user friendly, customizable, scalable and reliable hence your Magento e-commerce site will surely attract more customers and boost your online business.

How to Improve Sales on Your Magento Store?

Magento is the most popular platform to create E-commerce websites. If you want to run a successful online store then it requires better understanding of the factors which affect customer behaviors and what your existing customers expect from you and some good digital marketing skills in order to to sell your products efficiently and effectively.

Magento Ecommerce Development

You can hire Magneto developer if you want a professional Magento E-commerce store for your business. No doubt Magento is an exceptional content management system (CMS) for E-commerce solutions but still it requires your efforts to improve the overall sales of your online store. There are many in-built features to help you create a highly interactive Magento E-commerce store. But you also need to apply some of the best practices for higher conversions and increase in sales.

Now we will discuss about some of the most important tips to boost your Magento E-commerce store which can take your business to next level.

  • Enhance the Performance and Speed of your Magento Store

The performance and speed of your website is a crucial factor which decides about the accessibility, usability and the visibility of your e-commerce store. Google gives higher ranking to those websites which load within 2-3 seconds instead of those websites which take longer to load. If your website loads slow then it will leave a negative impact not only on your search engine ranking but it will also create a bad shopping experience for your site visitor. Research says 50% of website visitors leave the website which doesn’t load in 2-3 seconds. Hence make sure that all pages of your Magento web store load quickly. To do this, you can optimize the file sizes of your product images, optimize the code and the database and compress your JavaScript and CSS files. You can also use extensions for Magento site to speed up your Magento web store.

  • Promote your Products on the Homepage

While using the end-to-end Magento Development Services of a Magento development company you can share this requirement with them that you need to promote popular and new products on the homepage of your E-commere store as this will attract more visitors. It is a great way to promote your products to your customers. This will also help your visitors to know why your e-store is better than other competitors.

  • Make Your Magento Store Mobile-Friendly

There are many benefits of building a mobile friendly e-commerce store. If your Magento site is mobile friendly than Google will give it higher rankings in search results and will allows you to attract more mobile customers towards your e-store. With more mobile customers, higher will be the conversion rates and will boost your sales tremendously. Hence create a responsive Magento E-commerce store so that it can run without any problem on all types and sizes of mobile devices.

  • Simply the Checkout Process

So many of the customers abandon the shopping carts during the checkout process as they find the checkout process too complex and time consuming. This will highly affect the use experience and the overall sales of an Magento e-commerce store. You can prevent this situation by creating a simple and quick checkout process on your e-store.

  • Conclusion

Magento is the best e-commerce development platform which helps in building beautiful and interactive e-commerce stores. If you will follow the above mentioned tips then you can see higher conversion rates and increase in your sales. Just make your Magento store more interactive and user friendly and increase its loading speed. With these tips, you can optimize your Magento store to generate more sales and revenues for your online business.

How to Build Your WordPress Website Like a Professional?

WordPress is an open source content management system (CMS) and is most popular to build all kinds of websites. WordPress is constantly being upgraded with evolving technology, tools and resources. This platform is moving towards JavaScript and mean technology stack which is a good sign for the website development in future. WordPress is an amazing platform for the startups and small businesses for its high usability and easy to develop ecosystem and is popular in each part of the world. As per latest research around 27% of all the websites on internet are powered by WordPress which means millions of websites are created using WordPress. It also means that the WordPress CMS is popular not only among SMEs but also among varied size businesses.

WordPress developers to build a brilliant WordPress website

Due to huge demand for WordPress based websites, Need for WordPress Developer and WordPress development services to build the WordPress websites are also increasing at fast rate. The huge success of WordPress development has made the professionals to take WordPress development as their career of choice. Actually it is a best choice right now. But before you start, you need to learn few things like PHP, CSS3, HTML5 and JavaScript to work with WordPress. Still it is just the start and there are many things which you need to follow in your WordPress development company. Now we will discuss about the few tips which can help the novice WordPress developer to develop WordPress website like an expert professional.

Finish Coding in Time by Experimenting Workflow

The workflow is required to take the development to a new level and it depends on the developers how they handle the project’s workflow. At first the developers should focus on how they can finish the coding in time by experimenting. For this they can try new tools, automate the process and use requirement customization. In this way the workflow can be optimized.

Understand and learn the core of the WordPress technology

There are many WordPress Website Development Company which boasts of having capability to develop complex websites. If you want to handle the WordPress project and resolve its complexities then you should learn the deep core concepts of WordPress. If you learn this then you can easily start any project no matter how complex it is. You can learn these things from online tutorials.

Learn about the Plugins and Themes of the WordPress

Developers should learn about the the themes and plugins because without learning these developers cannot create a feature rich website. Also they should analyze the difference in quality of premium and free plugins and themes before integrating them in the website. In this way they can know about some of the free versions which are not functioning properly and not safe to use.

Debugging is important

Just learning WordPress development is not enough and you should also learn about the debugging which is an integral part of the programming. The developers should be smart enough to locate and rectify the coding errors so that the WordPress website can run flawlessly. If the program is large and has thousands of lines of code then the developers should be able to review the code and should be able to find the error by using automated unit tests.

Follow the Coding and development Guidelines

Each platform and technology has their own standards and guidelines which should be followed by the developers. If they will not follow these standards and guidelines then it can lead to program malfunction. Hence the developers should check the code handbook of the WordPress to know about the coding standards so that the code can be kept clean and updated.

Conclusion

WordPress CMS has so many features and different people can consider different features. WordPress is currently used by almost 27% of the total websites of internet. Also WordPress is constantly been refined and upgraded with new technologies which is making WordPress into a fast and efficient one which best fit for businesses. Ultimately it is the responsibility of the WordPress developers to build a brilliant WordPress website which requires them to have a deep knowledge of development process. Hence you can hire the experienced WordPress developers if you want an amazing WordPress site.

Top Reasons to Convert your HTML Website into WordPress Theme?

Earlier the websites were designed using static HTML code. Almost same kind of HTML code was used to load many different types of web pages. This process was time consuming and it also reduced the speed of the websites and made the user to wait for long time to get the page loaded.

As the development field became more advanced, the developers can now convert the HTML to WordPress to create WordPress dynamic websites. It is widely used conversion as it offers lots of benefits to the user. Earlier WordPress was thought of only for blogging websites but WordPress can be used to create all kinds of websites.

HTML to WordPress

WordPress based websites have many features which make it so popular. WordPress has user-friendly interface and fast response time. Now we will discuss the top reasons why you should convert your HTML website into a WordPress site.

1. WordPress website is Customizable

If you have created and developed a website in HTML using earlier used static HTML website design service then you cannot make changes to it easily as changes will compromise the whole structure. While the websites which are developed in WordPress are highly customizable. The users can modify the web pages as per the requirements and according to the design they like. Therefore, WordPress is highly preferred to design business websites which can be modified whenever there is a requirement.

2. Thousands of Free Plugins for WordPress

WordPress is an open source platform and so many developers have created thousands of plugins most of which are freely available. Moreover these plugins itself can be customized as per the requirements. These plugins can be used to add many advanced functionalities into the WordPress website. Therefore After converting your HTML site into WordPress site, your website can have so many features and functionalities to offer to its visitors using these plugins.

3. WordPress is SEO Friendly

WordPress developers incorporate so many features into WordPress website development which makes it SEO-friendly. WordPress development is done according to search engines where the WordPress websites can be easily accessed through it. The WordPress development is done in such a way that it allows the search engine to scan through the categories, pages and posts to get all the information from the website. WordPress also allows the users to optimize their websites as per the SEO guidelines which helps them to increase the search engine rankings of their websites.

4. Support from Huge WordPress community

WordPress is an open source platform and developers from around the world are constantly working to improve it. Therefore WordPress has created a huge open source developer community which interacts with each other through internet forums, groups and networks. These communities often organize online and physical meetings among the members. You can learn so many things by becoming member of these communities. Also while doing WordPress development if you face any issue or problem you can ask in these forums or communities and resolve it immediately. Hence you will get lots of support from WordPress community if you convert your HTML site into WordPress site.

Wrapping up

We have discussed some benefits which you will get after converting your HTML website into WordPress. WordPress offers lots of features which a normal HTML site can’t. WordPress is also SEO friendly and if you are running a business then it will get more chances of growth under WordPress website as your website will be better managed and it will be highly customizable.

How to Build your Magento Community

If you’re running your eCommerce website on Magento, then creating Magento community is the first step to attracting a good number of buyers and sellers on eCommerce platform. It helps to create your Magento marketplace efficiently. It is quite important to keep a healthy community both on and off your Magento site for keeping profits turning and your customers satisfied. It is better than creating a Facebook page or a blog as it offers a community based on user data and market trends.

So, if you’re involved into successful Magento E-commerce development, here is a list of few ideas to start building your Magento Community.

1. Brand Awareness

To make a successful online community brand awareness is critical. To begin, one can start with a blog, social media emails, etc. or you can even discover all the occasions for how to instruct your patrons or you can discover them. You should be able to persuade your buyers by emphasizing some of the possible advantages especially over competitors in your niche. It can be related to price, product variety,  checkout process, etc.

All you can say is, Brand Awareness is one of the most obvious steps to build Magento community.

2. Make it Social

It is quite astonishing to believe that most of the marketplaces are not taking comprehensive benefits of social media channels. Despite being an excellent way to involve your marketplace, people are missing to make use of it. While utilising the social media pages one should make sure to utilize both the content aspects and advertising benefits of this growing medium.

After entering into the social media pool, make sure to set objectives, followers, conversation, etc. for your community. At the time of conceivable, it is best to include the products snapshots and promotional content. Visuals will grab more attention of the customers to increase sales and interest among the buyers and sellers. So if you’re looking forward to offering memorable shopping experience, it is suggesting to increase your online community.

3. Offer Relevant Content

To survive in the community, your users expect a reason. So for regular updates, it is better to create a blog which should be updated regularly and must include a relevant topic for community members. You may also focus on to create a forum on your marketplace or off-site.

4. Pay Attention

As the conversation is brewing, and community is thriving, be sure to what is working and what not. View your data for your marketplace and social media channels where the visitors are incubating, how they’re navigating the site, etc. You may use this data to assist you frequently and improve on marketing and content strategies. This will help you drive better results.

5. Buyer and Seller Benefits

A community can always grow with the loyalty and trust of the customers. This can further be increased by fostering a conversation across social media and can utilise loyalty programmes and buyer and seller benefits in establishing a community. This is similar to emails to excel in sellers or a community informing them of forthcoming products, holiday promotions, exclusive discounts, etc.

Wrapping up

Magento is not tailored to your needs, in fact, it provides all options to offer a perfect platform for its users. It has well flexible framework system to get maximum out of your online store. All you need to understand is that running Magento, cost a considerable amount of capital is worth investing or not to create a voluminous e-commerce activity.

How to Drive eCommerce growth with right Magento Developer


After you’re are undergone through the process of PSD to Magento theme conversion, a professional Magento developer isn’t enough for eCommerce website customization. Assuredly, hiring best Magento developer is the best pick for creating e-business websites to enhance the shopping experience. A Magento Frontend Developer plays an exceptionally important role in incorporating the factors like adaptability, flexibility, and availability of Magento controlled eCommerce sites. These websites are stacked with critical features like multi-store retailing features, user-friendly service framework, request management, client account management, etc.

Apart from providing highly customized solutions to fulfil business needs, Magento eCommerce development amplifies the traffic rate, thus increasing the conversion rates. A professional web developer deals to manage all sorts of projects from small websites to even corporate websites. The demand of professional Magento has increased with the growing popularity of Magento CMS.

Now the major concern here is to find the best Magento Developer in this competitive web world. So, before hiring a Magento expert for your website customization and development,  it is imperative to consider the basic quality of a good developer.

A few important points that need to be considered while hiring a dedicated Magento developer are:

1. It is important to consider the developer who has years of experience in Magento customization. An experienced professional can offer an optimal quality solution at competitively lower prices.

2. Scrutinizing the portfolio of the Magento Development company is a smart move to proceed. Don’t hesitate to ask questions about the projects of the company. It will help you to make an effective and a fruitful decision. There’s nothing wrong with each of these things. It will repeatedly happen as developers collaborate on projects. Instead, of contemplating you can even ask for projects that have a similar budget and functionality.

3. It is very crucial to select a company or a developer only after understanding the requirement and goals of the project. So it is vital to choose a company which has a good understanding of your project requirements.

4. References are a crucial part of solving the selection puzzle. You may ask for the relevant portfolio and make sure that the proper references are provided. References will truly help you to know the right efficiency of the company. You may ask questions to the previous clients about their performances and budget. Clear all your doubts before making a selection decision of Magento company.

5. Last but not the least, check out the project process of the Magento Development company. It is an ongoing process of improvement, development and optimisation to win new clients. Although developers may not have an accurate answer to this question yet, assure that you get a vague idea of how you will see the working of your project.

Wrapping up

Besides the tips mentioned above to hire a Magento Development Company, it is also advised to meet in person with the professionals seeking to provide this services. It ensures that the development of the website is progressing as per the requirement. Seamless communication between both the parties can help to know the true potential of the Magento company.

So are you now ready to choose best Magento Developer?

A Informative Guide to Magento SEO

If you’re an E-commerce entrepreneur, there is more than 60 eCommerce solution for merchants in the market to build a shopping mall on the web. Each platform has few pros and cons. But Magento is considered be the first choice to build an online store. Approximately, 200,000 online retailers have chosen Magento as the foundation of their eCommerce business.

Magento is regarded as the most challenging eCommerce platform from SEO point of view. It is due to complexities in rewriting engine, dependency on dynamic content and complex code base amongst other things. Therefore, it is said SEO issues with the Magento platform can be resolved. There are a plethora of considerations that need to be considered to hire Magento developer. Based on Magento Community or Enterprise implementation the key areas that need to be factored are given below:

Configurable and simple product configuration

While using the configurable product in Magento along with the simple products, one needs to make sure that you’re not allowing the duplicate variants to be recorded. Many people use different colours or different versions of a product so that they can then be displayed independently on product list pages. Therefore, if you are not creating simple products or adding content to the pages, it is better to use a canonical tag.

Canonical URLs in general

The back-end of the Magento provides an option for the canonical tag to appear on the product or category pages. This practice will make sure of canonical tag points to the primary version of these pages every time. This prevents the issues with dynamic variants of categories being indexed, although it is not sure for each time because pages are different. You may require adding the canonical tag to your CMS page and homepage, manually.

In both the versions, Magento Community or Enterprise implementation automatically uses the canonical tag to canonicalise the hierarchical product URLs to the top level URL’s.

Product title tag conventions

Magento can also assign product title tags, which simply give a title to the product. You can either set a convention to include variables based on characteristics or assign manually.

Headings

Magento has a drift of using the headings incorrectly and commonly assigning H2 tags to product listings on category pages.

Product URLs

Magento ignores the option of selecting to include category path in the URLs and suggests to use top-level product URLs.

Redirects

There is a choice of the backend in Magento to set permanent redirects if the URL is changed. Just keep in mind the potential rewrite issues if you’re performing changes to URL keys regularly or doing any CSV uploads.

Prevent search engines from crawling the pages

If one is using multi-select layered navigation or a large store, then it is better to block these pages via the robots.txt or nofollowing the links to the pages or even both. This will prevent the pages to use crawl budget however it will also make it harder for search engines to access products.

Use a no index, follow tag

It is suggested to use either meta robots tags or X robots tags to tell search engines not to index layered navigation pages and meet the requirements for removal requests in Google Webmaster Tools and serve the same message to search engines.

The main advantage of using “no index”, is the follow tag is that search engines to crawl the pages and the links them. This can be beneficial if you have issues with search engines crawling products.

Using the Canonical Tag

The Canonical Tag is excellent for duplicate pages from being indexed, by canonicalizing back to the parent category page. There are a couple of reservations, where search engines have ignored the canonical tag if the pages are very different and secondly if you already have the pages in the index, it can take you away from the search engine to adapt to the changes.

Conclusion

It can be rightly said Magento SEO is not that effective without dedicated technical resource. There are plenty of modules that may exactly help to your current setup to start with and then apply fixes. Mirasvit module, CreareSEO, MageWorx sitemap module are few among them. Just check them out and enjoy the eCommercing with Magento.

What’s so hot in Magento 2 than in Magento 1

As starting your eCommerce store, you likely put a lot of effort into increasing sales. With excessive efforts, you develop products according to the customers requirement. You design a heavy ornamented eCommerce website, arranges promotions to encourage sales and invest in social media marketing. But the result is slow. There can be a plethora of reasons behind it. Maybe your traffic is high, but viewers are not converting into customers.

Now designing a checkout experience makes it easier for the customer but difficult for developers. Therefore, if you want to avoid designing an ideal checkout from scratch, switch to Magento. Here is a great guide for a professional Magento developer stating how to design eCommerce site with a new and improved cart system in its latest version Magento 2.0.

How Magento 2 fetches a good Checkout Experience

1. Number of steps reduced

If we compare Magento 1 to Magento 2, the checkout process is comparatively faster. Magento 1 checkout process was occupied with approximately six steps, but now, it is cut down to two steps. The reduced number of steps has quickened the checkout process, thus making it less likely for a shopper to leave your eCommerce website. At the same time, customers are also less frustrated by filling a minimum number of forms. It is good for mobile customers too as filling information into many fields can be even more tiresome on a small screen.

2. Distraction-free checkout

While checkout in Magento 2, there is a minimum distraction on the page. Only company logo, shipping and payment tabs are available. Magento 1 checkout page appears to be busy, especially when compared with Magento 2. The Magento 1 contains multiple links which bring in distractions for its users. They may force the users to navigate away from the checkout to other store pages. This might disappoint the users.

The Magento 2 checkout page is simple. It overwhelms the users with its easy interaction process.

3. Shipping & Payment tabs

The shipping and billing information in Magento 1 was interspersed in six checkout steps. It was becoming complicated for its users to figure out which information related to billing or shipping is required for input.

Whereas Magento 2 is blessed with great features where billing address is always related to the payment. When a user sign into a payment method, s/he will encounter with blank space for the billing address. While Magento 1 always requires a billing address. These steps are big obstacles in Magento 1.

The new Magento 2 checkout process is separated between the steps which are related to payment and shipment. Everything related to each part is in the same tab. This unique separation in Magento 2 makes the process flow better and eliminates the same confusion present in Magento 1.

Not only this, Magento 2 offers more payment options like PayPal and Braintree already integrated. This ultimately reduces abandoned carts by offering the payment options.

4.  Automatic guest checkout

Magento 2 offers its users to led to a guest checkout page. It begins with entering an email address which matches the existing account, shipping and billing information which is automatically generated.

Magento 1 offers a difficult interface to track order for guest, while Magento 2 guest users can create an account on the order success page and save their information. This also encourages the users to be repeat shoppers.

5. Intuitive design

Intuitive design is critical when designing a good checkout experience. It means there is a focus on experience and making it easy for customers to complete tasks.

The Magento 2 checkout is more intuitive than Magento 1. One can see the difference between the two with the placement of gift options and discount codes. For instance, Magento 1, offers the discount code box on the shopping cart page, before the customer goes to check out. This can confuse customers who are looking to see the discount code box in the payment section.

Another example is gift options. In Magento 2, it is located on the shopping cart page, before the checkout process begins.

Wrapping up

There is not just one reason for users to abandon the shopping cart. There can be many reasons for focusing on creating a better checkout experience.

The new Magento 2 offers an easy platform for shopping for it is quicker and less confusing to understand. So to check out for better experience switch to Magento 2 today.